Dong Yuhui is waiting, and walking with Hui may change hands

E-commerce newspaper Pro

2024-05-13 10:30Posted on the official account of Guangdong E-commerce News

The "Hui" who walks with Hui is not Dong Yuhui

A few days ago, Yu Minhong just finished his trip to Tibet. After the soul was cleansed and returned, the old man under the great enlightenment is also promoting a series of changes in the company.

First of all, New Oriental Cultural Tourism made a big move.

Just a few days ago, Yang Zhihui, Executive President and Chief Financial Officer of New Oriental Education and Technology Group and President of New Oriental Cultural Tourism, appeared in Lanzhou to sign a strategic cooperation framework agreement on behalf of New Oriental Cultural Tourism Group and Lanzhou Cultural Tourism Bureau.

This Hui is always not the same as the other Hui.

I always thought that walking with Hui was tailor-made by Lao Yu for Dong Yuhui; However, if we penetrate and study the shareholding structure of Hui Peer, we will find a path of Walk with Hui - Beijing New Oriental Xuncheng Network - New Oriental Education and Technology Group - Beijing Century Friendship Education Investment (100% controlled by Yu Hongmin and Yang Zhihui), and we will find that there are only two actual beneficiaries of this company: Yu Hongmin, who accounts for 99% of the shares, and Yang Zhihui, who accounts for 1% of the shares.

In other words, this Hui who walks with Hui is not Dong Yuhui, but Yang Zhihui!

However, in order to undertake the huge traffic brought by Dong Yuhui's personal IP, Yu Hongmin put a nominal position of "Vice President of New Oriental Cultural Tourism" on Dong Yuhui. In addition, at that time, the turmoil of Dongfang Selection's "Little Composition" had just settled, and "Dongfang Xiaosun" was deprived of an important position in Dongfang Selection, and many fans were even more adamant: Walking with Hui is tailor-made for Dong Yuhui, and the boss who walks with Hui is Dong Yuhui.

It seems that many of us still have too superficial understanding of the business war!

Secondly, the other two major sections of the New Oriental Group should basically have a bottom in the old man's heart.

In addition to the New Oriental Cultural Tourism, according to the current news on the market, the other two major sections of the New Oriental Group: New Oriental Education and Oriental Selection have also been basically determined.

New Oriental Education is helmed by Zhou Chenggang, a veteran resource leader, and there is no major controversy about this.

In terms of Dongfang selection, the controversy will be much greater, because this time, Mr. Yu is likely to welcome back the Dongfang Xiaosun who was deposed by Yu Hongmin due to the small composition incident! This shows that in Mr. Yu's view, what can lead Dongfang to select this aircraft carrier smoothly is not an anchor who can say a few words of chicken soup, but a shrewd and capable professional manager.

It is said that after making the above explanation, Yu Hongmin himself will resign as CEO of the group.

However, there will be an embarrassing scene: as the two protagonists of the small essay incident, one is the CEO of the company and the other is its partner, everyone is back in the same trench!

If you were Dong Yuhui, would you grant such an arrangement?

Dong Yuhui is waiting

During the period after Lao Yu returned from Tibet, Dong Yuhui also had a lot of "abnormal movements" here.

First of all, when other live broadcast rooms are cheering forward, at this juncture, the company with Hui will not even be on the list, and the live broadcast room will rest for three days!

Although he also said through official channels that the three-day break was due to the photographer's problem, this reason was indeed a little difficult to convince the public.

In the past few days, many fans who have traveled with Hui have been guessing: this break, maybe because of the violation in the live broadcast room, was ordered to rest - it is said that this is impossible, I did not find any violations in the live broadcast room with Hui, not to mention that now Douyin is supporting the superior traffic to Hui Peer, and it is unlikely that the platform will drop the chain at this time.

Some people also say that Panpan is pregnant, what happened to Yuanyuan, etc., but for this kind of thing, a normal company should have a personnel replacement plan a long time ago.

The only explanation may be that there is a major change on the side of Dongfang Selection, and this change may also affect the Hui Companion, so the Hui Companion also has to stop and wait for the final result.

