From May 11th to 12th, the 2024 World Brand Moganshan Conference and Cultural Tourism Brand Promotion Conference with the theme of "Opening a New Market for Cultural Tourism" was held in Deqing County, Huzhou, Zhejiang.
Lu Na, member of the Standing Committee of the Dongsheng District Party Committee and Minister of Propaganda, as a "cultural tourism promotion officer", made a theme recommendation of "Velvet in Dongsheng, Warm You and Me" at the conference, telling the story of Velvet City to the world.
As the most distinctive traditional pillar industry of Dongsheng, the cashmere industry produces 10 million cashmere products annually, and the cashmere production and marketing capacity accounts for one-half of the country and two-fifths of the world. The Ordos brand has been ranked first in China's most valuable brand textile and garment industry for 17 consecutive years. Dongsheng also has nearly 1,000 cashmere small and medium-sized enterprises and individual industrial and commercial households, cultivated brands such as Pagarti and Keerqi, formed a complete design, processing and sales industry chain, and has won the honorary titles of "China's Cashmere Industry City" and "China's Cashmere Capital".
At the conference, Dongsheng District was selected into the first batch of 35 cities invited to "follow the short drama to travel to the beautiful China". In addition, Bayin Mengke Shengkun (Inner Mongolia) Culture and Art Co., Ltd. and Inner Mongolia Pagarti Cashmere Group Co., Ltd., recommended by Dongsheng District, appeared in the "Inner Mongolia Customs" link in the series of activities, and the two exhibitors brought the representative products of each company to participate in the event, which were favored by all participants.
The 2024 World Brand Moganshan Conference attracted more than 4,000 representatives from well-known enterprises around the world, governments, overseas media, global academic institutions and industry associations to focus on global brand topics, gather global brand views, and voice global brands.
During the event, the person in charge of the Dongsheng District Culture and Tourism Bureau also accepted an exclusive interview with Xinhua Daily Telegraph on the highlights of cultural tourism.
(Text arrangement: Liu Dong)
Editor: Ren Shiyao Review: Han Gaiqin, Zhu Shaoli, Liu Dong
Proofreader: Ren Shiyao
News Hotline: 0477-8139311
Submission email: [email protected]
Statement: Original manuscript of Dongsheng District Rong Media Center
Unauthorized reproduction is prohibited. For those who fail to comply with this statement, the platform reserves the right to pursue its legal responsibility.