CFIC Introduction
In recent years, Deqing, as the venue of the brand conference, has continuously demonstrated its unique urban brand influence in the fields of industry, ecology and humanities.
Original title: Flowers are full of Mogan Mountain, and the "stars" Yao Deqing - from the place where the brand conference was held, the "power of the brand" Mogan Mountain, the "stars" shine. From May 10th to 12th, the 2024 World Brand Moganshan Conference came as scheduled, with more than 4,000 people from well-known enterprises from all over the world, local governments, overseas media, global academic institutions, and representatives of industry associations gathered in Deqing County, Huzhou City, Zhejiang Province, to focus on global brand topics, gather global brand views, and issue global brand voices. "The economic foundation is good, the transportation is convenient, the exhibition facilities are complete, and the unique natural scenery and cultural environment are important reasons for the conference to settle in Deqing." The person in charge of the National Brand Engineering Office of Xinhua News Agency said. As the venue of the brand conference, in recent years, Deqing has continuously demonstrated its unique urban brand influence in the fields of industry, ecology and humanities.
Deqing County Geographic Information Town. (Photo courtesy of Deqing County News Center)
"Making something out of nothing, surging with new trends", "Hangzhou West Science and Technology Innovation Corridor North Wing Center", "United Nations Global Geographic Information Knowledge and Innovation Center", ...... In the green urban landscape belt of Deqing County, several erected city brand logos are particularly dazzling, and the industry, platform, and urban quality all highlight the unique style of this small city in northern Zhejiang. If there is one word to describe Deqing's industrial brand influence, it is innovation. In the early 80s of the 20th century, the Deqing brick and tile factory on the verge of bankruptcy climbed to the "relatives", and the Shanghai Institute of Ceramics jointly established the "scientific research and production consortium" that caused a sensation in the country at that time - Zhejiang Deqing County Electronic Equipment Factory, brick-burning farmers built a single crystal furnace, began to produce lithium niobate crystals necessary for filters and other equipment, and the industry-university-research cooperation was in the forefront of the country. Planting the fertile soil for innovation, "flowers" will bloom all over the field. In 2010, Zhejiang began to lay out the geographic information industrial park, Deqing keenly grasped the potential and prospects of geographic information, an emerging sunrise industry, and actively seized the opportunity to actively strive to build the park in Deqing. Since then, the new city of geographic information industry in the southern suburbs of Deqing has opened a great change of "making something out of nothing": in 2012, the first batch of geographic information enterprises settled in the geographic information town; Since 2013, the town has doubled its operating income and tax revenue for many years; Since 2019, the town has continuously won the "leader" of provincial characteristic towns per mu; In May 2022, the United Nations Global Geographic Information Knowledge and Innovation Center, the first specialized agency directly under the United Nations in China, was established here. By the end of 2023, the number of industrial buildings in the town has increased to 58...... So far, Deqing has taken geographic information as the "fulcrum" and "leveraged" related industries to form a brand development path that integrates software and hardware and has clear goals. As one of the earliest enterprises to settle in Deqing Geographic Information Town, Zhejiang Zhonghaida Spatial Information Technology Co., Ltd. is ushering in a period of development. The relevant person in charge of the company said that in recent years, the company has developed a variety of new products such as the future community digital cockpit and the future village digital intelligence platform with the self-developed digital twin lens as the core, and has received good feedback in the market. Nowadays, the industrial efficiency of "geographic information +" continues to be released: in space, the "Deqing-1" satellite travels in the meantime, constantly transmitting data back to the surface, providing data support for agriculture, water conservancy and other departments; In the farmland, with a slight stroke of the fingertips, the agricultural drone takes off within 10 seconds, sowing seeds and irrigating in one go; On the ground, unmanned sweepers and mobile vending machines operate normally. When the industrial development is moving towards clustering, specialization and specialization, Deqing, which is out of the circle with "innovation", constantly transforms new industrial competitiveness into brand influence. Walking into the "Future Factory" of Osman Pearl Cosmetics in Deqing, 31 automated production lines are running at full speed, and the 5G industrial Internet information command center, known as the "digital brain" of the enterprise, controls the whole process from pearl cultivation, design, research and development, procurement, production, quality control, warehousing, distribution, after-sales and other links, and the per capita production efficiency has increased by 45%. Yang An'an, President of Osman Holding Group, said that Deqing has a complete industrial chain from mussel cultivation to processing of finished products, and the "traditional cultivation and utilization system of freshwater pearls", which is an important agricultural cultural heritage in China, has been revitalized, and the brand value of Deqing pearls is also being recognized and recognized by more and more overseas countries.
