The mountain rain is coming, and the wind is full of buildings! Xuan Jing, vice president of Baidu's public relations department, is really unlucky, one after another. The front foot was scolded for inappropriate remarks, and he was branded as a "ruthless president".
The back foot is out of the "paper man" practice! This thing is really more bloody than TV dramas, and more exciting than palace fighting dramas!
Our protagonist, Baidu's vice president Xuan Jing, is really "famous" this time, but this fame, I'm afraid she doesn't want to get involved.
Originally, Sister Xuan was targeted by netizens because of some "straightforward speeches" in management, but she didn't expect a wave of unevenness to rise again, and then she was exposed in the office, "attacking" a paper man with the name of a competitor "SCMP" written on it.
This scene is simply a modern version of "workplace witchcraft", which is jaw-dropping.
The result? Baidu's stock price fell in response, and the evaporation of market value is called a distress, it is simply "a word of gold", no, it is more than "a word of billions of gold"!
As a VP of public relations, Xuan Jing's behavior directly engraved the four big words "public relations crisis" on the door of his head, and it was also bold and enlarged.
You say, is this going crazy because you want to be red, or is it really stressful and crazy?
Many netizens speculated that this may be a ploy to take advantage of the controversy, but obviously, this move was a little too crooked, and he directly pitted himself.
No, even with Baidu's image, it also "fell into the pit".
Then, our Mr. Xuan sent an emergency public relations to the circle of friends late at night, saying that it was a personal act and had nothing to do with the company, and promised to reform himself. Hey, although this apology letter seems quite sincere, why does it feel like something is missing?
That's right, it's time! This prime time for crisis public relations, once missed, the effect can be greatly reduced.
In the comment area of netizens, there was a heated discussion, some people sympathized, felt that the workplace was under great pressure, long live understanding; Some people bluntly said that the apology was insincere, and it was more like being forced to open for business.
To tell the truth, this incident is not only the collapse of personal image, but also a deep reflection on workplace culture.
We shout "work-life balance" every day, but looking at this overtime culture and looking at these "persecuted" employees, we can't help but ask, is this really the life we want?
Baidu, as an Internet giant, should also think about how to take care of its "family" while developing rapidly?
Digging deeper, the internal management loopholes behind this "paper mangate" are also blinding.
This "divine assist" from insiders is simply saying: "Look, we have a lot of problems here!" "It's not just a dissatisfaction with the way it's managed, it's a silent protest.
So, whether it's a big guy or a small soldier, you have to think twice before you talk and do things, after all, these days, who doesn't have a mobile phone?
But then again, every crisis hides the seeds of a turnaround. For Baidu, this may be a good opportunity to learn from the pain and change its mind.
Strengthen internal management, reshape corporate culture, and make "people-oriented" not just a slogan, but a real action. In this way, you can win back the trust of users and give yourself a fresh start.
In the workplace, the conflict between personal values and professional behavior is sometimes like walking a tightrope, and if you are not careful, you will lose balance. A quiet apology may be mixed with helplessness, or even a compromise under workplace pressure.
This incident also reminds us that no matter how high or low the position is, maintaining the original intention and adhering to the correct values is the key to long-distance running in the workplace.
This "paper man" incident is like a mirror, reflecting all kinds of problems in the workplace, and also reflecting the multifaceted nature of human nature.
Baidu, the former search giant, can take this opportunity to be reborn, we will wait and see.
And for each of us in the workplace, this is not a wake-up call, let us on the road to success, do not forget the original intention, we have to always.
What do you think?