In recent years, Xinhua Township, Tengchong City, Baoshan City, has been committed to doing a good job in "one industry" with "a broom", and driving village-level sub-cooperatives with township-level cooperatives, so that the masses can achieve "home" employment.
Broom processing is a traditional characteristic industry in Xinhua Township, which has a history of more than 300 years. In 2022, Xinhua Township established the Tengchong Xingxin Comprehensive Service Farmers' Professional Cooperative Association, so that the broom processing from the initial "one family, one household" workshop-style production model gradually to the "party organization + association + cooperative + company + farmer" production and operation model, the cooperative's broom is prepared by the farmers in the jurisdiction according to their own labor in accordance with the unified specifications of the cooperative, and the village-level cooperatives are uniformly screened and purchased and sold to the township-level cooperatives, and the purchase guarantee of the cooperatives not only improves the production enthusiasm of the masses. It also ensures the quality of the product for the sale of brooms. The quantity and quality of products have improved, and the market needs to keep up. In order to further open up the market and broaden sales, in the first quarter of 2024, Xingxin United actively connected with Tengchong Tenghui Company, highway section, sanitation station, cleaning company and other departments, and reached more than 20,000 intended orders for cotton brooms, palm brooms, bamboo branch brooms, etc., which is expected to achieve an economic income of 250,000 yuan. In April this year, Xinhua Broom was also brought to the Baoshan Cultural Tourism Changsha Promotion Conference, which further improved its popularity.
Zhao Guosheng, the person in charge of the township association, said: "The broom industry is a very promising industry, which is not only an income-increasing industry, which can allow the masses to achieve employment at home, but also a cultural industry, which can allow traditional handicrafts to be inherited, and we are confident that the whole township will do a good job in this industry!" ”
"I have been compiling brooms for 14 years, and at present, Murakami has hired me as a broom teaching teacher, and is still helping me declare the inheritor of handmade intangible cultural heritage, I am teaching the people around me and research students while I am constantly learning and improving, I never thought that the small crafts used to supplement the family have now become my career to realize my personal value." Qu Fadong, a villager from Longsa Village, said, "Now my annual income has increased by more than 50,000 yuan every month by weaving brooms and teaching." ”
At present, in addition to practical brooms, Xinhua Township has also derived a series of broom handicrafts. By going out to participate in various exhibition and sales activities, these various products are sold to Tengchong, Lianghe, Mangshi and other places. Longsa Village has also built a broom research base, and successfully carried out a number of research activities, which has been well received by everyone. Dong Lijuan, the person in charge of the Longsa Cooperative, who is nicknamed the "Broom Branch Secretary" by the locals, said excitedly in the face of the interview: "The Longsa broom is like my child, and I watched it grow up step by step." Seeing that more and more people are now participating in the development of the broom industry, I have more confidence, and I believe that under the unity and leadership of the township party committee and government, the life of the masses will definitely get better and better. ”
Yunnan Net reporter Yang Zishuang correspondent Zhang Guorong Zhao Guosheng