On May 10, the "2024 China Health Brand Innovation and Development Forum" was successfully held at the China Financial Information Center in Lujiazui, Shanghai. The forum is one of the series of activities of Xinhua News Agency's 2024 China Brand Day, which is guided by the Brand Work Office of Xinhua News Agency, Shanghai Public Relations Association and Shanghai Modern Service Industry Federation, hosted by Xinhua News Agency Shanghai Branch, Xinhua News Agency China Financial Information Center, Shanghai Modern Service Industry Federation Health Special Committee, and co-hosted by Infinitus (China) Co., Ltd.
This forum aims to focus on the innovation and development of Chinese health brands in the new era, and discuss how to drive the transformation of the health industry and promote healthy consumption with new quality productivity, so as to provide a strong impetus for the development of Chinese health brands. More than 200 people, including relevant government leaders, economists, brand experts, representatives of the health field, enterprises, and media, attended the offline event. Xinhua News Agency's live cloud, China Financial Information Center video account and other platforms simultaneously broadcast live video, and more than 10,000 viewers watched online simultaneously.
Sha Hailin, President of Shanghai Public Relations Association, Deputy Secretary of the Party Leadership Group and Deputy Director of the Standing Committee of the 15th National People's Congress, said in his speech that brand is a comprehensive embodiment of the core competitiveness of enterprises and even countries, and an important symbol of high-quality development. Xinhua News Agency is the mainland's national news agency and a world news agency, and the organization and participation of Xinhua News Agency have effectively demonstrated the importance, authority and influence of this event.
Regarding the brand development path of the big health industry, Sha Hailin said that its innovation needs to benefit from the new quality productivity generated by technological revolutionary breakthroughs, innovative allocation of production factors, and in-depth industrial transformation and upgrading, so as to enhance the people's sense of gain and happiness. In the future, the Shanghai Public Relations Association will continue to adhere to the concept of "extensive consultation, joint construction and sharing", give full play to the role of public relations communication to guide and coordinate all parties, help the construction of Shanghai as an international consumption center city, serve the "Healthy China" strategy, and make greater contributions to improving people's health and well-being.
Jian Danian, vice president of Shanghai Modern Service Industry Federation, mentioned in his speech that the modern service industry represented by big health is the key force of the mainland's economic growth, and the "new quality productivity" provides the driving force and strategic direction for the high-quality development of the health service industry. He said that the health industry not only satisfies people's yearning for a better life, but also is of great significance to improve the health quality of the whole people, protect people's livelihood, and promote employment and economic development.
As the first cross-industry, cross-field and comprehensive hub large-scale economic social organization established in China, Shanghai Modern Service Industry Federation covers many fields such as finance, information, science and technology, commerce, production, public and professional services. In recent years, the Federation has been promoting the high-quality development of the health service industry as one of the focus and force points. At present, the Federation has a special committee for medical services and a special committee for health services, which continue to gather high-quality resources, promote China's health culture, and play an active role in continuously improving the development level of Shanghai's health services through industry alliance and cross-border integration.
Lian Ping, Chairman of the China Chief Economist Forum and President of Guangkai Chief Industry Research Institute, delivered a keynote speech on "Macroeconomic Analysis and Consumption Trends at Home and Abroad". He pointed out that the current international economic environment is "mixed", global inflation has begun to ease, global capital flows to emerging economies may accelerate, and the global trade outlook may improve as a result. At the same time, the mainland's fiscal policy has released a positive signal of moderate force, and in 2024, the mainland will further strengthen the counter-cyclical and cross-cyclical adjustment of macro policies, and continue to implement a proactive fiscal policy, with the overall tone of "moderate strengthening, quality and efficiency". Lian Ping believes that driven by many favorable factors, consumption will continue to maintain a stable and rapid growth trend in 2024, and will still be the first driving force for GDP growth, but the contribution rate will decline sharply and gradually return to normal. At the policy level, we will support service consumption and introduce policies to encourage and promote the trade-in of consumer goods to stabilize and expand traditional consumption.
