Good water produces good shrimp, and Jishui is picturesque. On the evening of May 8th, the 2024 Dameiji Water • Clear Water Lobster Tasting Conference with the theme of "Clear Water Lobster Fragrant Wanli" and "Jiangxi Good Things" Jinggangshan's brand Jishui Qingshui lobster red through Wanshou Palace" network-wide integrated communication theme activity was held in the historical and cultural block of Wanshou Palace, an Internet celebrity check-in place in Nanchang City.
This event was hosted by the Jishui County Party Committee and County Government, undertaken by the Jishui County Agriculture and Rural Bureau, the Propaganda Department of the Jishui County Party Committee, and the Jishui County Culture, Radio and Tourism Bureau, and planned and implemented by the Jiangxi Radio and Television Public Agricultural Channel.
The total number of people disseminated by all media reached nearly 10 million
Through the live broadcast of 5 live broadcasts, Jin Video APP, Jiangxi Satellite TV Live Broadcast Account, Urban Live Live Broadcast Account, Video Account (Daohuaxiangli), Douyin (Five Color Media), and Weibo (Jiangxi Five Sets of Five Brothers Help Group), the total dissemination of all media reached nearly 10 million people.
This different press conference not only ignited the Wanshou Palace, but also received praise from netizens. The audience in the live broadcast room said: I must check in, praise the king of shrimp, and so on.
People's Daily, Xinhua News Agency, CCTV, People's Daily Online, Xinhuanet, Chinanews.com, China Daily, China Youth Daily, Farmer's Daily, China.com, Greater Bay Area Times, Hong Kong Commercial Daily, China Times, China Business Daily, Qiushi Well-off Magazine, China County Economic News, Consumer Daily, Jiangxi Daily, Jiangxi Radio and Television Station, Jinggangshan Daily, Jiangxi Agricultural Magazine, Dajiang.com and other media participated in the report.
Jishui County has the reputation of "the hometown of Chinese clear water lobster". Jishui Qingshui lobster has eight characteristics, such as "large, bright shell, uniform body, small pincers, clean gills, white belly, cream yellow, and meat Q bomb", the meat is fresh and tender, and the "Jinggang pomelo shrimp" and "Luotian garlic shrimp" made of Jishui lobster have won the gold medal of the 2019 Shanghai National Rural Food Competition. At the press conference, Duan Enxiong, deputy secretary of the Jishui County Party Committee and county magistrate, focused on the promotion of the clear water shrimp and crab industry in Jishui County and the "Damei Jishui Clear Water Lobster Tasting Activity".
Duan Enxiong introduced the overall situation of Jishui to the audience with "four colors" such as "the 'red' of Jishui, which is red and vivid, the 'green' of Jishui, which is green and beautiful, the 'ancient' of Jishui, which is thick and heavy, and the 'gold' of Jishui, which is bright". In recent years, in accordance with the requirements of the Provincial Party Committee, the Provincial Government and the Municipal Party Committee and Municipal Government on the high-quality development of the modern agricultural industry, Jishui County has taken the creation of a national agricultural modernization demonstration zone as the starting point, and in accordance with the work idea of "1,000 mu pilot, 10,000 mu demonstration, and 100,000 scale", and guided by the Party Committee of the rice and fishery industry area, it has vigorously developed the clear water shrimp and crab industry with rice and shrimp co-cropping and rice crab wheel as the main model. Up to now, Jishui County has developed a total of 48,000 acres of clear water shrimp and crab industry, including 46,000 acres of rice and shrimp, and won the title of "rice and fishery comprehensive planting and breeding demonstration county" and "hometown of China's clear water lobster" in the whole county of the province, and authorized the use of "Jinggangshan" brand of clear water lobster with an annual output of 60 million tons and 500,000 catties of crabs, achieving a total output value of more than 600 million yuan.
At the event site, Xu Wenqi, a third-level researcher of the Fishery and Fishery Administration Bureau of the Jiangxi Provincial Department of Agriculture and Rural Affairs, introduced the development of the crayfish industry in the province. In recent years, our province has achieved remarkable results in linking agriculture with agriculture, establishing more than 1,500 large planting and breeding households of more than 100 acres, more than 200 demonstration bases of 1,000 acres, and 12 demonstration areas of 10,000 mu, and gradually forming three major rice and shrimp comprehensive planting and breeding industry economic zones based on Poyang Lake District, Jitai Basin and Gannan Area.
There are good things in Jiangxi, let's recommend them. At the press conference, the scene was connected with the Jishui 10,000 Mu Rice and Fishery Industrial Park, and Professor Jin Hui of Huazhong Agricultural University, who moved his family to Jishui and raised lobsters in Jishui for five or six years, and the shrimp farmers who were busy preparing the lobster banquet at the base, celebrated the harvest, talked about the harvest, and shared the joy of the harvest. Short video bloggers such as Duoduo Feed, Times, Mao Daring, Han Bidi and other bloggers with millions of fans, as well as Chen Dan, the promotion officer of Dameijishui, came to the event to promote Dameijishui and Qingshui Lobster.
In the sitcom "When "Yang Wanli" Meets Qingshui Crayfish", Yang Wanli, a great poet of the Southern Song Dynasty more than 800 years ago, also traveled back and forth, calling for the Qingshui lobster in his hometown, interacting with farmers, and pushing the promotion activities to a climax.
In the joy and applause, Long Fengsheng, deputy general manager of Jiangxi Radio and Television Media Group, Secretary of the Party Committee and Chairman of China Radio and Television Jiangxi Network Co., Ltd., Huang Tuqiang, director of the Market and Foreign Affairs Division of Jiangxi Provincial Department of Agriculture and Rural Affairs, Duan Enxiong, deputy secretary of the Jishui County Party Committee and county magistrate, Jiang Ying, member of the Standing Committee of the Jishui County Party Committee and Propaganda Department, Zhou Xiaojun, deputy county magistrate of Jishui County People's Government, Liu Xianghui, director of the Program Production Management Center of Jiangxi Radio and Television Station, and other guests opened the "Thousands of Miles Meeting, Palm Lantern Ceremony" and lit up the bamboo lantern with the theme of clear water lobster.
See intangible cultural heritage works and taste special food.
In addition to the display of intangible cultural heritage products such as bamboo weaving and bamboo lanterns, 16 "Jinggangshan" regional public brand authorized enterprises of agricultural products also brought their popular products. During the event, song and dance performances such as "Jishui Meeting", "Please Come to Jishui to Eat Lobster", "I Struggle, I Am Happy" were interspersed, which fully demonstrated the mountains and rivers of Jishui, the long history and culture and the high-quality development of the industry.
This time, Jishui lobster broke through the geographical restrictions, walked out of Jishui, and used Nanchang, the provincial capital, as a medium, so that people across the country and even the world saw the new attitude and new world of Jishui lobster.
It is understood that the "2024 Jishui Yang Wanli Poetry Cultural and Ecological Tourism Season 'Damei Jishui Qingshui Lobster Tasting' will be held in Jishui from May 10th to 12th", including the opening ceremony, the launching ceremony, the "Cooking Lobster Tasting, Poetry" activity, lobster beer tasting, king shrimp post-shrimp competition, closing ceremony 6 activities, covering the main elements such as eating, living, traveling, shopping, and entertainment, including food activities such as tasting lobster, singing and dancing performances of intangible cultural heritage, and "Jinggangshan" agricultural product exhibition and sales activities. Visitors can not only enjoy the comfort brought by lobster, beer and concerts, but also feel the unique Luling poetry culture of Jishui!