华为Temple 70 Ultra抢购热潮
At the beginning of 2024, Huawei launched its flagship phone, the Pura 70 series, and its top-of-the-line version, the Pura 70 Ultra, set off a frenzy of grabbing as soon as it was released. This mobile phone combines Huawei's innovations in mobile phone imaging, chips, screens and other fields over the years, and is regarded as a comprehensive pinnacle in the history of Huawei's mobile phones.
On the day of the launch, the stock of the Pura 70 Ultra in major online and offline channels across the country was sold out within a few hours. In order to snap up this mobile phone, many consumers did not hesitate to queue up all night at the door of the business, and there was even a chaos of scalpers raising prices and reselling. For a while, the Pura 70 Ultra became a treasure hunt for mobile phone enthusiasts, and it also became a hot topic on major forums and social media.
This rush to buy is not unfounded. As the top-of-the-line flagship of Huawei's phones, the Pura 70 Ultra performs exemplary in all aspects. It uses Huawei's self-developed Kirin 9000Plus chip, which ranks among the top in the industry in terms of single-core performance and multi-core performance. Its 6.9-inch curved surround screen has the industry's highest 2K+ resolution and 100% DCI-P3 color reproduction. In a quad-camera array on the rear, the main camera has up to 108 million pixels, and Leica-certified lenses deliver outstanding image quality.
In addition to its outstanding hardware, the Pura 70 Ultra also excels in terms of software and system optimization. It is equipped with the new EMUI 14 system based on Android 14, which not only has outstanding smoothness and aeronautic performance, but also makes the user experience a higher level due to system-level anti-mistouch and multi-screen collaboration.
The Pura 70 Ultra embodies Huawei's top technological achievements in the field of mobile phones over the years, and is considered to be the highest level of mobile phone technology development. This top-notch product power, coupled with the high popularity of Huawei phones in China, makes it not surprising that the Pura 70 Ultra was sold out as soon as it went on sale.
Low-end positioning of Honor phones
In the face of the rush to buy the Pura 70 Ultra, many consumers were disappointed because of the failure to buy it. They quickly discovered a good alternative – the Honor phone.
Honor mobile phones were originally a sub-brand of Huawei, mainly positioned in the low-end market. In 2020, the Honor brand was spun off and sold by Huawei, becoming an independent mobile phone manufacturer. However, due to the relationship between technology and supply chain, Honor mobile phones still maintain a high level of product strength.
Compared with Huawei phones, the biggest advantage of Honor phones is the cost performance. Although their hardware configuration and performance cannot be compared with Huawei's flagship phones, compared to other phones in the same price range, Honor phones perform well in terms of processor, memory, camera, etc.
Take the Honor 70 Pro as an example, although this phone is only a mid-range model, it is equipped with Honor's self-developed Kirin 9000 chip, and the single-core performance is comparable to that of the flagship phone of the year; The main camera in the rear triple camera has a whopping 64 million pixels, and the image quality has also been recognized by the industry.
Honor phones are not lagging behind in terms of system optimization and feature innovation. They are equipped with the new Android-based Magic UI 7.0 system, which not only has excellent smoothness and flight performance, but also brings users a new experience with system-level intelligent functions such as AI virtual human assistant and gamepad mapping.
Although Honor mobile phones are positioned in the low-end market, they should not be underestimated in terms of hardware, software, and overall product strength, and cost performance is their biggest selling point. For those consumers who are looking for cost-effective and moderate use, Honor phones are undoubtedly a good choice.
Excellent user experience of HONOR mobile phones
Many consumers who originally wanted to buy the Pura 70 Ultra but couldn't get their hands on it finally chose the Honor phone and were surprised and satisfied with its excellent user experience.
The Honor phone's performance in imaging has been widely praised. Take the Honor 70 Pro as an example, its 64 million main camera is not only high in pixels, but the Leica-certified lens also ensures the quality of the photo, whether it is a portrait, a landscape, or a night scene, the photos taken are rich in detail and have high color reproduction.
The screen experience of the Honor phone is also impressive. The Honor 70 Pro uses a 6.78-inch curved surround screen with a resolution of up to 2K+ and a 100% DCI-P3 color gamut coverage, making the visual experience when watching videos and games excellent.
Honor mobile phones also have outstanding performance in flight. Take the Honor 70 Pro as an example, its large 5000mAh battery, coupled with system-level intelligent aviation optimization, can easily be used all day even with high-intensity use.
Honor mobile phones also have a lot of black technology highlights in the system experience. For example, the AI virtual human assistant can have a natural conversation with the user through voice or text; Gamepad mapping can turn your phone into a handheld, giving users an immersive gaming experience and more.
Although Honor phones are positioned in the low-to-mid-range, they have excellent performance in many aspects such as image, screen, airline, and system experience, which is enough to meet the daily use needs of most users. This also made many consumers who originally wanted to buy the Pura 70 Ultra but couldn't grab it, and found an unexpected surprise on the Honor phone.
An unexpected alternative option
For those consumers who originally wanted to buy the Pura 70 Ultra but failed to buy it, the Honor phone has undoubtedly become an unexpected but good alternative.
On the one hand, although Honor mobile phones are inferior to Huawei's flagship phones in terms of hardware configuration, their overall product power and cost performance are very good, which is enough to meet the daily use needs of most users.
On the other hand, Honor mobile phones have excellent performance in many aspects such as image, screen, aviation and system experience, allowing users to get an unexpected and surprising experience during use.
Honor phones tend to be only about half the price of Huawei's flagship phones, and they are undoubtedly a more value-for-money choice for those consumers who are looking for high cost performance and moderate use.
When the Pura 70 Ultra was sold out, many consumers who originally wanted to buy it but failed to buy it finally turned their attention to Honor phones. They found that while the Honor phones fell short in some respects compared to their long-cherished Pura 70 Ultra, they were surprisingly good overall performers, meeting the demands of everyday use and offering better value for money.
This unexpected surprise experience has also made many consumers realize that even low-end products can become an acceptable choice as long as they are cost-effective and have a good user experience. This undoubtedly conveys a positive consumer philosophy: high-end flagship products should not be overly pursued, as long as the product meets its needs and is worth the money, it is a good product to buy.
The Huawei Pura 70 Ultra was sold out like crazy as soon as it went on sale, reflecting the consumer desire for this all-in-one piece. However, as a low-end product line of Huawei's former sub-brand, Honor mobile phones have become an unexpected alternative choice for some Pura 70 Ultra consumers who originally wanted to buy but failed to buy the Pura 70 Ultra with excellent cost performance and user experience. This unexpected surprise experience also makes people realize that as long as the low-end products are worth the money, they are also worthy of being favored by consumers.