Zhou Ying, director of the EMBA program of Antai College of Economics and Management, Shanghai Jiao Tong University, and professor of the "Marketing" course, shared her views on the topic of "The Road to Breaking the Situation of Big Health Products in the New Media Era". In the era of new media, the big health industry is facing an upgrade and the overall consumption is showing a downward trend. Despite the slowdown in economic growth, the health industry has great potential and is expected to reach 16 trillion yuan by 2030. Zhou Ying said that in this context, the development of the big health industry is particularly important, which is not only related to physical health, but also related to the environment and food health. She proposed five major consumption tracks: sleep economy, lazy home economy, health economy, outdoor healing and silver economy, each track has its own specific market demand and development trend. Finally, Zhou Ying summarized the golden triangle of the big health industry: people (physical health, physical and mental health), field (environmental health), and goods (food health), and emphasized that in the new media era, big health products should achieve market breakthroughs through explosive products and taking advantage of the situation.
Yu Jianglin, CEO of Infinitus Global and Vice Chairman of Infinitus (China) Co., Ltd., shared Infinitus' innovative practices in building a Chinese health and wellness brand with the theme of "Building a New Quality Productivity for the Chinese Health Brand and Promoting the Health of All People". He emphasized that quality is the bottom line of products and the lifeline of the enterprise, and Infinitus pursues "zero defects" in quality management, "zero tolerance" in product safety, and "zero distance" in quality services. Behind this series of commitments is Infinitus' continuous investment in new quality productivity. The company not only controls the quality and safety of Chinese herbal medicine raw materials from the source, realizes the whole process control from germplasm, ecological environment, field management, harvesting and processing, warehousing and logistics, but also builds two production bases in Xinhui and Yingkou with software and hardware standards comparable to pharmaceutical factories, and continues to promote the transformation and upgrading from traditional manufacturing to intelligent manufacturing. Infinitus has always been committed to promoting the health and wellness concept of "Healthy Living". It is hoped that through the continuous building of the Yanggujian brand, a healthy and happy lifestyle will be promoted, so that the concept of health and wellness will be more widely recognized and practiced.
Jiang Nanchun, a well-known entrepreneur and founder of Focus Media, gave a wonderful discussion on the topic of "Deterministic Growth of Big Health Brands". As for how to achieve high-quality brand growth, he pointed out that we should first think about what is the constant driving force behind China's consumption growth: first, the middle-income class needs to self-compensate and self-reward; Second, the middle-income class wants to become a "better self", and the consumption upgrade direction of China's 400 million middle-income class and above is experiencing a leap from "cost-effective" to "face-to-price ratio" and then to "heart-to-heart price". China's big health industry has great room for development, and it is necessary to grasp the three core elements of competition: the production end, the channel end, and the user mental end. Jiang Nanchun believes that to boost the definitive growth of the Yanggujian brand, it is necessary to use the four methods of mental creation, scene triggering, channel assistance and content diffusion, and can use the advantages of focus communication to update the brand consumer perception of "Yanggujian = Chinese herbal medicine recuperation", further build the self-owned IP of "Guochao Health", set off a Chinese-style health upsurge, effectively promote brand penetration, and occupy the minds of consumers. Jiang Nanchun emphasized that the dividend of population growth in 2024 has ended, but the dividend of people's hearts is unfolding; The dividends of traffic are ending, but the dividends of brand rise are unfolding.
He Liyun, chairman of the Sub-health Branch of the China Association of Traditional Chinese Medicine, researcher of the China Academy of Chinese Medical Sciences, and an expert of the think tank of the Guangdong Yanggujian Institute of Traditional Chinese Medicine Health and Wellness, gave a wonderful talk on the topic of "Raising with the Times, the Time Code of Chinese Health". The inheritance, innovation and development of traditional Chinese medicine is an important part of the cause of socialism with Chinese characteristics in the new era, a major event of the great rejuvenation of the Chinese nation, and is of great significance for promoting the excellent traditional Chinese culture and enhancing national and cultural self-confidence. The concept of life of traditional Chinese medicine focuses on "the unity of nature and man, the Tao and the law are natural", and the cultivation of the time is based on "time" as the entry point, emphasizing doing the right thing at the right time. He Liyun pointed out that following the rules of the 12 hours to maintain health, planning daily life, diet, life and work in accordance with the time of day, corresponding to nature, and achieving a state of physical and mental health. Modern nutrition emphasizes adjusting the dietary structure according to seasonal changes to adapt to the seasonal changes of human metabolism and the influence of environmental factors. When it is cold in winter and hot in summer, this is the most basic principle of "four seasons" health preservation. By following this routine, you can maintain your health.
