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In order to rub traffic business, good Chinese scenic spots have been named "Japanese small characters" nickname

author:China Business Strategy
In order to rub traffic business, good Chinese scenic spots have been named "Japanese small characters" nickname

Text | Huashang Taoluo Xinyuan

At the moment of the epidemic, outbound travel is obviously inappropriate, but if you master the "traffic password" attached to Japan, not only can you be in a foreign country every minute, but also become a million bloggers is not a problem.

Although it is difficult to travel to Japan today, the "little Kamakura wind" has swept the country madly, where is the small Kamakura? It is the birthplace of the Japanese manga Slam Dunk Master and is second only to the famous ancient capitals of Kyoto and Nara.

In social software, wherever there is a sea, a lake, a track or even a traffic sign, it will be given the nickname "Japanese small characters".

In order to rub traffic business, good Chinese scenic spots have been named "Japanese small characters" nickname

This is obviously a consumer trap, so why are people willing to pay for it?

Some people think that in the fast-paced era, people only crave a sense of atmosphere, and as for the place to go, it is no longer important.

A previous piece of news is also very similar to it.

A photographer hung a curtain in the mountain village of Tiananmen Square and other scenic spots, so that the villagers came to take pictures, even if they knew that taking pictures was not the same as going to Tiananmen, but the villagers still wanted to experience the freshness of taking photos with the scenic spots.

And those tourists who are trying to find angles on the rinkai streets and spend half a day to repair the map also understand that they are not in Kamakura, but just want to create a Japanese "sense of atmosphere".

Therefore, there is a suburban "small Kamakura" in the front, a "Kamakura" filter in the back, and even the northwest Chaka Salt Lake is forced to rub a wave of "heat".

In order to rub traffic business, good Chinese scenic spots have been named "Japanese small characters" nickname

Although "Ko-Kamakura" may seem to be a good name, it is not a good thing for these domestic attractions. In the short term, frequent rubbing heat will indeed get a lot of income, but in the long run, after the impression of "imported products" is fixed, it is not so simple to get rid of it.

Just like when many stars debuted, they were burned by titles such as "Xiao Zhang Ziyi" and "Xiao Zhou Xun", but in the future, they were eager to get rid of this category, and it was even more difficult to show a unique personality.

On the other hand, Sanya West Island, known as "Little Kamakura", Shenzhen Fishermen's New Village, Qingdao Wheat Island... These attractions not only have their own names, but also have unique regional beauty, but they lack the right publicity policies to build their popularity, so they are reduced to "appendages".

Although there is nothing wrong with pursuing novelty, beware of becoming a cut leek.

Nowadays, some merchants have mastered the "wealth code", and through overwhelming publicity, artificial "kokakura" has been born one after another, attracting tourists to punch in one after another, and it is overcrowded.

But after arriving, you will find that most of the so-called "Japanese punch cards" in the raiders are hotels, commercial streets, and even deserted suburban farms, and the content is only a simple wooden door face plus Japanese lanterns and sea wave pattern dyeing cloth, at most put a section of abandoned tracks and tram models, or only a small piece of grass, you can call the Japanese "Little Kamakura", "Little Nara", the actual purpose is to attract tourists to spend.

In order to rub traffic business, good Chinese scenic spots have been named "Japanese small characters" nickname

(Note: Difference between the photo of a "Ko-Kamakura" attraction and the actual situation)

What is the point of traveling thousands of miles to take pictures here, spending a sum of money, and willingly being "deceived"?

Instead of that, why not explore the real beauty hidden around us, and why don't merchants explore the unique regional culture of the country?

Using various "exotic styles" to attract the public is a gimmick, laziness, and even more of an inferiority complex.

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