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Dazai Research released the "2024 China National Expo (Guangzhou) Office and Commercial Exhibition Research Report"
In May, based on the official WeChat of the exhibition, third-party reports, exhibitors' official accounts, on-site visits and other data collection, covering more than 100 office and commercial furniture brands, Dazai Research launched the "2024 China National Expo (Guangzhou) Office Commercial Exhibition Research Report", which analyzes the comprehensive value of the exhibition, key exhibitors' actions, business model innovation, technology iteration, product innovation, etc., to help readers see the current situation and business changes of office and commercial furniture.
The main body of the report is divided into three parts: Observation of Key Exhibitors; Summary of new strategies and new models; Product trend analysis.
In the key exhibitor observation part, we have compiled the exhibition reports of dozens of office and commercial brands; The key activities of some enterprises were sorted out; At the same time, the main products of some participating brands are summarized.
In the summary part of the new strategy and new model, we summarize the six strategic deployments and changes that are taking place in the office and commercial furniture industry, involving:
(1) Smart office has become the core path of product strategy of key enterprises; (2) Ergonomics has become the technical strategic support point of more enterprises; (3) multi-brand strategy; (4) Multi-category strategy of full-scenario solutions for office and commercial use; (5) home office market strategy; (6) Green strategy.
In the Product Trend Analysis section, we have summarized six major changes, involving:
(1) Intelligent and ergonomic become an important technical configuration of office and commercial furniture; (2) Material upgrading is still the focus of product competitiveness; (3) Focus on the product itself, and improve the details, ease of use, and functions; (4) The overall scenario-based solution is popular, and the popularity continues to heat up; (5) Healthy and flexible continue to play an important role in product innovation; (6) Innovation of overall design thinking and techniques.
New Haoxuan doors and windows factory group buying festival
On May 3, the second quarter of the Xinhaoxuan Door and Window Factory Group Buying Festival ended successfully, and dealers and consumers gathered in the Xinhaoxuan Yunfu 350,000 square meters of doors and windows intelligent manufacturing base.
The guests walked into the flagship exhibition hall of doors and windows of 2000 square meters to experience the products, which brought together seven categories: system windows, system doors, sun rooms, shower doors, curtain walls, ecological doors, and entrance doors, to meet the one-stop customization of doors and windows of the whole house. Zero-distance factory exploration, into the whole house door and window category intelligent production line.
Liao Yu, general manager of R&D of Xinhaoxuan doors and windows, Chao Yueliang, general manager of marketing, Feng Wensheng, deputy general manager of manufacturing, and Qi Songmin, deputy general manager of manufacturing, attended the event and launched an optional package of 16 square meters of doors and windows for the whole house of 18,800 yuan to meet the needs of stock house renovation and rough room decoration. At the same time, it provides millions of cashback at the headquarters, high-end drying racks for snapping purchases, and environmental protection and health ecological doors.
According to the battle report, 12 new customers arrived at the Guangzhou Nansha store, 100% of the transactions were made, and nearly 600,000 yuan was collected; Shaoguan Shixing store arrived at 12 new customers, 11 orders, and nearly 200,000 yuan. (New Haoxuan doors and windows)
In 2023, 6 out of 7 ceramic companies will achieve sales growth, but the selling price will decrease
"Ceramic Industry News" sorted out the sales of the architectural ceramics sector of 7 ceramic enterprises in 2023 (some companies did not disclose this data separately).
The data shows that in 2023, 6 of the 7 ceramic enterprises will achieve sales growth, and 5 will achieve simultaneous growth in volume and volume; Except for 1 pottery enterprise sales growth outperformed sales growth, the rest of the pottery enterprise sales growth was less than sales growth, 1 even sales growth, sales decline.
According to this calculation, the average unit price of ceramic tiles of the six ceramic enterprises will decline to varying degrees in 2023, with a decrease of about -3.47% to -8.67%.
According to the data summary, in 2023, 7 ceramic enterprises will sell a total of 637 million square meters of ceramic tiles, an increase of 11.75% from 570 million square meters in 2022; the total sales volume was 22.517 billion yuan, an increase of 5.5% from 21.343 billion yuan in 2022; The average unit price was 35.35 yuan/square meter, down 5.58% from 37.44 yuan/square meter in 2022.
