Xuan Jing's remarks on the short video platform were like a bomb exploded on Baidu, which attracted widespread attention and heated discussions from all walks of life. The impact of this incident was too great, and finally forced Baidu's boss Robin Li to make a statement. On May 9, Robin Li held a highly excited communication meeting among employees, commented on the Xuan Jing incident, and affectionately affirmed the hard work of every employee at Baidu.
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Xuan Jing's remarks undoubtedly had an extremely bad impact on Baidu. As a vice president of public relations, she was unaware of the social impact of her words and freely expressed her personal opinions on online platforms, which seriously affected Baidu's overall image and future development.
Her remarks were clearly discriminatory, arousing strong dissatisfaction among netizens, causing public opinion to tilt in a negative direction overnight. What's more, Baidu's share price plummeted by nearly 6 billion yuan after the incident, causing extremely significant economic losses to the company and shareholders.
As the CEO and largest shareholder of Baidu, the occurrence of this incident undoubtedly had a great impact on Robin Li. This is a crisis that has been questioned by public opinion since the establishment of Baidu, and the company's core values and development direction are facing a severe test. For a long time, Robin Li remained silent in front of the public and rarely offered personal opinions. But this time the influence was too great, and he had to stand up and express his position.
On May 9, Robin Li said emotionally to some core employees that only you really represent Baidu, and you are the truest image of Baidu. This incident clearly shows that as a technology giant, Baidu's core value orientation is entirely derived from the results of long-term joint efforts of the company's internal members.
The remarks of a public relations department represent the brand that every employee of the entire company has worked hard to build day and night over the years. Robin Li's speech clearly showed his important judgment on the future development direction of the company - to really care about the hard work and soul of every employee.
Moreover, if analyzed from the perspective of career development, Xuan Jing, a public relations leader, should take a responsible attitude to solve the impact of this incident, rather than stabbing the company again. As a company as big as Baidu, it is not in line with business ethics to let the head of a public relations department speak on behalf of the company. Especially at a time when the trend of public opinion has reversed, as the first person responsible for protecting the corporate image, Xuan Jing should be low-key rather than cause more controversy.
In short, Robin Li's statement this time clearly affirmed every employee of Baidu who has worked silently in various positions. His style of listening carefully to the opinions of his subordinates has also won the recognition of internal personnel. Only by gathering internal strength can Baidu tide over the difficulties and rebuild its brand reputation. In the future, the company will also need to pay attention to internal management to avoid the overall image of individual departments being affected by language errors. I wish Baidu a chance to take off again!
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