In the era of new energy vehicles, many new energy vehicle brands have emerged in China's auto market, but the homogenization is also somewhat serious and highly involuted. For Changan Automobile, one of China's car companies that dare to fight and has 100 years of experience in car manufacturing, it is very urgent to launch new energy models with personalization, advanced technology and resonance with consumers. Changan Automobile has released its technology, excellent craftsmanship, powerful configuration system and perfect channels to Changan Qiyuan, so as to ensure that Changan Automobile has a huge driving force in the process of electrification transformation.
At present, Changan Qiyuan launched a model - Changan Qiyuan A07 ( Parameters | Inquiry | Pictures ) has been officially accepted for reservation, it is built with Fuguang aesthetic design concept, with a smooth and stretched low-lying posture, the eyes give people a feeling of excitement. "Digital intelligence" is also one of the important labels of Changan Qiyuan A07, which not only achieves an upgrade in intelligence, but also provides people with a more convenient, comfortable and safe travel experience, thus leading the revolution in travel quality.
Changan Qiyuan is an important measure for Changan Automobile's electrification transformation
Changan Qiyuan is a forward-looking automobile brand built by Changan Automobile relying on the capabilities of the global R&D system, and it is also a milestone achievement of Changan Automobile's third innovation and entrepreneurship.
At present, the global automotive market is undergoing revolutionary changes, consumer demand is also upgrading, and new energy vehicles are becoming more and more popular. Changan Qiyuan is not only a concrete achievement of Changan Automobile to accelerate the implementation of its core strategy and promote the transformation of electric electrification, but also a carrier for the implementation of the new energy "Shangri-La" plan, the intelligent "Beidou Tianshu" plan, and the global "Embrace All Rivers" plan. According to the "Shangri-La Plan", by 2025, Changan Automobile will completely stop selling traditional fuel vehicles and realize the electrification of the full spectrum of products. According to the long-term plan, by 2030, Changan Automobile will invest a total of 200 billion yuan and strive to achieve group sales of 5 million vehicles, of which Changan Qiyuan accounts for 1.5 million vehicles, which means that it will play an important role in laying the cornerstone for the target group of new mainstream users.
SDA architecture helps Changan occupy a "new car with digital intelligence"
Changan Automobile emphasizes "digital intelligence", which not only realizes "software-defined vehicles" under the SDA architecture, but also manifests itself in "hardware pluggable, scene orchestration, ecology on demand, and system self-evolution".
Hardware pluggable means that all parts of the car can be plugged and unplugged as freely as a computer, and if you want to upgrade or replace a part, you only need to buy and install new hardware;
Scene choreography means you can tailor the car's features to your needs. For example, if you often need to travel long distances, you can preset a "long-distance travel mode", in which the car will automatically adjust the seat, adjust the driving style, and so on.
Eco-on-demand means that the car can interact with its surroundings and other devices. For example, if your car detects that it is hot outside, it can automatically adjust the temperature inside the car; If your car detects a pothole in the road ahead, it can adjust the suspension system and so on in advance;
The system is self-evolving, which means that the car's software and systems can be automatically upgraded and improved. For example, if a car discovers that a new piece of software can provide better fuel economy or safety, it can automatically download and install the software.
Under the SDA architecture, the "digital intelligence new car" will bring consumers more new car experience. These cars will be more intelligent, with functions such as autonomous driving, intelligent networking, and Internet of Vehicles, as well as efficient electric drive systems and battery energy management systems, and will also be more environmentally friendly. The SDA architecture also indicates that Changan Automobile will focus more on service and experience, rather than just product sales.
The "Digital Intelligence New Vehicle" equipped with SDA architecture will also bring consumers a more personalized customized experience. At that time, the software of the car can be upgraded online through OTA, and consumers can update and adjust the functions and settings of the car at any time according to their own preferences and needs, so that the car can truly become their own "private customization". At the same time, the car will also have more advanced driving assistance systems and safety protection systems, which can greatly improve driving safety.
Changan Qiyuan's first model, Changan Qiyuan A07, is an intelligent new energy vehicle, which has a leading level in terms of performance among models in the same price range. From the point of view of body size, Changan Qiyuan A07 is 4.9 meters long, 1.9 meters wide, and the wheelbase has reached 2.9 meters, which is completely a medium and large sedan, but it is very brisk to drive, of which the pure electric version accelerates 100 kilometers in only 6 seconds, and the extended range version is only 7.8 seconds. In terms of performance, the CLTC range of the pure electric version reaches 200km, and the comprehensive range of the extended range version reaches 1,200km, both of which are class-leading.
Changan Qiyuan A07 is leading in the same class in terms of design and function, and it is a good shot for the Changan Qiyuan brand
In terms of appearance, Changan Qiyuan A07 adopts the Fuguang aesthetic design fashion and sports, and the interior is also young and fashionable, and full of science and technology, which can attract the attention of young people. The cockpit of Changan Qiyuan A07 adopts a simple style, and the colors and materials are very elegant, creating a relaxed and pleasant feeling. In terms of hardware,Changan QiyuanA07Mainstream8155Chip,The operation responds quickly,At the same time,15.4The resolution of the central control screen has reached2.5K,Not only the picture is very delicate,And the commonly used functions can achieve zero-level interaction,The operation logic is also very clear,It's easy to get started。 The swipe screen also has customizable settings.
Although it is a family car, Changan Qiyuan A07 pays great attention to comfort. The configuration of the full-surround concert hall, fragrance system, wrap-around seats, huge panoramic canopy and intelligent waterfall surround atmosphere lights creates a warm world of sound and light in the car, allowing vision and touch to be interconnected, giving the electric family car a breakthrough driving experience and satisfying the user's pursuit of high quality.
Changan Qiyuan Automobile has a complete product layout
In 2023, Changan Qiyuan A05, A06, A07 and Q05 products will be launched one after another. Among them, Changan Qiyuan A07, as the first product of Changan Qiyuan, received a warm response from the market after opening reservations, and its outstanding intelligent configuration, fashionable and sporty styling, high-tech interior and high cost performance attracted a large number of young users to make a decision; Changan Qiyuan A06 is a new energy sedan with a coupe style and a sporty feeling. It has a borderless large air intake grille, sharp headlights and air ducts, and a beautiful fastback shape, which is a new energy vehicle with both comfort and performance; Changan Qiyuan A05 is positioned as a compact sedan and will have a higher cost-effective advantage. Changan Qiyuan's A series represents sedans, while Q series represents SUVs, and the first Changan Qiyuan Q05 to be launched is about 4.5 meters long and is positioned as a compact SUV.
In the future, Changan Qiyuan will open a new product series with the ultimate intelligent experience, three-electric technology and design aesthetics, including the A series, Q series and the E0 series of new digital and intelligent automotive products. By 2025, 10 new digital and intelligent evolution new automotive products will be launched globally. By 2030, Changan Qiyuan plans to sell 1.5 million new energy vehicles annually, so whether it is from the perspective of the market layout rhythm of new models or the sales volume, Changan Qiyuan will occupy a considerable proportion in Changan Automobile's future new energy vehicle strategy. The important thing is that unlike the consumer groups facing Deep Blue and AVATAR, the Changan Qiyuan brand is aimed at ordinary family users, and it can be seen from the first Changan Qiyuan A07 (pre-sale price of 158,000 ~ 180,000 yuan) that the price range of Changan Qiyuan is very down-to-earth, which also lays a solid foundation for the overall impulse of the Changan Qiyuan brand.