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2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival

author:Encyclopedia of MICE Activities

2024 China International Live E-commerce Expo 2024 Live E-commerce Festival

In order to implement national strategies such as "Digital China", "Rural Revitalization", "The Belt and Road", and "Integration of Industry and Education",

Promote the deep integration of the digital economy and the real economy, and help the transformation and upgrading of traditional industries to take advantage of the "live broadcast e-commerce" to improve quality and efficiency

Omni-channel marketing express to promote the high-quality development of the live broadcast economy. Hosted by the China General Chamber of Commerce, the "2024 China International

Live E-commerce Expo & China Live E-commerce Festival" will be held at Xiamen International Expo Center from August 16 to 18, 2024.

2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival

Organizers:

China Chamber of Commerce

Organizers:

China Federation of Commerce Live E-commerce Working Committee

Media Shopping Committee of China General Chamber of Commerce

Co-organizers:

Good Product China Brand Building Office

Xiamen Online Retail Enterprise Association

Xiamen Media Butler Culture Technology Co., Ltd

Cicada mother (Xiamen Chanyu Network Technology Co., Ltd.)

When: August 16-18, 2024

Venue: Xiamen International Expo Center

Exhibition scale: 100,000 square meters

Exhibition Highlights:

CCTV resources are fully empowered; Strong focus on mainstream media; celebrities host the exhibition and interact; 10,000 anchors help get out of the circle

The head of the organization gathered; 100 associations jointly empowered; cross-border linkage of thousands of sails to sea; In-depth docking of global resources

Promote the comprehensive integration of all industries.

2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival

Scope of Display:

Featured exhibition areas: Good products China national brand exhibition area, CCTV national tide grand ceremony brand exhibition area, rural revitalization exhibition area, AI mall exhibition area

Cross-border global purchase exhibition area, broadcast car family exhibition area, 10,000 live broadcast warehouse, traffic celebrity pavilion, etc.;

1. Fashion and life exhibition area: clothing and bags, daily necessities, maternal and child products, beauty, jewelry, pets, outdoor sports, etc.

2. Gourmet Kitchen Exhibition Area: Green Organic Food, Catering, Kitchen Equipment and Supplies, etc.

3. Health care industry exhibition area: big health, biomedical health products, health care base, etc.

4. Exhibition area of the National Tide Festival: Chinese time-honored brands, liquor, domestic goods, intangible cultural heritage products, Chinese style cultural and creative products, etc.

5. Consumer electronics exhibition area: education, medical care, finance, buildings, communications, transportation and other fields.

6. Imported Commodities Exhibition Area: Overseas commodity group buying channel providers.

7. Wedding gift exhibition area: wedding planning company, wedding supplies, business gifts, employee welfare items.

8. Digital Intelligence Live Broadcast Exhibition Area: Live broadcast room design companies, live broadcast equipment providers, AIGC content creators, software companies, computing power service providers, Metaverse NFG solution providers, etc.

9. Smart supply chain area: logistics, warehousing, supermarket market, enterprise supporting service providers, new infrastructure service providers.

10. Agri-food exhibition area: agricultural products, food, grain and oil, etc.

2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival
2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival
2024 China International Live E-commerce Expo and 2024 Live E-commerce Festival

Professional Visitors:

● MCN institutions, e-commerce industrial parks, live broadcast e-commerce incubation bases;

●Internet celebrity live broadcast selection managers, e-commerce live broadcast experts, and KOL crowds;

●Private domain leader, Internet celebrity supply chain;

●Producers/traders/distribution agents of hot selling categories of live broadcast e-commerce;

●Purchasing person in charge of department stores/large supermarkets/chain stores, etc.;

●New retail channels such as micro-business/social e-commerce/community/community group buying;

●Live broadcast e-commerce operators, live broadcast data analysis service providers, and product marketing planning solution providers;

●Industry associations/media/live broadcast/short video platforms and live broadcast e-commerce training institutions, etc.

Concurrent Events:

1. The 2024 China Live E-commerce Festival Awards Ceremony

2. "Live E-commerce +" High-quality Development Forum

3. Internet celebrity economic compliance construction and integrity development forum

4. Live broadcast e-commerce brand development forum

5. Live broadcast e-commerce application and talent training forum

6. Forum on Artificial Intelligence and Retail Technology Innovation in the New Era

7. Cross-border live broadcast e-commerce development forum

8. 2024 National Live E-commerce Skills Competition

9. 2024 Hi Broadcast Charity Night

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