The fragrance is fluttering, and it explodes overnight,
On May 6, the stock rose by the limit, and continued to rise by 5% on May 7.
In two days, the market value skyrocketed by 1 billion!
In recent days, more than 10 million netizens have poured into its live broadcast room.
Sales skyrocketed 400 times!
The same product has been out of stock, and major flagship stores are busy replenishing stocks.
Behind it all,
It is the anger of netizens against Japan's nuclear discharge and the affirmation of patriotic behavior.
01
August 24, 2013
Ignoring international condemnation, Japan brazenly discharged nuclear weapons into the sea.
At that time, Tsinghua University made calculations:
In 240 days, the nuclear sewage is about to arrive in China.
From the point of view of the path,
Be the first to arrive in Zhejiang on April 20, 2024,
On April 25, he arrived in Shanghai.
After that, it will go all the way north and spread to Shandong, Liaoning and other provinces.
That is, it may have arrived now.
We are angry, but we can't do anything about it,
Full of anger, like a fish in the throat.
At this time, a Chinese company stood up,
In Japan, it is hard to be rigid in Japan.
During the May Day holiday, a netizen traveled to Japan,
Found "Xiang Piaopiao" in a local supermarket,
The following text is printed on it in both Chinese and Japanese:
The ocean is not Japan's sewer
Ask Japanese politicians to drink the nuclear sewage
0.1% of the land pollutes 70% of the oceans
You can do without Japan, but you can't do without the ocean......
The topic was instantly searched, attracting applause from countless netizens.
On the evening of May 4, the official statement of "Xiang Piaopiao" was officially stated,
Just nine words, the front is hard:
Our staff is great!
In the early morning of May 5, Jiang Jianqi, chairman of Xiangpiaopiao, held up a sign to pick up the employees who returned to Japan late at night.
On the same day, the sales of Xiangpiaopiao's flagship store exceeded 1.363 million.
Public opinion continues to heat up,
After that, Yang Dongyun, president of Xiangpiaopiao, walked into the live broadcast room,
Reward 100,000 yuan to good employees, and donate all the live broadcast income of the night to the environmental protection foundation.
A treasure flagship store also played the slogan of "Buy and get the same cup set for hot search".
"The same cup sleeve", the implication is self-explanatory.
Fragrant fire.
In recent days, the sales volume of the live broadcast room has skyrocketed from 2,500 yuan to 1 million, an increase of up to 400 times.
02
Sure enough, after the explosion of hard Japan,
Xiang Piaopiao was immediately questioned a lot.
Melon summed up, there are three main points:
1. Suspected pose.
Someone suddenly said on the Internet that the first photo of the incident was a "Chinese product store", and the main customers were Chinese or ethnic Chinese in Japan.
2. The clerk suspected of being involved spoke out.
3. Some people said that "Xiang Piaopiao" executives collectively increased their holdings of stocks.
On May 6, Xiang Piaopiao did make an announcement:
President Yang Dongyun, Director and Deputy General Manager Yang Jing, Secretary of the Board of Directors and Chief Financial Officer Zou Yongjian, and former Chief Financial Officer Li Chaonan increased their holdings of the company by a total of 1318171 shares, with a total increase of 18.2682 million.
Fragrant and fluttering, it was the first stock of milk tea in China,
At its peak, it sold more than a billion cups a year,
Later, due to various reasons, tens of millions of losses were lost.
Therefore, some people questioned that Xiang Piaopiao seems to treat "patriotic feelings" as a business and gain traffic for its own products.
Whether it is patriotic marketing or not, time will eventually give the answer.
But there is one thing that many people overlook.
03
As soon as the move of "Xiang Piaopiao" came out, domestic brands were boiling.
Joyoung Soy Milk:
"Support Piaopiao, Ah Dou doesn't drink soy milk today, only milk tea."
Siyuan:
"Piao Piao muffled amplified moves, round support."
Lotus monosodium glutamate, the official announcement posted a poster:
"The staff is good."
"Edifier":
"Some people say that Xiang Piaopiao is consuming patriotic feelings, but Xiaoman feels that if he doesn't consume patriotic feelings, do I want to consume traitorous feelings?"
There are also "Bee Flower", "Yuhua", "Yu Meijing", "Hometown Chicken", ......
Dozens of Chinese companies have united and taken a clear attitude to warn those foreign forces who are trying to smear domestic products and create divisions:
Xiang Piaopiao, not alone in the fight!
To be honest, I saw a sour nose:
It's been a long time since I've seen Chinese companies so united with the outside world!
An ordinary Chinese private enterprise can teach a lesson to the small day, if other Chinese enterprises rise up in groups, it will be a kind of overwhelming force!
So this wave, I'm quite "fragrant"!
Regardless of marketing, or taking advantage of the situation,
There is nothing wrong with this patriotic feeling.
Just by virtue of the president of "Xiang Piaopiao", "domestic products should be good to the Chinese people", it is worthy of our fans.
Melon said
At present, Japan's "right wing" has broken through its defenses and is clamoring for Xiang Piao Piao to roll out of Japan.
Previously, the "Ministry of Foreign Affairs" "public relations budget" of 70 billion yuan was launched again.
Therefore, there are various doubts on major platforms.
Obviously feel a demon wind coming,
Trying to label Xiang Piaopiao as "destroying friends".
70 billion ≈ 20 times the budget for discharging nuclear-contaminated water into the sea,
In other words, the Japanese "right-wing" would rather spend money on public relations than adopt a less harmful nuclear sewage treatment plan.
On this basis, the heavens are angry and resentful, and there is no way to wash them!
If, coupled with the annual targeted "Jingri Training Plan" of 40 billion, this force should not be underestimated.
So, stop questioning "patriotic marketing",
How cruel overseas "infiltration" and "public opinion warfare" are, only experience can be understood.
If you don't consume patriotic feelings, do you consume feelings of selling goods?
If the company doesn't market, does it rely on love to generate electricity?
Finally, I hope that more Chinese enterprises will unite!
Industry serves the country, destroys the family and relieves the difficulty, and benefits Sangzi!
And what we ordinary people can do,
It is to support domestic products and patriotic enterprises,
Let the patriots make money, and let the haters go bankrupt!