There are restaurants that go out of business, and there are restaurant queues.
In the current market, "winner takes all" is staged, and the property market is the same.
In the first quarter, Tianjin's property market was a little down, and the traditional peak season in March did not flourish.
However, no matter how bad the market is, there are also good sellers.
The first place in the transaction in each district is still "beautiful".
01
As an important town for improvement, the fierce competition in Xiqing property market has always been at the level of fighting.
Compare products, locations, prices, and brands...... It is a hundred flowers blooming, and it is also competing on the same stage.
In March, the "big brother on the list" is very aggressive, and it is a dark horse - Greentown Xiaoyue Qingchuan!
54 new houses were sold, with a transaction area of 6,413 square meters, which is a double crown.
It is 50% higher than the number of units sold in the second place, which greatly widens the gap and is unbeatable.
This is the characteristic of the current market: the head effect is very strong.
The so-called lead is not as simple as selling a few more houses than competing products, but "stealing half of your volume".
It's a bit of a "zero-sum game".
The key is that the high sales volume of Greentown Xiaoyue Qingchuan is not exchanged for price.
Since its first opening in October 2023, the average monthly contract price has remained stable at 1.8-19,000 yuan per square meter.
Don't forget, in the past few months since its opening, the price war in Tianjin's property market is in full swing.
Many plates in the urban area can't bear the price, and they fall down one by one, so it is difficult for the market to stabilize the price.
It sold well in March, but the average transaction price was higher.
This also confirms that Greentown Xiaoyue Qingchuan is a pure improvement project, not a low-price route.
02
Why, Greentown Xiaoyue Qingchuan can be "killed" in Xiqing?
You might as well take it as a market phenomenon, "the market that can sell well without reducing the price", what are the characteristics?
One of the biggest premises: step on the demand, the product is aligned.
What is the market in Xiqing property market?
Just need to retreat and improve the rise, so it is called a new urban area.
According to a report by 365 Real Estate Research:
Tianjin's third-generation products account for an average of 26% in the city.
Among them, the four highest districts are Heping 50%, Hexi 53%, Nankai 58%, and Xiqing 44%.
The focus of improvement is on the product, and the focus on the price is just the focus on the price.
Only by improving the area will the proportion of new products be high.
Therefore, Tianjin's improvement pattern has formed a "3+1" (Heping, Nankai, Hexi, Xiqing).
Moreover, each sector has only one generational dividend.
Greentown Xiaoyue Qingchuan is the first third-generation new product of Li Qizhuang plate, which seized the opportunity of dividends.
It is planned as an all-western-style community, all of which are 6-11 storey bungalows.
The plot ratio is only 1.8, and it has an innate low-density living atmosphere, which is in the middle of improving demand.
Renderings of Greentown Xiaoyue Qingchuan
The exterior eaves are designed as the highly recognizable "SUPERFLAT three-section light curtain" façade.
Large-area panoramic floor-to-ceiling windows to achieve a "super screen" view.
It can also form a "visual collision" with the outdoor landscape at home.
The elegant gray building with the classic grille gives the building a sense of rhythm.
Anyone who knows Greentown knows that it has a deep label on it - cover maker.
Over the years in Tianjin, Greentown has indeed produced its own products from generation to generation, iterating and leading the aesthetics and trends of the industry.
In the future, from a distance, you can recognize at a glance "Look, that's Xiaoyue Qingchuan!" ”
Renderings of Greentown Xiaoyue Qingchuan
03
Appearance is the primary productive force, but it is not all.
Nowadays, if you want to break out of the encirclement, relying on a single advantage is absolutely untenable, and it must be a "collective advantage".
The depth of product iteration, the core degree of the location, the cost performance of the house price, and the trust of the brand are not enough.
To put it bluntly, buying two cents for a penny is a "quality-price ratio".
In addition to the outer eaves, Greentown Xiaoyue Qingchuan also has product iterations in at least three aspects.
Elegant public lobby
Greentown has put a lot of thought into the design of the lobby in the public area, even if the unit price is only about 20,000 yuan, it also tries its best to create a sense of luxury.
The homecoming lobby has a ceiling height of about 5.7 meters, and it is made of a large number of stone materials, presenting a hotel-style lobby.
Renderings of Greentown Xiaoyue Qingchuan
The underground homecoming lobby is also not slack, focusing on "multi-point light source reflection", which is very high-end.
With a ceiling height of 2.4 meters, the space feels in place, giving the owners a warm sense of homecoming ceremony.
Renderings of Greentown Xiaoyue Qingchuan
A courtyard space full of ceremonies
Greentown Xiaoyue Qingchuan will land a "natural resort-style garden".
This is also the pursuit of "residential depth hotelization".
Through the multi-dimensional interactive landscape, it provides a place for community neighbors to communicate and interact.
Sunshine, trees, flowers, flowing water...... Create a secret garden of life.
Theme children's playground, leisure space for the elderly, and energetic jogging ring, the owners take what they need and have a strong sense of participation.
