Recently, the warm wind of policies has been blowing frequently, and many places have ushered in new policies for the property market. With the successive introduction of new policies, market activity will gradually recover, and confidence will gradually increase. Not only the "rigid demand" customers, but also the "improved" customer needs will continue to be released.
Poly Liaoning focuses on the needs of "improving" customers, and at the end of this week, the Poly Heguangyu Lake project ushered in the third upgrade and launch of this year.
Enhance the brand and implement high-quality development
In recent years, Poly Development Holding Group Co., Ltd. (hereinafter referred to as Poly Development) has been exploring residential product innovation and promoting the upgrading of human settlements with high-quality products.
Last month, Poly Development announced its 2023 annual report. According to the annual report, Poly Development will rank first in the national market in 2023, with sales of more than 400 billion yuan and a total of 291,000 sets of product deliveries. At present, Poly Development has formed 12 sub-brands of three major product lines, and its market competitiveness has been continuously improved.
▲Data source: Poly Development Holdings' WeChat public account
Deeply cultivate Liaoning, high quality helps innovation and upgrading
From the trajectory of Poly's deep cultivation in Liaoning, we can clearly see the advancement of its innovative and upgraded products.
▲Schematic diagram of the distribution of Poly Liaoning projects for sale
Since entering Liaoning in 2003, after 21 years of deep cultivation, Poly Liaoning has gradually won the recognition of consumers by virtue of its excellent brand power, product power and service ability to escort the community.
Poly Liaoning has been at the forefront of the market in terms of product function upgrades and house type upgrades. Continuous innovation has realized the iterative upgrade of products from 1.0 to 4.0, during which customer needs have always been the leading. For example, Shenyang's south-facing "four-sided wide" products, "housekeeping room" house configuration, "U-shaped + L-shaped" creative kitchen space, and the whole life cycle living system 2.0 - Well set and community, etc.
Poly Liaoning Habitat products have been launched from the 1.0 era, to the 2.0 era, to the 3.0 era, and even to the 4.0 improvement and upgrading era, represented by the three new improved products of Poly Tianhui, Poly Yunshang, Poly and Guangyu Lake, and have always led the market with improved products, and the pace of innovation has never stopped.
Focus on the advancement of product strength, Poly Heguangyu Lake welcomes the new year
Over the past 21 years, Poly Liaoning has built 35 projects and continued to enhance the core competitiveness of the enterprise with excellent product quality.
▲The real picture of the Poly Heguangyu Lake project
In March this year, the second phase of Poly Yunshang's new product "Panda House" was newly launched, which opened the curtain of a new upgrade of Shenyang's property market with its features such as house type upgrades. Immediately afterwards, No. 2 improved and innovative products were newly opened, and the new resort-style model room showed the life scene after the new upgrade and iteration, and the community and the park were integrated without boundaries, realizing the dream of living at home is a vacation.
This weekend, Poly Heguangyu Lake launched a new product, which is the third launch of this year, which is enough to see that Poly Liaoning has been firmly on the road of innovation and change.
▲Poly Heguangyu Lake project activity map
Poly Heguangyu Lake is currently one of the properties for sale in Shenyang Lilac Lake. Within the second ring road, on the shore of Lilac Lake, at the junction of the three districts, and iterating on the ...... products. With the successive implementation of relevant favorable policies in the region, Poly Heguangyu Lake has become the home of improving human settlements in the western region by relying on the unique advantages of "Twin Lakes and Two Parks" and carrying the latest iterative product concept.
▲The real picture of the Poly Heguangyu Lake project
Poly Heguangyu Lake new product is the iterative upgrade of Poly Liaoning with more than 20 years of R&D experience and commitment to future urban development and human settlements. It is designed to meet the needs of most families, with a width of more than 11m on three sides and a living room of about 4.8m. It can realize more functions in a limited area of space and bring a better living experience. The new product is located in the "king of buildings" in the park, so that owners can get the experience and comfort of living in a western-style house even if they are in a high-rise building.
How can family sharing space be improved? - There is a large living room and LDK integrated space.
The 4.8m south-facing living room can be a livable place for the elderly to relax and recuperate, a happy place for children to laugh and play, a tea room for the male host, and a yoga hall for the hostess. With enough space, it can also easily realize multiple scene applications such as family gatherings, friends drinking, parent-child communication, and cute pet interaction.
▲The real picture of the model room of Poly Heguangyu Lake
The integrated design of LDK not only realizes the integration of the living room, dining room, and kitchen, but also greatly reduces the flow from the kitchen to the dining room and to the living room, so that you can effectively interact with family and friends in the living room even when cooking.
How to improve the functionality of living ?---- reconstruct functional bedrooms.
In addition to the standard walk-in closet and independent bathroom design of the improved product, the master bedroom with a bay of about 3.4 meters also innovatively introduces the concept of "small family in the master bedroom". In addition to resting and sleeping, reading, leisure, dressing, entertainment, office and even supper in the world of two people can be realized in the bedroom, this small, independent, complete and full-featured space is to meet the needs of a higher level of life, but also to achieve an ideal life of a step.
▲The real picture of the model room of Poly Heguangyu Lake
How to improve the problem of efficient storage of the whole house? - There is a full-space storage field.
The new product of Poly Heguangyu Lake project creates the concept of "storage when you return home" and creates a full-space storage field. The powerful storage function makes every space fit perfectly, which is not only effective use, but also beautiful and tidy.
How to improve the problem of intergenerational coexistence? -- Planning independent circulation routes.
The new product effectively separates the double south bedrooms and plans an independent double movement line, even if it is in the same space, it can also realize that the elderly and children can get their own place without interfering with each other.
In addition, the new product realizes effective communication and mutual companionship of the family through the latest upgrade of the four-linkage kitchen door, the addition of a front waterproof edge in the undercounter basin, the independent storage cabinet in the bathroom, and the soundproof high-grade cast aluminum door.
▲The real picture of the model room of Poly Heguangyu Lake
▲ Poly Heguangyu Lake case field hot sales map
At present, the initial price of the new product is 11,800 yuan per square meter, and the total price of each set of preferential houses is 1.28 million yuan.
Write at the end:
Poly and Liaoning have known each other for 21 years.
Shenyang, Liaoyang, Dandong, Tonghua and Yingkou, 35 residential projects, with more than 300,000 owners, jointly outline the trajectory of Poly Liaoning.
In 2024, "home" is moving forward quickly,
With the steady strength through the cycle and the attitude of innovation and change,
Together with the city, we will start the further upgrading of human settlements products and services.
Jointly write a new chapter in the development of real estate enterprises and the advancement of human settlements.