"The spring is bright, the flowers are red and the grass is green, but it teaches people to know when they encounter cold and warm." This old saying expresses the philosophy of the hot and cold world.
As a popular star in the entertainment industry, Zhou Dongyu won the throne of the actress in one fell swoop, and his achievements are extraordinary.
But recently, when she participated in brand activities abroad, she angered a rich woman with high esteem because of her arrogance and contempt.
This gaffe not only made her favorability plummet in the eyes of the public, but also made people have to reflect on what is the status of stars in the era dominated by capital?
Follow me to find out.
At the beginning of March 2024, Louis Vuitton (LV), a high-profile international fashion brand, held a huge fashion show overseas. As a well-known spokesperson for this brand, Zhou Dongyu was naturally invited to attend.
In order to increase exposure, Zhou Dongyu not only appeared in various activities many times that day, but also had an intimate conversation with the chief designer of LV, with an extremely warm and friendly attitude.
However, when interacting with VIP customers, Zhou Dongyu's performance was completely out of order. She not only put on a high-minded stinky face to ordinary customers, but also had a blunt attitude towards many wealthy people with different identities.
Among them is a post-00s rich woman "Xia Xia" who has a very high consumption level in LV.
Xia Xia, a rich woman who was ignored by Zhou Dongyu, is already a loyal customer of top luxury brands such as LV and Hermes despite her young age.
It is reported that she spends a staggering 7-figure amount on these brands every year! Even the president of LV has to meet her in person every year when he goes to China, which shows how heavy her weight is within LV.
For such an arrogant and unreasonable behavior, Xia Xia certainly couldn't sit idly by.
Afterwards, she immediately lashed out at Zhou Dongyu on social media, accusing her of "extremely poor service attitude" and "bad work attitude", etc., and even bluntly said that if you don't want to deal with it reasonably, please ask Zhou Dongyu to "don't do the spokesperson".
It seems that this time, Zhou Dongyu completely angered people who shouldn't be messed with.
In fact, this is not the first time Zhou Dongyu has shown arrogance in public. Previously, she had forced all staff members to cut the same hairstyle during the film, otherwise they would not be allowed to appear on the set.
Although she was already a powerful movie star at that time, her authoritarian style of acting was quite criticized.
Compared with other peers, it is not difficult to find that Zhou Dongyu really stepped on a big melon this time.
Taking Yang Zi and Yang Yang as examples, although these two are well-known in the circle, they will still grovel whenever they are in important activities, and they will smile and obey the rich businessmen and tycoons.
Even the top celebrities had to lose their original arrogance in front of the rich, and they completely lowered their voices.
It is not difficult for us to imagine that such an arrogant and vexatious character will inevitably arouse the dissatisfaction and disgust of the wealthy class. What's more, in recent years, the business community has grown hugely rich, and the power of capital has far exceeded the influence of the entertainment industry in the past.
In such an environment, celebrities have undoubtedly become "clowns" who are spoiled by capital, and they need to show absolute surrender to their masters from time to time.
From a certain point of view, Xia Xia's criticism of Zhou Dongyu is also a warning to those rising stars who are fluttering and have no one in their eyes, remember to be humble and studious, cautious in words and deeds, and never forget their identity.
Otherwise, even if it is a smash hit and attracted the attention of thousands of people, it may eventually be ruined and return to dust.
As for how Zhou Dongyu should resolve this embarrassing situation next? I think her PR team is also struggling at the moment.
After all, once you anger a rich woman with extraordinary strength like Xia Xia, I am afraid that even a brand like LV will lose patience and tear up the endorsement contract with her.
By that time, Zhou Dongyu will have completely lost this source of income, and his reputation will be greatly reduced.
Therefore, she must think twice and remember that she can never be as blindly offended as she did this time.
Once upon a time, celebrities were praised as "admired by all and with unlimited scenery".
But today, their fate is dominated and manipulated by capital, and they have become pitiful worms who are "oppressed by money and blinded by fame and fortune".
Zhou Dongyu's gaffe is the best portrayal of this sad reality.
We should not take this as an example, but reflect on it: in an era of ephemeral change, everyone should be careful to cherish their hard-won achievements, treat the world with a normal heart, and never be arrogant and conceited.
Only in this way can we always keep our hearts and have spare strength.