The profit ranking of the bicycle was announced, and the highest profit of selling one was 700,000?

SUV Big Coffee - Official

2024-05-13 12:18Posted in Guangdong automotive creators

After buying a car, many users want to clarify a question: how much money do car companies make from themselves?

A few days ago, the professional data platform "Golden Ten Data" made a ranking, and calculated how much money car companies can make for each car sold in 2023 according to the financial report data of each car company.

According to the data, Ferrari has the strongest earning ability, earning 703,100 yuan per car sold, which is enough to buy a house in a small city, Tesla can earn 58,400 yuan per car sold, ranking second, and Mercedes-Benz ranks third with 44,600 yuan. The BMW Group came in fourth, with Porsche in fifth. The most profitable domestic car is Li Auto, ranking sixth with 31,400 yuan, and BYD, Great Wall Motor, Changan Automobile, SAIC Group, Guangzhou Automobile Group, etc. can also make a profit by selling cars.

There are also companies that sell more and lose more. NIO ranked first with a loss of 132,100 yuan per car sold, and Xpeng Motors ranked second to last with a loss of 73,300 yuan per car sold. No wonder netizens often joke that "not buying their cars is helping businesses save money".

According to this list, the big names selected some interesting car companies and saw why they made so much money.

Ferrari: profits 'far ahead'

In the cognition of netizens, selling sports cars is a profitable business, after all, a sports car is worth millions of yuan, and it is self-evident how high the profit is. But in fact, Bugatti loses 38 million for every one sold, and Toyota claims to lose more than 100,000 yuan when it buys and sells a Super sports car; Lexus lost hundreds of millions of dollars on the LFA project, its flagship sports car.

High R&D costs and low sales are the fundamental reasons for the loss of one sports car.

However, Ferrari has made a lot of money, although it will only sell 13,700 units in 2023, its profit will reach 9.607 billion yuan, which is equivalent to making 703,100 yuan for every car sold!

There are several main reasons why Ferrari is so profitable. First of all, its price itself is not cheap, at present, the cheapest Ferrari in China also needs more than 2 million yuan, and the most expensive is as high as tens of millions of yuan. In addition, Ferrari is not short of orders, and last year, Ferrari officially announced that orders for new cars have been scheduled until 2025.

Relying on Ferrari's luxury brand, Ferrari has also launched a lot of peripheral products, such as 1,400 key chains, 1,700 baseball caps, and 3,000 electronic watches. In addition, Ferrari has an indoor theme park in Abu Dhabi, which can also earn a lot of money for admission every year.

In addition, in terms of marketing investment, Ferrari rarely places it in advertisements and auto shows except for sponsoring F1 races. Relying on terrifying bicycle profits and a variety of businesses, Ferrari has also become the car company with the highest profit margin.

NIO: A "philanthropist" who sells cars at a loss?

In the list, in addition to capitalists who sell cars to make money, there are also "philanthropists" who sell cars at a loss, which is Weilai. According to the financial report, the total revenue in 2023 will be 55.6179 billion yuan, an increase of 12.9% compared with 2022, and the net loss will be 20.719 billion yuan.

In other words, NIO lost an average of more than 57 million per day last year, making it the new car-making force with the largest loss last year. If combined with the calculation of Weilai's sales of 160,000 units last year, it is equivalent to a loss of 130,000 yuan for every car sold by Weilai.

On the one hand, NIO's sales performance last year was unsatisfactory, with a target sales of 250,000 units last year, but only 160,000 new vehicles were delivered, with a target achievement rate of less than two-thirds.

Why doesn't NIO sell well? One is that the price of NIO's cars is high, with an average transaction price of more than 300,000 yuan. Although the price was reduced last year through battery leasing, this only shifted the cost of buying a car to the cost of using the car, and did not actually save much money. In addition, NIO now has more and more competitors, such as Xiaomi SU7, AVATR 11, Wenjie M9, etc., which also disperses purchasing power.

In addition to the low revenue caused by poor sales, another major reason for NIO's loss is that it is too "burning money". According to the financial report, NIO's R&D investment in 2023 will be about 13,431.4 million yuan, a year-on-year increase of 23.9%. R&D investment has also surpassed that of Li Auto, Great Wall and GAC, and is second only to BYD and SAIC.

In addition, on December 5, 2023, NIO also spent a large amount of money to acquire the NIO F1 factory and the NIO F2 factory from JAC, with a total price of about 3.16 billion yuan excluding tax. Since the beginning of this year, NIO, like Xpeng, has changed from an OEM to an independent car manufacturer.

However, fortunately, this year, NIO will launch a lower-positioned Ledao car, which also bears the target of volume, and if the price is right, it is expected to have a good market performance. In addition, NIO has also reached battery swap cooperation with Changan, Chery, GAC, Geely, and Jiangqi. After spending so many years of money, NIO is finally expected to make money in the field of battery swapping.

Tesla: Volume and profiteering

Before 2020, Tesla was also one of the representatives of annual losses, and in the three years from 2017 to 2019, Tesla lost a total of 4.07 billion US dollars, which was converted to nearly 30 billion yuan at the exchange rate at that time.

However, with the official start of production at Tesla's Shanghai factory at the end of 2019, Tesla, which opened the Chinese market, has also begun to make profits year by year, with a net profit of US$860 million in 2020, US$5.644 billion in 2021, and US$12.583 billion in 2022.

In 2023, Tesla's total annual revenue will be 96.773 billion US dollars, and its net profit will be 15 billion US dollars, equivalent to 10.568 million yuan. Tesla sold 1,805,600 cars last year, which is equivalent to earning 58,400 yuan from selling a car, which is higher than BBA's profit.

From the perspective of business modules, Tesla's revenue mainly comes from five aspects: car sales, car rental, policy subsidies, energy production and storage, services and others. Among them, automobile sales accounted for more than 8% of the total revenue.

Compared with traditional manufacturers, Tesla has an obvious advantage, that is, there are fewer products. In contrast, BBA has dozens of models, many of which have performed poorly in the market, resulting in losses. The independent brand is to launch a large number of new cars, which also has to pay a lot of costs.

Tesla, on the other hand, currently has only 5 models, most of which are sold from the Model 3 and Model Y. There is no large-scale expansion, and there are few models with poor sales and lagging, which also puts Tesla in a state of lying down to make money.

In addition, Tesla's two main models have also been sold for several years, and the R&D cost has already been diluted a lot. In terms of manufacturing costs, most of Tesla's Model 3 and Model Y are currently produced in the Shanghai factory, and the localization rate of parts for these two cars has exceeded 95%, and the reduction of manufacturing costs has also made Tesla's single car profit higher.

The big coffee summarizes

Looking at this list, many people will sigh that the more profitable the car companies are, the more they can "cut leeks". Then breathe a sigh of relief: it's okay, it's okay, Ferrari doesn't have a chance to cut our leeks in this life.

However, there are also regrets, in addition to the profit of Li Auto, which can be compared with BBA, the other earning power of domestic brands needs to be improved. I hope that there will be more and more domestic brands that will make a lot of money in the future!

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