Contemporary young people especially believe in luck.
They are keen to chase everything related to "good luck", whether it is the zodiac, constellation, or even the all-round analysis of the MBTI, they can be said to be the truth, forwarding koi fish on the Internet, kneeling in the temple to scratch lottery tickets, ordering a cup of Hey Tea or Luckin at important moments, and pasting "good luck" stickers on mobile phone cases have also become more and more common sights.
Young people are so fond of receiving good luck because they are looking for a sense of certainty and control in a high-pressure, fast-paced life. In fact, they also know that all this is "metaphysics", but they know better that it is more important to think of a better goal under positive expectations.
If you recognize this psychological need of young people, you can gain their affirmation. For example, the most popular national-level MMO mobile game "Against the Cold" makes a lot of money by virtue of mastering the spiritual world of young people.
The mobile game "Against the Cold" is the most popular MMO among young people, and there is no one. For example, the "KFC Linkage Against the Cold" that exploded on the Internet not long ago fully demonstrated its unique popularity among young people.
The reason why this game can be so popular among young people is that in addition to the fact that the main game itself is very much in line with the needs of young people, it is also closely related to the fact that it is particularly clear about the spiritual needs of young people and provides them with a reasonable release channel.
Not long after the mobile game "Against the Cold" was launched, it had put on the shelves a small skirt inspired by koi at a two-fold price "Jinwei Qianqian", which was integrated with stunning American colors and fused with koi red and good luck gold for only 28 yuan, so that young people who like to pick up good luck can't control it at all, and they have donated generously.
During the Spring Festival, the mobile game "Against the Cold" launched a fashion "Bailu is appropriate" with the theme of the God of Wealth, who can turn a blind eye to the God of Wealth? After the launch of this fashion, it was immediately snapped up by players, and even became a "work clothes" during the Spring Festival, which directly doubled the good luck value of the rivers and lakes of "Against the Cold".
And in this early summer, the mobile game "Against the Cold" has launched a new fashion "Listening to Fireflies", which uses the "concentration" of good luck that is higher than that of koi carp to "catch good luck" fetish wind chimes, and the beautiful meaning of good luck and wishes is directly off the table.
As a summer dress, the "Lingyingyu" fashion adopts an elegant and fresh white and green color scheme, as if dyeing the green of the summer forest into the robe, and a delicate and small wind chime ornament is hung on the waist of the fashion to gently convey lucky wishes.
In addition to the beautiful meaning, the design details of the fashion are also quite exquisite. The delicate silver texture on the fabric seems to capture the moonlight sprinkled on the riverside, shimmering faintly; Layers of scattered wide sleeves flutter and dance lightly, like a breeze slowly blowing across the gentle river. Wearing this fresh and cute wind chime-themed costume with its own luck, players can be in the middle of a quiet and beautiful summer night.
What's even more unbearable is the price of this outfit. "Listening to Fireflies" is only 68 yuan, and you can also unlock accessory hats when you buy fashion. Moreover, the fashion supports half-price coupons and jade vouchers, which can be purchased for only 34 yuan after using half-price coupons, and if you use vouchers to stack, you can pocket this set of "good luck clothes" for as little as 3 yuan.
How can young people resist such a beautifully designed, beautiful and surprising fashion look? As soon as the "Listening to Fireflies" fashion was announced, it was frantically affirmed by players, and many players said: I must enter this set! Obviously, the mobile game "Against the Cold" is going to make money again.
So what do you think about the fact that the mobile game "Against the Cold" grasps the spiritual world of young people and sells "good luck" fashion?