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On May 11, the 2024 World Brand Moganshan Conference opened in Deqing, Zhejiang. With the theme of "Brand, Make the World a Better World", more than 4,000 representatives from all over the world gathered together to focus on global brand topics, gather global brand views, and voice global brands.
Lu Yansong, editor-in-chief of Xinhua News Agency, said in his speech that strengthening brand building is an important way to meet the needs of the people for a better life. In today's increasingly globalized world, brands have become an important link for international exchanges and cooperation. Xinhua News Agency will highlight the ideological guidance, in-depth publicity and interpretation of General Secretary Xi Jinping's important exposition on building a quality power and strengthening brand building, tell more brand stories internally and externally, and provide high-quality professional services and decision-making reference support for brand building in China and the world.
Lian Yimin, Chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, said in his speech that Zhejiang vigorously promotes quality improvement, standard innovation and brand cultivation, strives to promote "Made in Zhejiang" to the global high-end, creates a highland for the development of "Zhejiang Service", creates the excellent quality of "Zhejiang Project", establishes the most beautiful benchmark for "Zhejiang Environment", and builds a strong brand province at a high level, providing strong support for being a pioneer and writing a new chapter. Zhejiang will learn from the good experience and good practices of brand building in various places, share development opportunities, create a better life, and better demonstrate the vigorous vitality of the economy in building a strong brand province.
The conference was hosted by the Xinhua News Agency Brand Work Office and China National Brand Network, and set up dozens of main activities such as the opening ceremony and the main forum, the lawn story meeting of Chinese and foreign entrepreneurs, the information release and forum of China's brand value evaluation, the world's top 500 brand development forum, the brand international communication summit forum, and the global brand innovation and development think tank forum, and supporting cultural exchanges, brand health runs, drone air shows, brand promotion meetings, brand tasting meetings, city promotion meetings, high-end interviews with entrepreneurs and other special activities. ■