The Huawei Mate 60 Pro has been selling well since its release, and even though the price has risen sharply again 200 days after its release, the popularity has not diminished. With its excellent performance and innovative features, this phone has set off a new wave of competition in the 5G mobile phone market.
华为Mate 60 Pro火爆不衰的原因
Kirin 9000S flagship chip with excellent performance
The Kirin 9000S chip equipped with the Huawei Mate 60 Pro is a new flagship mobile chip independently developed by Huawei. This chip uses 7nm process technology, with 1 large core with a main frequency of 2.62GHz, 3 medium cores of 2.15GHz and 4 small cores of 1.53GHz, with a total of 8 CPU cores. The GPU is Maleonn 910, and the performance is 23% higher than that of the previous generation.
The AnTuTu score of the Kirin 9000S is about 1.02 million points, which is at the top level in the current Android camp, second only to Qualcomm's Snapdragon 8 Gen 2. However, the energy efficiency performance of the Kirin 9000S is very good, and the power consumption control is quite good.
In addition to the powerful CPU and GPU, the Kirin 9000S also integrates Huawei's self-developed ISP image processing unit to achieve end-to-end image processing capabilities, providing powerful computing power support for the Mate 60 Pro's imaging system.
Satellite call function, leading the industry
As the world's first mass smartphone to support satellite calling, the Huawei Mate 60 Pro has undoubtedly become the frontrunner in the industry. Even without any mobile network signal, users can use the Mate 60 Pro to make and receive satellite calls and stay connected at all times.
The realization of this function is inseparable from Huawei's deep accumulation in the field of communications over the years. The Mate 60 Pro takes a very powerful transceiver and carefully integrates it into the phone, but it also requires a lot of optimization in the chip design to ensure that it does not affect other components.
Satellite calls can not only save lives in an emergency, but also add peace of mind to users' travel. Users can freely edit satellite messages and select multiple location information to generate a trajectory map, so that they can know their location at any time.
The image system has been upgraded to take outstanding photos
The Huawei Mate 60 Pro's imaging system is quite unique. It uses a triple camera combination of a super-light main camera, an ultra-macro telephoto camera, and an ultra-wide-angle camera, covering the entire focal range from macro to telephoto.
The main camera has an F1.4-4.0 variable aperture, which can intelligently adjust the aperture size according to different scenes to ensure the best shooting results. The ultra-macro telephoto camera can achieve up to 3.5x optical zoom and 100x digital zoom, allowing users to see small objects from afar and appreciate the wonderful world of nature.
In addition to the powerful hardware, the Mate 60 Pro's imaging system also leverages the powerful computing power of the Kirin 9000S chip to achieve a variety of innovative shooting modes, such as treasure chest, super night scene, macro picture-in-picture, telephoto picture-in-picture, etc., bringing users an unprecedented image experience.
Kunlun glass body, fashionable atmosphere
The Huawei Mate 60 Pro uses a Kunlun glass body, which is not only pleasing to the eye, but also sturdy and durable. Fabricating fully transparent Kunlun glass is a challenging task that requires a balance between transparency and robustness.
The durability and drop resistance of the fuselage are strengthened through a special process to maintain transparency, so that users can enjoy a unique design and enjoy a long-lasting experience.
In addition to Kunlun glass, the body of the Mate 60 Pro also adopts ultra-durable nylon fiber material and ultra-tough Xuanwu body design, which integrates triple protection to protect the security of the mobile phone in all aspects.
The battery has a long flight capacity and a long standby time
As a flagship phone, the Huawei Mate 60 Pro is naturally also at the top of the industry in terms of battery capacity and charging experience. It has a built-in 5000mAh large-capacity battery, combined with Huawei's excellent system optimization, which can easily cope with daily use scenarios.
The Mate 60 Pro also supports 88W wired Superfast Charging and 50W wireless Superfast Charging, as well as 20W wireless reverse charging. Whether you're at home or on the go, you can quickly recharge your phone's battery and never affect your experience due to low battery.
