With the rapid development of the education industry in the mainland, the higher vocational single-recruitment education and training market is gradually maturing, but at the same time, it is also facing the fading of the demographic dividend, the adjustment of policies, the saturation of the market, and the slowdown in the development of the industry, all of which have brought many difficulties to the education and training institutions. So, how to turn the tide against the wind, grasp the trend of market changes, and achieve sustainable development has become an urgent problem to be solved.
Single-trick question bank
First, the development trend of higher vocational single recruitment
1. Scale expansion: According to reports, the number of students enrolled in higher vocational single recruitment has been rising, from 100 in 2008 to nearly 300,000 in 2023, and then to 31.8w in 2024, reflecting the increasing attractiveness of higher vocational education. In fact, since 2019, the number of applicants has exceeded the number of admissions, and the real training has started in 2022, and the acceptance rate has gradually decreased.
2. Policy support:
- Increase in the number of colleges and universities: In 2024, the number of colleges and universities in Hebei Province that implement single recruitment for higher vocational schools will increase to 75, an increase from the previous period.
- Separate enrollment plans: Separate enrollment plans for regular high school graduates and secondary vocational graduates to better meet the needs of different groups of candidates.
- Reform of test content: Implement the evaluation method of "cultural quality + vocational skills", and ordinary high school graduates will no longer use the conversion of high school academic proficiency test scores, and pay more attention to the candidates' vocational skills and practical operation ability.
Improvement of social recognition: The data points out that the social recognition of vocational education is improving, which provides a good external environment for the development of the higher vocational single-recruitment market.
Higher vocational single recruitment
Second, the difficulties faced by the market
1. Market saturation and involution: With the continuous expansion of the single-recruitment market for higher vocational schools, the competition is becoming increasingly fierce, resulting in saturation in some markets, the continuous growth of offline institutions, the fixed number of students, and the serious phenomenon of involution.
2. Homogeneous competition: The courses and services of many education and training institutions tend to be homogeneous, lacking characteristics and innovation. Some education and training institutions are going farther and farther on the road of rushing for students, fighting price wars, pursuing economic benefits too much, and ignoring the quality of education, resulting in damage to the overall reputation of the industry.
3. Backward marketing methods: Some education and training institutions still rely on traditional marketing methods and will not use emerging social media and digital marketing tools to do online recruitment.
4. Uneven resource allocation: High-quality educational resources are mainly concentrated in first-tier cities and developed areas, while educational resources in small and medium-sized cities and rural areas are relatively scarce, and educational equity cannot be realized.
Online question bank
In the increasingly fierce competition in the higher vocational single-recruitment education and training market, if you want to make your education and training institutions stand out, you need some innovative and ingenious educational methods. Online question banks may seem simple, but they can make a huge impact. How do you make it a great way to recruit students? Next, I'll share some practical strategies.
I. Teaching methods on online teaching platforms
Recorded course resources: Mainly recorded and broadcast courses, breaking the restrictions of time and region, so as to facilitate students to learn at any time and consolidate the learning effect.
II. Online Question Bank Resources
1. The content of the question bank: ensure that the content of the question bank matches the latest syllabus of the higher vocational single-recruitment examination, covering all relevant subjects and skill tests.
2. Diversification of the content of the question bank: ensure that the question bank covers all the test subjects and knowledge points of the single recruitment of higher vocational education, including past past questions, mock questions, random exercises, etc.
3. Intelligent practice system: Recommend personalized practice questions according to students' answers, automatically adjust the difficulty of the questions and recommend corresponding learning resources, so as to provide a personalized learning experience.
4. Memory enhancement: The question bank should support a variety of functions such as wrong question sets, My Collections, etc., to help students check and fill in the gaps and quickly memorize knowledge points.
5. User experience: The design is simple and easy-to-use interface, providing clear topic analysis and feedback to help students understand mistakes and improve.
III. Question bank marketing tools
1. Marketing posters
- Poster design: There are optional poster templates in the question bank to use, or they can be customized and uploaded, adding the QR code of the institution, contact information, etc., the poster is concise and clear.
- Multi-channel distribution: Display posters on social media, school bulletin boards, community centers, etc., to expand the outreach.
2. Enrollment form
- Simplify the filling process: Design a simple and easy-to-use enrollment form, reduce the number of fields to fill in, and improve the filling rate.
- Collect key information: Collect key information about students, such as name, contact information, etc., through the form, so that the marketing team can follow up.
In the face of the challenges of the single-recruitment market of higher vocational education in Hebei Province, education and training institutions need to continue to innovate and adapt to market changes, and achieve a turnaround through differentiated competition, innovative marketing, improving teaching quality, and strengthening student management. At the same time, keeping up with policy trends, making use of technological advantages, and building a combination of online and offline teaching models will provide a solid foundation for the long-term development of education and training institutions.