In the scorching summer, who would have thought that the Coconut Tree Group, which has been with us for many years, would set off a new wave of Middle Eastern style in the live broadcast room? This is not only a change in the style of live broadcasting, but also the unique attitude and innovative spirit of Coconut Tree Group in the face of controversy.
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Not long ago, the news that Coconut Tree Group was fined 400,000 yuan for suspected edge rubbing in advertising spread on the Internet. For many people, the advertising slogan "I have drunk coconut trees since I was a child" has long become a part of our memory. However, this turmoil has undoubtedly brought a lot of challenges to the Coconut Tree Group.
However, Coconut Tree Group did not get depressed, but responded to the turmoil with a unique live broadcast. In the live broadcast room, the anchors changed into Middle Eastern-style clothes and wrapped themselves tightly, as if they were in a foreign country. This novel live broadcast style is not only eye-catching, but also arouses heated discussions and attention from netizens.
Netizens have said that this transformation of Coconut Tree Group is both interesting and down-to-earth. In the heat of summer, such an outfit does have a good sun protection effect.
Some netizens ridiculed: "Is Coconut Tree Group going to enter the fashion circle?" This Middle Eastern-style dress is also too distinctive! ”
Another netizen said: "Watching the live broadcast of the Coconut Tree Group, I feel as if I have been in a seaside resort, enjoying the sunshine and sea breeze." ”
This move by Coconut Tree Group not only shows their love and persistence for the brand, but also reflects their positive attitude and innovative spirit in the face of difficulties. They did not choose to be silent or escape, but chose to devote themselves to brand building with more enthusiasm, and responded to the doubts and criticisms of the outside world with practical actions.
In my opinion, this live broadcast style change of Coconut Tree Group is not only a simple attempt, but also a reshaping and sublimation of the brand image. In their own way, they conveyed a message to the outside world: no matter how big the difficulties and challenges encountered, Coconut Tree Group will stick to its original intention, continue to innovate, and bring more high-quality products and services to everyone.