Food industry news of the week: Coconut Tree Group was punished, and Jiabei Aite released three new products

On suspicion of violating the Advertising Law, Coconut Tree Group was fined 400,000 yuan

According to the administrative penalty decision issued by the Longhua Branch of the Haikou Municipal Administration for Market Regulation (Haishi Jianlong Office [2024] No. 26), Coconut Tree Group Co., Ltd. has used state officials for commercial marketing in the promotional graphics and texts published on its own website, and used advertising slogans that violate public order and good customs such as "rubbing milk with coconut" and "South Pacific beauties rarely 'airport'", which is suspected of violating the relevant provisions of the "Advertising Law".

In the end, the Longhua Branch of Haikou Market Supervision Administration made an administrative penalty decision of a fine of 400,000 yuan on Coconut Tree Group.

Previously, Coconut Tree Group had been subject to administrative penalties for "advertising contrary to good social customs".

Leading the goat milk powder industry into the "double 10 billion", Jiabei Aite opened a new era of better nutrition with three new products

On May 9, Jiabei Aite, the world's No. 1 goat milk brand under Ausnutria, held the 2024 Dealer Conference and New Product Launch Conference in Sanya, Hainan Province, and released three infant formula goat milk powders, Jiabei Aite Jinghua, Jingcui Yuebai and Yueqi, fully opening a new era of "better nutrition" goat milk feeding. More than 500 people, including national distributor partners, dairy experts, media, Jiabei Aite brand spokespersons, and the management team of Ausnutria and Jiabei Aite, gathered together to witness the strategic blueprint and development confidence of the "leader" Jiabei Aite leading the goat milk powder industry to accelerate towards the new stage of "double 10 billion". It is understood that this new product launch conference is a grand event with the most new products released by Jiabei Aite since its establishment.

The State Administration for Market Regulation issued the General Principles for the Review of Food Business Licenses

In order to thoroughly implement the new "Food Safety Law of the People's Republic of China" and its implementation regulations, "Food Business Licensing and Filing Management Measures" and other laws and regulations, adapt to the new situation of food business safety, and solve new problems in the field of food business safety, recently, the State Administration for Market Regulation revised and issued the "General Principles for the Review of Food Business Licenses" (hereinafter referred to as the "General Principles"), which will be implemented from the date of promulgation.

How does China's time-honored brand polish the "golden signboard"?

China's time-honored brand is a "golden signboard" bred in the history of mainland China's industrial and commercial development, which not only undertakes important economic functions, but also contains rich historical and cultural value. At a time when the consumer market is changing with each passing day, time-honored brands are facing a series of challenges and are ushering in new development opportunities.

Many experts said that on the way forward, taking traditional culture as the foundation, sticking to the bottom line of integrity, carrying forward traditional advantages, conforming to market mechanisms, and maintaining the spirit of craftsmanship may be the secret of the time-honored brand.

Ausnutria released its 2023 Sustainability Report

Recently, Ausnutria Dairy Co., Ltd. (hereinafter referred to as "Ausnutria", stock code: 1717. HK) officially released its 2023 Sustainability Report (hereinafter referred to as the "Report") to showcase its performance in creating sustainable shared value for employees, customers, business partners, society and the environment.

Since 2016, Ausnutria has published a report on the close integration of the company's business operations and sustainable development for eight consecutive years. In 2023, thanks to its in-depth practice in the field of ESG, Ausnutria's MSCI ESG rating was upgraded from A to AA, becoming the first enterprise in China's food industry to be rated AA, and its sustainable development performance has been widely recognized by the industry and society.

The marketing of new products has caused controversy, and Blueglass can't tell a new story?

Blueglass, the "Hermes of yogurt", is doing a lot of work again. The advertisement for the new product of Blueglass, a freshly made yogurt brand, is clearly marked with the symbol of "18 forbidden", and slogans such as "boyfriend force to win back a game" and "over 60 years old, I dare not sell". At the same time, Blueglass has added Chinese medicinal materials such as maca, deer whip, and oyster peptide to the new product.

This is not the first time Blueglass's products have been questioned, as its parent company, Beijing Yuehuo Catering Management Co., Ltd., was fined for false advertising in October 2021. In two years, Blueglass has not attracted capital to enter, and has frequently played "edge balls", perhaps there is no new story to tell?

The annual report exposed many problems, and Jiajia Foods was asked eight times by the Shenzhen Stock Exchange

On the evening of May 7, the Shenzhen Stock Exchange issued an inquiry letter for the 2023 annual report to Jiajia Foods, in which eight questions were raised. On the same day, Jiajia Foods also received a regulatory concern letter issued by the Hunan Securities Regulatory Bureau, mentioning that the company had major deficiencies in the internal control and inventory management of related party transactions. After experiencing three consecutive years of performance losses, the extension of the judicial freezing period of the shares of the controlling shareholder and the actual controller, the implementation of other risk warnings, and the change of stock abbreviation from "Jiajia Food" to "ST Jiajia", the successive "eating letters" are undoubtedly worse for Jiajia Food.

Lack of ingredient list, difficult to ensure hygiene, beware of the "sweet temptation" of Internet celebrity wax bottle candy

Wax bottle candy with a crisp chewing sound, colorful amber candy, delicate "lipstick chocolate" and "radish knife chocolate", "super large octopus fudge" with a strange shape, and "large spicy strips" with a 5-meter length...... With the increasing popularity of short video sharing, some online children's snack sharing videos have attracted many children and parents to follow the trend and buy. However, behind this "sweet and hot temptation", there are safety risks such as unclear ingredient lists and lack of supervision of Internet celebrity children's snacks.