Yao Hongrui, Vice President and Chief Marketing Officer of Infinitus (China) Co., Ltd., talked about the legendary experience behind the 30 years of best-selling Zengjian Oral Liquid with the theme of "Yanggujian Oral Liquid: 30 Years of Protection, Wishing Ten Thousand Families to Strengthen Health". The cumulative sales volume of Zengjian oral liquid exceeded 6.2 billion, not only due to the successful application of complex polysaccharide technology and the forward-looking design of classic formulas, but also the excellence of raw materials and production links. Yao Hongrui emphasized that over the past 30 years, Infinitus has witnessed thousands of consumers benefit from health enhancement and health products, which is a great honor and value for an enterprise. Infinitus will continue to provide users with high-quality Chinese herbal health products, protect the health of thousands of households, build a healthy social environment, and contribute to the further promotion of the "Healthy China" strategy.
At the meeting, Huang Jianlong, CEO of Infinitus (China), Yao Hongrui, Vice President and Chief Marketing Officer of Infinitus (China) Co., Ltd., and representatives of venture partners lit lampposts on the same stage. The "Ten Thousand Healthy Families" series of activities was officially launched, with the expectation that Infinitus will contribute to the steady and long-term development of China's healthcare industry.
In the roundtable discussion session, He Jianhua, researcher and former vice president of the Shanghai Academy of Social Sciences, served as the roundtable host. Tang Wenjuan, Secretary of the Party Committee of Shanghai Health Promotion Center, Li Gan, Director of Shanghai Museum of Traditional Chinese Medicine, Feng Jinrui, Director of the Traditional Health Care Teaching and Research Department of Shanghai University of Traditional Chinese Medicine, Director of the Training Department of the National Association of Higher Education of Traditional Chinese Medicine, and Taijiquan Champion of the National Games, and Yao Hongrui, Vice President and Chief Marketing Officer of Infinitus (China) Co., Ltd., discussed topics such as "Chinese Health Wisdom Helps Ten Thousand Families Increase Health".
Tang Wenjuan interpreted the wisdom of Chinese health preservation from the perspective of the trend of the health industry and policies in the new era, and discussed how to promote the inheritance, innovation and development of traditional Chinese medicine, and improve the public health system.
Li Gan focused on the current changes in people's health needs and the inheritance and innovation of Chinese health wisdom, and he suggested that everyone can combine diet therapy to maintain health in time.
Feng Jinrui shared his understanding of Chinese health wisdom with his own experience in sports and health care and as a Chinese medicine teaching and research worker.
Yao Hongrui talked about how the brand draws on the wisdom of Chinese health preservation, combines the living habits of modern people, creates more products that meet the needs of users, and guides the public to practice a healthy lifestyle and help thousands of families to improve their health by spreading the health and wellness concept of "health preservation and healthy life".
It is reported that this forum, as one of the series of activities of Xinhua News Agency's 2024 China Brand Day, focuses on the inheritance and innovative development of Chinese health brands, aiming to provide important guidance and support for the long-term and stable development of the big health industry. As an important part of the Healthy China strategy, the China Health brand is gradually becoming a key force to promote the new quality of national economic and social development, through deep cultivation of product quality, innovative service models, and strengthening brand building, it not only meets the growing health needs of the people, but also injects new vitality into the economy and society. Driven by the new quality of productivity, the big health industry is participating in global competition with a more open and innovative attitude, showing the international influence of Chinese brands.