Background of the Summit
In today's era of globalization and digitalization, Chinese brand enterprises going overseas are facing unprecedented opportunities and challenges.
With the rapid growth of China's economy and the deepening of its opening up to the outside world, the influence of Chinese brands in the global market has increased significantly. Many Chinese brands have become important players in the international market, such as Huawei, DJI, Shine, Xiaomi, Anker Innovations and other overseas brands, which have made remarkable achievements in smart homes, wearable devices, communication equipment, fashion shoes and clothing, etc. At the same time, with the development and breakthrough of the new generation of information technology represented by AI, cloud computing and big data, it will also bring more innovation opportunities and transformation momentum to brand enterprises. The development of these technologies is not only reshaping production methods and business models, but also improving the level of personalization and intelligence of products and services, and opening up new growth points for enterprises to go global.
However, Chinese brands also face a series of challenges in the process of going global. How enterprises can seek new growth points through digital transformation, how brands can adapt to localization needs, and how to carry out overseas brand building and promotion all require in-depth insights when enterprises go global.
In view of this, the CBDT 2024 2nd China Overseas Brand Digital Technology Summit initiated by the Technology Enterprise Society has been fully upgraded and will be held in Shenzhen, China on July 12, 2024. With the theme of "Digital Intelligence Empowerment, Brand Sailing", the summit will bring together 220+ DTC brands, including CIOs, CTOs, and international market leaders of overseas enterprises in consumer electronics, smart home, smart wearable, robotics and other industries. In the context of digitalization and globalization, we will discuss how Chinese brands can better carry out their international layout, help enterprises grasp the opportunities of going overseas in the digital era, and accelerate the globalization process of brands.
01 Schedule
· Time: July 12, 2024
· Registration: July 11, 2024, 14:00-18:00 > 12, 2024, 08:00-16:00
· Address: China · Shenzhen (please consult the conference team for details)
02 Review of previous editions
03 Wonderful moments
04 Summit Agenda
05 Guests to be invited
To register for the conference, please contact our conference staff
Exhibitor business cooperation contact: Bob 18654141727 Work email: [email protected]
Conference Group Contact: Riki 15955142256 Work Email: [email protected]