Experts believe that for some Internet celebrity children's snacks, it is still necessary to avoid blindly following the trend. For example, wax bottle candy is a new category, and there are no relevant quality standards and survey data, so it is difficult to say what specific effects it will have on health, but what are the pigment ingredients in these colored candies and whether there are too many of them, it also needs to be standardized. In addition, although beeswax itself is not toxic, I am afraid that some businesses do not use beeswax and have other polluting ingredients.

The fragrance that is eaten by the flow is fluttering

Recently, because of the "Ironic Sun Cup Set", a wave of traffic was harvested, and it took only three days from the overnight explosion to the backlash of traffic. According to the Feigua data platform, within 48 hours, the daily sales of the fragrant Douyin store soared to 1 million yuan, an increase of more than 400 times. On May 7, the sales of Xiangpiaopiao's official flagship store on Douyin plummeted to 5,000-7,500 yuan.

As things continue to ferment, some netizens found that in the pictures circulating on social media, the shelf labels are all in Chinese, without Japanese labels, and tourists holding cup sleeves are different from those of drinks in the store, questioning that it is hype posing. According to other media reports, the employees of the store involved responded that they had never sold the milk tea in the photo.

On May 9, Xiangpiaopiao's share price fell, and as of the close of the afternoon of the same day, Xiangpiaopiao's share price was reported at 18.09 yuan, a decrease of more than 10% compared with the highest price of 20.87 yuan on May 7.

Practice the "Three Transformations" to Create a "Quality Daoxiang Village"

As a time-honored brand in China, "Daoxiangcun" has become a well-known large-scale modern food enterprise group at home and abroad after two and a half centuries of continuous operation from a tea and candy shop founded in Suzhou in 1773. How can a time-honored brand be inherited for a hundred years and have an enduring reputation, demonstrate the confidence and self-confidence of "domestic products" in the fierce market competition, and realize the transformation and upgrading from products to brands?

Zhou Guangjun, chairman and president of Daoxiangcun Group, gave the answer in an interview: practice the "three transformations" from "manufacturing" to "creation", from "speed" to "quality", and from "product" to "brand", and create a "quality Daoxiangcun".

Mengniu attended the 6th meeting of the Sino-French Entrepreneur Committee and reached a sustainable strategic cooperation with the French Baylor Group

On May 6, at the sixth meeting of the Sino-French Entrepreneur Committee held in Paris, France, Mengniu Group and the French dairy giant Baylor Group officially signed the "Sustainable Development Cooperation Proposal" to jointly promote the sustainable development of the Sino-French dairy industry.

Under the agreement, Mengniu and Baylor Group will actively implement the spirit of the conference, share best practices in the areas of sustainable development and carbon reduction in food, and collaborate on low-carbon agriculture practices, nutrition awareness projects and the fight against food waste. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the two sides reached this strategic cooperation on sustainable development, which is of far-reaching significance for deepening the all-round cooperation between China and France in the field of agriculture and food.

Trapped in the "dual-track system", special medical food: the future is bright, but the road is tortuous

As of March 2024, there are 175 types of formula foods for special medical purposes (hereinafter referred to as "special medical foods") registered in mainland China. At this time, 8 years have passed since the special medical food was legally granted the status of "food". This is not the industry feast that people had hoped for, even though the speed of approvals has accelerated significantly in the last year.

However, the scorching special medical food industry has not lost faith and hope. The belief is based on scientific evidence: nutritional intervention, as the basic treatment of patients with chronic and severe diseases, is the key to improving nutritional status, delaying disease progression, improving quality of life and reducing mortality. Hope comes from trend judgment - the supporting relevant regulations, standards and supervision system is gradually improving, and the regulatory authorities have expressed their stance to encourage R&D and innovation, optimize the business environment, enrich special medical food products, meet the people's growing nutritional and health needs, and promote the development of the industry.

The 111th Sugar & Wine Fair will be held in Shenzhen from October 29 to 31, 2024

The 111th National Sugar and Liquor Commodity Fair, hosted by COFCO, will be held at the Shenzhen World Convention and Exhibition Center from October 29 to 31, 2024.

With a total planned area of 220,000 square meters, the 111th Sugar & Wine Fair will set up seven exhibition areas: traditional wine, wine and international spirits, snack food, beverages and dairy products, condiments and ingredients, food machinery and packaging and supply chain, as well as 13 special categories such as fragrant wine, craft beer and low-alcohol wine, imported food, big health food, candy and chocolate, instant food, nuts and baked goods, dairy products and ice cream, tea and coffee, time-honored brands, e-commerce, international machinery, and wine utensils. It is expected that more than 4,200 domestic and foreign food, wine and related upstream and downstream enterprises will participate in the exhibition.

Qiaqia was selected as "2024 Foreigners' Favorite Chinese Brand"

On May 10, the "2024 Chinese Brands Loved by Foreigners" was announced in Shanghai. Huawei, DJI, Douyin, Qiaqia, Wuliangye, Mengniu, BYD, Haier and other 50 selected brands shined at the 2024 China Brand Gala held on the same day.

It is reported that as one of the earliest national brands in China to go to sea, Qiaqia has steadily promoted the process of brand internationalization for more than ten years, and has won the favor of global consumers by virtue of the "quality" hard power of the whole industry chain layout, the ultimate product power and brand power. Up to now, Qiaqia products are exported to nearly 50 countries and regions in Asia, Europe and the United States.

Source: China.com Food