Preface
In the world of advertising and marketing, creativity and scale often become the focus of public attention. Recently, Coconut Tree Group Co., Ltd. was fined 400,000 yuan by the Longhua Branch of Haikou Market Supervision Administration for using advertising slogans such as "rubbing milk with coconut" and "South Pacific beauties rarely 'airport'" in advertising, which was suspected of violating public order and good customs. This incident has not only attracted widespread attention from all walks of life, but also triggered a deep reflection on the boundary between commercial marketing and public order and good customs.
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What happened
It is understood that the Coconut Tree Group, which has been fined almost every year, has recently had another accident. According to reports, recently, the Coconut Tree Group violated the Advertising Law by using pornographic words to advertise, and was fined 400,000 yuan by the Haikou Supervision Bureau. Entering the official website of the Coconut Tree Group, it can be seen that the Coconut Tree Group uses the pictures of personnel of state agencies to guide consumption, and contains many vulgar sentences, including using coconut to rub milk, South Pacific beauty has an airport, etc. I have to say that the Coconut Tree Group is also quite cultured, and these vulgar words have made them change their expression.
The coconut tree was fined several times
It is understood that the coconut tree has been fined many times for pornography. The last big-breasted beauty pattern is still vivid, and it shouldn't have been long since then. A new way has been designed, is this a new type of marketing? Founded in 1986, Coconut Tree Group has gone from a low point to a few years ago. But in recent years, it has gradually declined, but the coconut tree group has stood for so many years, and it must have a lot of strength. No, in recent years, relying on the routines of pornography, rubbing edges, and vulgarity, every time because of fines, the popularity of the Coconut Tree Group has always been there. To be honest, the traffic brought by a fine of hundreds of thousands of hot searches is really likely to be larger than the traffic of millions of advertisements, and it is much larger.
As soon as this matter was issued, it quickly attracted heated discussions among the majority of netizens
Some netizens discussed why the Coconut Tree Group has been fined for this reason, and has always insisted on doing so, is there something wrong with the group? Other netizens commented, you don't understand this, paying a fine like this is equivalent to paying a cheap advertising fee, and the last hot search traffic is all over the country, no matter how you calculate it, it is earned
The coconut tree has been punished and has not changed, and has always adhered to its corporate aesthetics
It's equivalent to paying advertising fees in disguise, and it's the kind that the whole country knows, how cost-effective
Some netizens wondered why the penalty was so small every time, whether it was the report call made by the coconut tree himself
It is suspected that the report calls were made by Coconut Tree himself
Some netizens said that it was long overdue to punish the coconut tree, this group has always been taking this route, from the beginning of "drinking from small to big" to make money, and gradually becoming outrageous, intentionally or unintentionally is this kind of advertising word
should have been punished a long time ago, and the ambiguous phrase "drinking from childhood to adulthood" has not been taken off the shelves and tasted the sweetness.
Some netizens speculated about the psychology of Coconut Tree Group after being fined 400,000 yuan, and it is estimated that they all smiled and sent the money over, which is simply nothing to happen for a big brand for decades
40w advertising fee, coconut tree smiled and paid the fine
There are also outrageous netizens who said that they like the advertisements of the Coconut Tree Group very much, especially the big-breasted beauties before, and they really love it. The beauty advertisements of Coconut Tree Group are very in line with their own aesthetics, which is stronger than many enterprises
Is this still rubbing? There are a lot of rubbing edges on the Internet. I really like the aesthetics of coconut trees, isn't it stronger than those white and thin?
Some netizens also helped Coconut Tree respond to the result of the fine, saying that the fine is not a big deal for you, but you must post it on the Internet, so that everyone knows that my Coconut Tree Group has been fined for pornography again, this is a new type of marketing routine
Coconut Tree Group: Fines can be paid, but the results of the penalties must be published online
Editor's opinion
I think there must be a reason why Coconut Tree Group has repeatedly failed to change. No one wants to pay a fine, but the Coconut Tree Group has made the same mistake many times. Should the relevant departments deal with it seriously, really like what netizens said, these hundreds of thousands really can't buy a hot search. I feel that the Coconut Tree Group is intentional, and the company that is not going to do well is rejuvenated because of the repeated involvement in pornography and then paying fines, and perhaps this fine has also led to the vulgar profits of the Coconut Tree Group. It shows that the strength is too small, and a fine of several million should be made, otherwise a new method of rubbing the edge will be developed next time.
What are your thoughts on this? Do you think Coconut Tree Group will be relented by this fine? Welcome to leave a message in the comment area to discuss