There is not only the extension of physical space, but also the internal and external penetration of function.
Renderings of Greentown Xiaoyue Qingchuan
Deeply improved floor plans
Greentown Xiaoyue Qingchuan circle is pure, with a unit area of about 98 square meters, which is also a kind of screening.
About 116 square meters, 132 square meters, 143 square meters of units, each with its own highlights.
Building 7, which was added in March, of which about 116 square meters of star units, was sold out as soon as it was launched.
Since April, the demand for improvement has been "eager to try".
The popularity of the 132-square-meter unit has risen, and many buyers are "full of interest".
The overall width of the south side is about 13 meters, and the living room alone is about 6.3 meters.
This kind of scale generally appears in units of more than 140 square meters, which is worthy of "made in Greentown".
After the horizontal axis is stretched, Greentown does not compress the vertical axis, and the depth of the unit is about 9.2 meters.
The layout is very square, whether it is the space design or the placement of furniture, it is not cramped.
The kitchen is designed to the side, giving way to the living room and dining room.
Presenting the visual sense of a large flat floor, there is almost no wasted area.
Master bedroom walk-in suite, storage entryway, north-facing complimentary space...... The detailed design directly hits the pain point of improvement.
Greentown Xiaoyue Qingchuan about 132 square meters of bungalow floor plan
In addition, the 132-square-meter unit is still a "resource possession type".
The locations in the first phase of the plot are all very close to the core landscape.
The planning of the bungalows themselves, the lighting is not affected by the obstruction, and the view can be seen from close range, so even if you choose a low-level house, it is also cost-effective.
I have to say that now the residential iteration is really faster than the mobile phone.
Like Greentown Xiaoyue Qingchuan, the unit price is about 20,000 yuan, which is far behind the community where many people live.
People who have not yet bought a house can get the dividends of late-mover advantage and buy more competitive products.
04
The biggest advantage of Xiqing is that it has a very large area "bordering" Nankai.
The Li Qizhuang plate, where Greentown Xiaoyue Qingchuan is located, is the "flesh and bones" of Nankai.
It is about 2 kilometers away from Nankai in a straight line, and it crosses the urban area in one step.
The living facilities are fully shared, with the Olympic Sports Business District, Huayuan Business District, and Meijiang Business District...... It's only about 10 minutes by car.
It is no different from the supporting facilities in its own plate.
Although it is a house around the city, it lives in the urban area and still maintains the original living radius.
Buying "first-class products" with "second-class housing prices" is not a "targeted improvement" for Nankai and Hexi.
What's more attractive is that this is the only double-iron plate in Xiqing that has been opened to traffic.
Metro Line 5 and Line 10, passing through important nodes of Nankai and Hexi, have brought the relationship closer.
Full certainty, double the fast life, not every plate has it.
The subway is the "guide" of the plate, and after the artery is opened, more urban resources will come in the future.
might as well predict that Xiqing's next popular player in local auctions is Li Qizhuang.
The mentality of developers to acquire land is the same as that of buyers, who want strong certainty and more abundant imagination.
As for the "whether the house price is stable" that many buyers are worried about, just look at the surrounding second-hand houses.
The outdated products of the previous generation are still sold for 18,000-20,000 yuan.
Looking at it this way, the house price of Greentown Xiaoyue Qingchuan is upside down, shielding the factors of price instability.
Is this a "small luck" in the property market?
05
It has to be Greentown-
More than once, I have seen a strong brand appeal, and I have also seen a strong sense of product promotion.
In the past two years, Greentown Shuixi Yunlu, Greentown Liu'an Xiaofeng, Greentown Guiyu Tinglan, Greentown Taoli Chunfeng...... All of them are product innovations one after another, bringing a big update of product concepts to the Tianjin property market, and they have also become phenomenal red plates.
The Greentown brand, which represents the power of high-end products, has become the consensus of buyers.
Even, everywhere Greentown goes, it always has the ability to "heat up" the plate.
Therefore, you will find that the houses in Greentown will never be cheap in the sector because of the value of the products, but they are the best sold.
"Full-cycle transparency" has made buyers' trust in Greentown increase day by day.
Since 2002, when Mr. Song Weiping, the founder of Greentown, first proposed to select a group of quality supervisors from the owner's family, the establishment of a customer quality supervision team has become a tradition that Greentown has followed for more than 20 years.
Greentown Xiaoyue Qingchuan also launched the recruitment of the "Owner Quality Supervision Team".
It is hoped that the depth of quality will be inspected from the perspective of customers, so that the owners can visit the construction site to experience the first site of the project, accept the review of the owners, and drive their products to be of better quality.
Customer satisfaction is just a slogan, but it has become a practice of Greentown.
How good can a real estate with a unit price of about 20,000 yuan be?
Greentown Xiaoyue Qingchuan will soon give an answer.
These iterations of product power will eventually be fulfilled into its full sense of value.