"Take green as the pen, harmonious symbiosis" in early summer, the water of the Xiazhu Lake wetland in Deqing is clear and green, and inadvertently, several crested ibises fly in front of you with a beautiful posture. Once endangered, it has become an important symbol of Deqing's ecological brand building. In 2008, five pairs of crested ibises came to Deqing from Shaanxi to settle down. Over the past ten years, the local area has overcome the difficulties of breeding, breeding and rewilding, and has formed a mature and advanced artificial domestication and breeding technology system of crested ibises and a reconstructed population cultivation operation system in the wild. Today, the Deqing crested ibis population has become the third largest crested ibis population in the country. A staff member at the Xiazhu Lake Crested Ibis Breeding Research Base said, "By the end of this year's incubation season, the population of the Deqing crested ibis is expected to exceed 800." "Plant a grain of millet in the spring, and harvest 10,000 seeds in the autumn. The ecological brand of "harmonious coexistence between man and nature" has become an outstanding advantage for Deqing to attract investment and attract tourists at home and abroad. During the past "May Day" holiday, Deqing received a total of 1.384 million tourists, of which 50,000 stayed overnight in Moganshan B&B, and more than 800 B&Bs were hard to find. "It's the peak season, and it's too late to turn over." Xu Lang, who runs a hot spring homestay in Moganshan Township, said, "We got rich by relying on good mountains and good water. With the rise of the homestay industry, Deqing is trying to make Moganshan "move": a large number of high-end outdoor sports bases such as Discovery Extreme Theme Park and Shangzhu Mountain Fantasy Valley have been built successively; Major events such as the TNF100 Moganshan International Cross-Country Challenge continue to be carried out, attracting more than 10,000 athletes from all over the world every year, and athletes from more than 50 countries and regions are active in Moganshan. Tourists flock to the area, and local specialties are on sale. "Our agricultural products are original and of good quality, and many guests from other places are good at this." Lang Zhenyan, a villager from Xiantan Village, Moganshan Township, who returned to his hometown to set up a family farm, said that he cooperated with the village's homestay to sell fresh fruits and vegetables, and his business was booming. Innovation promotes the transformation of ecological value and expands the influence of ecological brands, which is far more than that. In April 2022, the first wetland carbon sink transaction in Zhejiang Province was signed, and the Liangshan Cooperative in Deqing County purchased 10,000 tons of carbon sink from the Xiazhu Lake Wetland at a price of 58.83 yuan per ton. Deqing has also built the first county-level digital "lucid waters and lush mountains are invaluable assets" decision support platform - Deqing GEP (Gross Ecosystem Product) accounting decision support platform, the project full-cycle ecological value management, ecological compensation, GEP financial loans, ecological green coins and other application development, so that the natural resources scattered in the mountains and rivers have become a new treasure that can be "clearly marked". Relying on this platform, Deqing evaluated the changes and distribution of the quality of ecological resources in the Moganshan block, scientifically laid out the increment and elimination of stocks, and built the Mogan "Nonjian Valley" with science and technology innovation laboratories, high-end forums and eco-tourism as the core, so as to promote the harmonious coexistence of "good scenery" and "new economy".
"People are virtuous, such as water to clear" strolling in the old street of Qianyuan Town, Deqing County, the intangible cultural heritage museum from time to time came from time to time "da-da" sound, with the shuttle up and down, the silk thread in the silk weaving skills inheritor Ke Xiangxiang slowly into a painting. Silk is also known as "carved silk", which is the essence of traditional Chinese silk art. "Because the weaving process is very complicated, a worker can only weave egg-sized patterns every day, so there is a saying that 'one inch of silk is one inch of gold'." Ke Xiangxiang said. Silk weaving has witnessed the thousand-year-old "sericulture culture" of Deqing. "The world's threads of offerings are all in the lake." As the "House of Silk", Deqing has a long history of sericulture production, in order to pray for a bumper harvest of silkworm cocoons, every year before and after the Qingming Festival, the local will hold a grand silkworm temple fair, during which intangible cultural heritage activities such as "sweeping the silkworm flower field" are staged one after another, "stable but not sinking, light but not floating" - the artistic silhouette of Jiangnan women working in the silkworm room, reflecting the unique humanistic temperament of Deqing, a small city in the south of the Yangtze River. "A man is virtuous, as clear as water." Houde is the cultural brand power of Deqing. The Deqing County Civic Moral Education Center, built in 2009, focused on the typical shining deeds of the local grassroots: Lu Songfang, who donated money, Jiang Yindi, who repaid debts, and Pan Meier, the winner of the Nightingale Prize...... Cultivate the genes of virtue and goodness, inherit and carry forward the "moral culture", the breeze comes, the rain moistens the heart, and shows the strength. Lu Yonghu, deputy director of the Propaganda Department of the Deqing County Party Committee, said that from "the most beautiful individual" to "the most beautiful group", from "each is beautiful" to "beautiful and beautiful", it comes from the continuous inheritance of goodness, so that the beauty of morality, the light of thought, and the beauty of spirit are endless. Deqing is guiding and inspiring the society to release the "most beautiful effect", making Chongde goodness the most eye-catching brand in the county. To cultural people, into customs. The influence of the cultural brand is projected on the action of every citizen of Deqing. Guided by the power of example, in recent years, Deqing has excavated, cultivated and established various advanced models such as filial piety and love for relatives, honesty and trustworthiness, dedication and dedication among the grassroots masses, and "the people set awards and reward the people" has become a trend, and the "virtuous boy", "virtuous youth" and "virtuous youth" and other virtuous brands have also come into being, and a systematic and multi-level moral brand system has gradually formed. As of 2023, the people of Deqing County have spontaneously set up a total of 83 grassroots awards, rewarding more than 10,000 advanced models of various types, with a reward amount of more than 2 million yuan; More than 140,000 registered volunteers, more than 300 volunteer service organizations, and more than 120 normalized volunteer service projects have emerged, forming the "Deqing phenomenon" of spiritual civilization. The main person in charge of the Deqing County Party Committee said that tracing back to history, Deqing is famous and prosperous because of virtue, and Deqing, which advocates "moral culture", is starting from "people", giving the creativity of common prosperity to the people, passing on the well-being of common prosperity to the people, and outlining a spiritual outline of common prosperity on the land of Jiangnan.
Source of this article: Xinhua Daily Telegraph
Reporter: Yu Yun, Tang Tao
WeChat editor: Liu Sile
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