Aidongying Xunxin "Huai" is beautiful and goes to the island. Around this lively "May Day" holiday, the place name "Lonely Island" is becoming more and more famous. With the grand opening of the province's "Happy Life in the Good Season of the Countryside" cultural tourism activity in Huailin Scenic Area, it has brought not only "people from the crowd" to Hekou, but also the improvement of the city's popularity, reputation and influence.
According to incomplete statistics, the "May Day" small long holiday Huailin Scenic Area received 254,700 tourists (of which the number of tourists outside the city accounted for more than 30%), with an average daily reception of 50,900 tourists, a year-on-year increase of more than 13.35%, and tourism income of more than 30.564 million yuan. "Enjoying flowers during the day, watching dramas at night, and traveling with performances" has become a new trend in Hekou's cultural tourism consumption, which further confirms the strong consumption momentum released by "cultural tourism + hundred industries". The total number of views of Huailin Scenic Area on new media platforms such as Douyin, Kuaishou, and Xiaohongshu exceeded 200 million, ranking first in the praise list of Dongying natural landscapes, and receiving 4.9 points from tourists.
Tailor-made exclusive content to create an ecological, casual and beautiful business card
Many festivals have developed to this day, and a common problem is that the homogenization phenomenon is serious, similar to the same, and tourists have aesthetic fatigue and lose interest in tourism.
How to solve the problem? This made Liu Liming, director of the Hekou District Culture and Tourism Bureau, think hard. In his view, only by giving full play to the unique charm of locust trees and acacia flowers, integrating suitable tourism formats into unique tourism resources, and meeting the new needs of in-depth tourism, ecological tourism, and more pursuit of quality and experience, can we create characteristics and attract traffic.
Starting from the Yellow River Delta Forest Art Season and the 12th Wetland Huaihua Festival in 2023, Hekou District will innovate the cultural tourism model, tailor the cultural content belonging to the scenic spot according to the existing resources, and focus on "night tour Huailin" and "ecological leisure vacation", promoting the formation of a large-scale and influential tourism activity brand.
This year, on the basis of beneficial explorations such as "introducing a third-party operation team" and "night tour of Huailin", Huailin Scenic Area further adopts the "65439" model (that is, setting up 6 major atmosphere scenes, 5 popular performances, 4 parent-child projects, 3 national participation, and 9 signature foods) in accordance with the tourism idea of "every day has activities, one scenic spot at a time", and highlights the interactive tourism projects of Internet celebrities, so that tourists can play everywhere and choose as they like. At the same time, 8 secondary consumption projects such as flying theaters, cute pet parks, and forest off-road motorcycles have been explored, which has explored the way and accumulated experience for the market-oriented operation of scenic spots.
Adhere to the "science and technology +" multi-drive cultural tourism deep integration
According to reports, this year's Huailin Scenic Area adheres to the "science and technology +" multi-driven, represented by theme immersion, sensory creation, virtual reconstruction, etc., and uses technical means, innovation and creativity to give birth to new forms of cultural tourism consumption, cultivate new quality productivity, and make new scenes, new models, and new ways of playing "out of the circle" to be brilliant and empower the scenic spot.
This year's Huailin Flower Appreciation Season highlights the Internet celebrity style tourism interactive project, and sets up a main stage from the entrance of Huailin Scenic Area (Tourist Service Center) to the main road of Huailin Cultural Center, and organizes two interactive experience activities of "Forest Electric Music Festival" and National K Song Competition. On the south side of the main stage, there are special interactive theme activities such as forest quartet, folk song stage, laser dance show, flying theater, and flower train; From the west side of the main stage to the west gate of the scenic spot, a light and shadow forest is set up to enhance the atmosphere of the scenic spot; From the east side of the main stage to the main road of the Huailin Cultural Center, an art forest and a partner module of Huailin are set up to enhance the interaction of tourists. At the same time, the scenic spot also uses the lighting system, fog forest system, sound reinforcement system, sound, light, shadow, water, fog, smoke and holographic images, interactive equipment, giant lifting platform and other new technologies, so that tourists can stroll in the acacia forest and immerse themselves in it under the drive of the atmosphere, and enhance the immersive experience of tourism.
Relax in the natural oxygen bar, feel the passion and charm of the estuary in the Huailin Music Show and the National K Song Competition, and the Huailin culture has gradually changed from a picture to a reality. With the original ecology as the foundation, various types of programs are connected in series, the functionality of tourism can be perfectly demonstrated, and the urban culture and tourism characteristics are superimposed, truly realizing 1+1>2.