AliExpress made efforts to develop the home improvement furniture track and recruited Amazon and Tmall to sell well
According to Yiou's article, recently, AliExpress's "first home improvement festival" investment information flowed out, AliExpress officially entered the home furnishing and other large categories of track, and many well-known domestic home furnishing brands have settled in.
It is reported that AliExpress is targeting Amazon, Tmall and the source factories of the industrial belt to carry out targeted investment in the furniture category.
Since last year, news has come out one after another, AliExpress and Cainiao have opened a "large" logistics line to lay the foundation for furniture and home decoration to go overseas. The line can carry oversized goods up to 67 kg. This year, the large-scale commodity service has been upgraded, the custody settlement channel has been opened, and there are already internal test merchants.
On May 13th, AliExpress will hold the first home improvement festival, focusing on the three major scenes of home decoration hard decoration, home decoration soft decoration, and outdoor gardening, and the sales categories include furniture and home textiles, bathroom facilities, instrumentation, machinery and equipment, etc. (billion euros)
Yunshitong East China Software Home Science and Technology Park project started
On May 6, Yunshitong East China Software Home Science and Technology Park project started in Huai'an District.
The project is located in Huai'an Economic Development Zone, invested and constructed by Yunshitong (China) Furniture Co., Ltd., and is the company's fourth factory base in Huai'an District.
The total investment of the project is planned to be 2 billion yuan, and the annual invoice sales can be 2 billion yuan within three years after completion and operation, and the main products are furniture, sofas, mattresses and bedding.
Yunshitong Holding Group has three production bases in Dongguan, the United States, and Taiwan, China, and in 2023, Yunshitong Huazhong Software Home Science and Technology Park will sign a contract to settle in Ganzhou, Jiangxi. This project is the fifth largest production base after these four plants.
Yunshitong Holding Group owns four major brands: Restonic in the United States, Musterring in Germany, SleepTherapy in the United States, and SleepTrain in the United States, and its products cover a full range of civil upholstered furniture and hotel furniture. (Jiangsu Urban Forum)
March 2024 hardcover engineering market express
From January to March 2024, there were 575 newly launched commercial residential projects across the country, down 5.9% year-on-year, and 385,000 new units were launched, down 17.3% year-on-year.
From January to March 2024, 192 new finecover projects were opened across the country, with a hardcover penetration rate of 33.4%, a year-on-year decrease of 2.1 percentage points. The opening scale of fine decoration projects was 106,000 units, a year-on-year decrease of 21.5%.
In March 2024, the configuration rate of dishwashers, smart toilets, wall-hung stoves, water purifiers, and smart home systems will increase. The cabinet configuration rate was 99%, the smoke machine was 92.2%, the stove was 93.3%, the ordinary toilet was 82.8%, and the fresh air system was 46.7%, which declined. (Aowei Cloud Network)
Foshan furniture design comprehensive service provider "Zhonglechi" completed millions of yuan in angel round financing
According to the news of "Aiqicha", Foshan Zhonglechi Furniture Co., Ltd. completed an angel round of financing of millions of yuan, and the investor is Tianhao Industry.
Founded in 2023, Zhonglechi Furniture is a comprehensive furniture design service provider, focusing on furniture design, production and sales, mainly engaged in furniture sales; Sales of furniture spare parts. (36 Krypton)
The home store adopts 3D live broadcast
At the beginning of 2024, the home will be 3D+AI technology to empower the live broadcast of home stores, and within four months, the headquarters of the home group, Zhejiang branch, and Fujian branch decided to make 3D live broadcast the norm after the trial broadcast.
The 3D scene change live broadcast can present the real model room effect without decoration and construction, and also supports 3D scene switching according to brand needs during the live broadcast.
The 3D scene change live broadcast supports one-click replacement of live broadcast products, and a product live broadcast can be completed without the need for physical products.
Among them, according to the closing report of the 315 special live broadcast, the Zhejiang branch showed: the total number of exposures: over 350,000; Total likes: 46,000 times, total retention: more than 100.
In the special live broadcast room of "315 furniture trade-in", Fujian Branch cooperated with 10 brand leaders in the store to carry out 3D scene-based live broadcast marketing. 202 pieces of capital were retained for the whole live broadcast, all of which stayed for nearly 60 seconds, an increase of about 10 seconds; The total number of impressions was 177,790, an increase of nearly double. (Actually designer)