Against the backdrop of another sharp rise in prices
Supply outstrips demand, inventory is tightSince the Huawei Mate 60 Pro went on sale, the phone has been in short supply, and inventory has been tight. It is understood that the order volume of the Mate 60 Pro has reached a staggering 17 million units.
Such a hot sales situation is mainly due to the powerful features and configurations that the Mate 60 Pro has unmatched. This mobile phone not only integrates Huawei's top technologies in the fields of imaging and communication for many years, but also uses the self-developed Kirin 9000S mobile chip for the first time, which can be said to integrate Huawei's black technology.
The 5G mobile phone market is highly competitive
In addition to supply-side reasons, the current competitive landscape of the 5G mobile phone market is also an important factor that has led to the price increase of the Mate 60 Pro.
With the continuous maturity of 5G communication technology, the competition of various mobile phone manufacturers in the field of 5G is becoming increasingly fierce. They are constantly rolling out innovative features to appeal to consumers. For example, Samsung and Apple have also added similar satellite communication functions to their new products, but there is still a certain gap compared with Huawei's satellite call.
Against this backdrop, the Mate 60 Pro, as an industry leader, will naturally raise its price with its unique selling point to maintain a competitive edge.
The price of upstream components has risen
Another important reason for the price increase of the Mate 60 Pro is the price increase of upstream components.
Thousands of components need to be integrated to make a mobile phone, and the current global chip shortage, raw material prices and other factors have led to an increase in component prices. As a mobile phone manufacturer, it cannot fully digest this cost pressure, so it can only choose to pass on the cost to the price of the end product.
Effect of exchange rate fluctuations
The fluctuation of the RMB exchange rate is also an important factor in the price increase of the Mate 60 Pro. In recent years, the RMB exchange rate against the US dollar has depreciated, which means that the cost of imported components is rising, which will also increase the production cost of the whole machine.
A new round of fighting is inevitable
New products from other mobile phone manufacturers have joined the battle
In the face of the strong rise of Huawei Mate 60 Pro, other mobile phone manufacturers are naturally not to be outdone, and have launched a new generation of flagship products to join this 5G mobile phone war.
For example, the Galaxy S23 series released by Samsung not only improved the hardware specifications, but also introduced the satellite communication function for the first time, forming a head-to-head competition with Huawei's satellite calling. Apple's iPhone 14 series only supports sending short messages for help, but it is also possible to further expand the capabilities of satellite communications in the future.
Innovative features of 5G mobile phones are constantly being introduced
In addition to satellite communications, other innovative features in the field of 5G mobile phones are also constantly being introduced, becoming a new arena for various manufacturers to compete.
For example, in terms of imaging systems, many mobile phones use ultra-macro telephoto lenses to gain the ability to shoot the microscopic world. Functions such as liquid cooling and high refresh rate screens have also become powerful tools to attract young users.
Consumer demand for 5G phones is strong
Another important factor driving the new round of competition in the 5G mobile phone market is that consumer demand for 5G mobile phones is still very strong.
With the continuous coverage and maturity of 5G networks, 5G mobile phones have become a mainstream consumer trend. Users not only expect 5G mobile phones to provide ultra-fast network experience, but also expect it to make breakthroughs in many fields such as imaging, gaming, and security to meet the increasing demand for use.
A contest between companies in terms of marketing strategies
In addition to the product itself, various mobile phone manufacturers are also actively competing in marketing strategies. They attract consumers' attention through innovative marketing methods and launch various promotions to stimulate sales.
For example, Huawei has launched the "Pioneer Program", which allows users to experience the excellent performance of the Mate 60 Pro before anyone else. This marketing play has undoubtedly further intensified the fierce competition in the 5G mobile phone market.
The continued popularity of the Huawei Mate 60 Pro and the increase in prices reflect the increasingly fierce competition in the 5G mobile phone market. The competition between mobile phone manufacturers in terms of innovative performance and marketing strategies will promote the continuous progress of the entire industry and bring more high-quality choices to consumers. The rapid development and popularization of 5G communication technology will also bring new development opportunities to the mobile phone industry.