Focusing on the proposition of "suburban leisure tour", Huailin Scenic Area starts from the cultivation of core scenic spots, the excavation of leisure elements, the improvement of the overall environment, the adjustment of product structure, and the improvement of service quality, and integrates the cultural elements of the Yellow River culture, marine culture, and oil culture in the estuary area with the support of "tourism +" industry integration, and supports the Yellow River cultural photography exhibition, the Yellow River Grand Collection, the electronic music beer festival, the forest food street and other tourism elements, and more than 30 kinds of cultural and creative products such as Huaihua wine, Huaihua nectar, and Huaihua tea are favored by consumers. The cultural and tourism industry chain has been further improved, and the multi-channel development of industries such as "tourism + performing arts", "tourism + festivals", "tourism + intangible cultural heritage" and "tourism + books" has been promoted, forming a rural tourism agglomeration area integrating "food, housing, transportation, travel, shopping and entertainment" and integrating the development of primary, secondary and tertiary industries.
Give full play to the leading role of cultural tourism to create a "never-ending flower-viewing season"
This year's Huailin Flower Appreciation Season, as a large-scale cultural and tourism activity, has met the strong expectations of the masses and businesses.
During the flower-viewing season, there are still a large number of young people gathered at the scene of the electric music festival at 10 o'clock every night, and everyone lingers and forgets to return, "night tour of Huailin" to experience the nightlife. From morning to 10 o'clock in the evening, the scenic spot sets up interactive links throughout the whole process, providing tourists with the longest, strongest experience and the best interactive cultural and tourism activities, and realizing the pull effect of full-time economy.
The scenic spot is popular, and the willingness of surrounding businesses to settle in the scenic spot has also become strong, so that the organizer has changed from "investment" to "business selection". During the event, it was difficult to find a room in the hotels around Gudao Town, the restaurants kept turning over the tables, and the supply of ingredients exceeded the demand, and many restaurants temporarily implemented a reservation system. Gudao Town, together with accommodation, catering, tourism, retail and other industries, issued 20,000 drainage consumption vouchers, which not only helped tourists buy the best cultural and creative products and tourism commodities in Hekou District at the most affordable price, but also allowed businesses to increase sales, form a virtuous circle of tourism economy, and effectively increase tourism income. According to incomplete statistics, during the "May Day" period, the tourism income of Huailin Scenic Area reached more than 30.564 million yuan, driving other consumption to 150 million yuan.
The hot market performance and solid data fully show that the event has brought a strong driving force for economic development, provided a continuous cohesion for the development of related industries, realized the cooperation of multiple industries, the integration of multiple industries, and the fit of multiple goals, and ultimately drove the masses to share the fruits of tourism development.
Since last year, 10,000 acres of acacia forest has attracted more than 250,000 tourists for two consecutive years. Practice has proved that distance is not a problem, people will still come to find that touch of green, 10,000 acres of acacia forest is not only a natural oxygen bar, but also a poem and distance that belongs to Dongying people and attracts tourists from all over the world.
Liu Liming said that the continuous popularity of Huailin Scenic Area has further strengthened the confidence of Hekou District to speed up the construction of micro-vacation projects and promote the normalization and market-oriented operation of scenic spots. "In the next step, we will continue to enrich and enhance the brand connotation of Huailin Flower Appreciation Season activities, effectively do a good job in the packaging planning of cultural tourism investment projects, actively connect with leading cultural and tourism enterprises, carry out one-to-one, point-to-point promotion and tracking services, and accelerate the implementation of micro-vacation projects. At the same time, the introduction of new commercial formats, the construction of supporting commercial space, the creation of boutique homestays, the promotion of research and parent-child projects, the realization of a season of one theme, one activity per month, one week of research and study of the normalization of activities, so that the Huailin flower appreciation season has become a never-ending event. In addition, the estuary area will also make full use of the radiation and driving role of the Yellow River Estuary Ecotourism Zone, a national 5A-level scenic spot, to form a "Yellow River Estuary National Park - Hailan Bay Marine Leisure Fishing Complex - Helai Lake Children's Water Park - Huailin Xingtian Village Pastoral Complex" on the north bank of the Yellow River Characteristic tourism belt, to create a maritime sightseeing tourism avenue landscape route, so that tourists can enjoy the beautiful experience of "visiting the north bank of the Yellow River, the scenery is more beautiful".
Facing the gentle breeze and taking advantage of the undefeated blooming of the locust flowers, for the future, the isolated island of 10,000 acres of locust forest has made a new expectation: I hope that more people with beautiful hearts "go to the isolated island" again in the next holiday!
(Reporter Chen Tonglei, Wang Xue, correspondent Lu Guoqian)