According to the big data of the Mafengwo tourism website "May Day", among the most popular "niche" cities during the "May Day" holiday in 2024, Yibin ranks 15th in the country with remarkable achievements, and behind this, Xuzhou District, as the main urban area of Yibin City, has received more than 400,000 tourists at scenic spots such as Yinyue Street of the Yangtze River, Autumn Gala Check-in Place, and Yibin East Building, handing over a dazzling report card and making Xuzhou's contribution to the development of Yibin's cultural and tourism industry.
During the "May Day" holiday, Xuzhou District carefully organized a series of activities of "Yiyi Seeing and Falling in Love with Yibin - Hot and Hot to Play Xuzhou", and the main attractions such as Yinyue Street of the Yangtze River, CCTV Autumn Gala Recording Site, and the East Building were very popular and lively.
During the event, Xuzhou District actively explored special food, beautiful scenery and beautiful products, innovated consumption scenarios, tapped consumption potential, and enhanced the influence and popularity of cultural tourism consumption. The Yangtze River Yinyue Street activities continued, and the "Yangtze River Yinyue Ten Thousand People Carnival" activity swept the audience, coupled with a dazzling array of special foods and interesting games, so that citizens and tourists were immersed in a joyful atmosphere and enjoyed the beauty of the holiday.
The CCTV autumn evening recording site was crowded, and the Yangtze River Youth Song Meeting, Fighting Music and Food Carnival, dynamic dance, and rhythmic music attracted many citizens and tourists to stop and watch the performance and enjoy the holiday time.
In the East Building, the "Yi" I Dance - Street Dance (Jazz Dance) Performance, the "Yi" Poetry Friends - Poetry Arena, the "Yi" Seeing Heartwarming Wedding Show, the On-site Blind Date and other "Flashing Xuzhou Tide" series of activities have attracted many citizens and tourists to watch and participate.
"Three free surprises" is a weapon to attract fans, and tourists can enjoy free wine, free noodles, free charging of new energy vehicles and other pet benefits, so that tourists feel full of sincerity.
Chen Ronghua, a tourist from Leshan, is visiting Yibin for the first time, and she said: "This 'May Day' holiday brought my family to take a walk and have a look. Take a look at the night view of the Yangtze River tonight, it is indeed very beautiful, and it has the feeling of a metropolis. Her family, Wang Xiaoyao, was also very satisfied with the trip to Yibin: "We didn't know there was an event here. It was only after the scene came that I learned that there were two concert activities. The popularity is very hot, it is shocking, and the scene looks very beautiful. ”
"Through careful planning and organization, as well as all-round security and high-quality services, from May 1st to May 5th, Yibin Cultural Tourism has scored a lot." Hu Yanxi, chief planner of the District Culture, Broadcasting and Tourism Bureau, said: "We have successively provided a variety of tourism programs for more than 400,000 tourists in Yinyue Street of the Yangtze River, the recording site of the CCTV Autumn Gala and the East Building of Yibin. Through the development of this activity, the overall image of Yibin Cultural Tourism and Xuzhou Cultural Tourism has been effectively enhanced. ”
During the "May Day" holiday, Xuzhou's cultural tourism achieved outstanding results. Five A-level scenic spots, including Caishan and World Zhanghai, received a total of 53,886 tourists, a year-on-year increase of 24.3%; the ticket revenue was 327,380 yuan, a year-on-year increase of 20.9%; Scenic spots such as Yinyue Street on the Yangtze River, check-in places for the autumn evening, and Yibin East Building received 436,500 tourists. A total of 88 cultural and tourism activities were held in the district, and 2.5575 million yuan of consumption vouchers were issued online and offline, and the cumulative consumption of activities and consumption vouchers reached more than 40 million yuan.
Hu Yanxi said: "As the main urban area, we will plan more fan activities during the Mid-Autumn Festival, National Day and Spring Festival in the future, so as to create a cultural tourism boutique of the Xuzhou brand, so that tourists from all over the world can learn more about Xuzhou and like Xuzhou." ”