Of course, as the leading figure who walks with Hui today, Dong Yuhui himself has not been idle during this time.

Recently, some netizens found that Dong Yuhui himself appeared in Hong Kong, and it was reported that he was here to attend some event of Hong Kong's outstanding talents, and then a little later, someone found that Hong Kong's local bigwig, Huo Qigang, the husband of the famous former national diver Guo Jingjing, invited Xiao Dong to go on the boat to talk about Sang Ma together.

Source: Douyin

At the same time, the top leader of the Hong Kong Cultural and Tourism Bureau also had face-to-face contact with Dong Yuhui.

It is very likely that when New Oriental Cultural Tourism continues to expand the mainland market, Dong Yuhui has set his sights on Hong Kong. Therefore, it is not ruled out that next, the live broadcast of the Hong Kong tour with Hui will start.

If this is the case, it will also be a big test for Dong Yuhui and his peers.

Because up to now, although there have been so many outstanding anchors in the mainland, it seems that there are no anchors who can really make a name for themselves in Hong Kong, especially in live broadcasts and create successful cases in Hong Kong.

Dong Yuhui, will he become the "first person" in this regard?

Interestingly, referring to the recent itinerary, Dong Yuhui should have flown back to Beijing from Hong Kong, and some netizens took pictures of him reading a book in the Beijing lounge.

Source: Today's headlines

In the picture, Dong Yu is holding a book in one hand and holding his chin in the other, and he seems to be calm, but there is obviously something between his eyebrows.

See, at this time, whether it is New Oriental Group or Dong Yuhui, everyone is silent, just quietly waiting for everything that happens next, which is exactly the performance before the showdown!

Yes, it may not be long before the big changes of "Walking with Hui" will come, so don't be impatient!

Business is not about accommodating each other, let it go when it's time to let go

Do the math, it has been almost half a year from the "small essay incident" of that year to the present.

According to the public, this half a year is the "decent time" left by Dong Yuhui for Dongfang Selection; Half a year later, Dong Yuhui will leave Dongfang Selection as a "free man" and start his own business, which is said to have been negotiated between Lao Yu and Xiao Dong.

In fact, it is no secret about this point: earlier, Mr. Yu revealed intentionally or unintentionally during his trip to Tibet that Dong Yuhui is basically starting his own business now.

And Dong Yuhui himself has said more than once during the live broadcast that now he is calculating the real problems of rent and employee wages every day when he opens his eyes......

Therefore, it is very likely that in the future, the equity of Hui will change greatly, that is, from the current Mr. Yu and another Hui absolute holding to Dong Yuhui becoming the company's real person.

Of course, these conjectures are still just wishful thinking.

Business society, after all, is profit-seeking, and what cannot be seen behind it is more complex than what we see.

Even if they believe that Dong Yuhui's popularity is only temporary and not sustainable; After all, his traffic effect is still there, and he is still a gold-absorbing weapon, which also determines that when cutting with Dong Yuhui, it is impossible to cut so thoroughly.

For example, after "Walking with Hui" became Dong Yuhui's company, there were still people who would indirectly hold shares in the company, so that they could put the money that Dong Yuhui had worked hard to earn into their own pockets.

Isn't the current "Walking with Hui" this kind of operation?

According to Dong Yuhui's character, if there is no guidance from a master behind him, there may not be any change in essence.

I think that at the beginning, after the "small composition incident" happened, for a while, Dongfang Selection was on the cusp, the company's stock price fell again and again, a large number of fans in the live broadcast room fled, and Dongfang Selection was about to fall into the abyss.

However, the young and casual young man always obeys him with a pair of hands that turn the clouds and rain.

Whether it's out of gratitude or what, anyway, Dong Yuhui finally came back and continued to use his personal IP to make wedding clothes for Lao Yu.

But please note that Dong Yuhui's decision at this time can be understood to a greater extent as moral assistance, and it can also be said to be an accommodation to the old club.

Therefore, if Lao Yu still doesn't let go completely this time, the consequences of fans voting with their feet may be more serious last time!

Author | Charlie

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