#2024驼铃古道
Model mouth cultural and creative design competition#
MOSHIKOU
A new model of ancient roads
You are invited to participate
Presenting the ancient road culture of the camel bell at the mouth of the model
Spread the historical and cultural stories of the mode mouth
2024 "Camel Bell Ancient Road" Model Mouth Cultural and Creative Design Competition
The theme is "New Model of Ancient Roads".
Embark on a cultural and creative journey
Teachers and students from colleges and universities at home and abroad are now invited
Cultural and creative enterprises, design institutions
Practitioners in the design industry, etc
Carry out creative design of cultural and creative products at the mouth of the camel bell ancient road model
Designers are encouraged
Combine the characteristics of the modekou block with the cultural tourism consumption scene
Create an artistic aesthetic
Works with commercial value
Oral vocalization is designed as a pattern
Speak for yourself with creativity as a model
Help the model to improve the development of cultural tourism
Contest theme
A new model of ancient roads
Organizational structure
Mentoring units
Propaganda Department of the Shijingshan District Committee of the Communist Party of China
Beijing Shijingshan District Western Construction Office
Jinding Street, Shijingshan District, Beijing
Beijing Shijingshan District Culture and Tourism Bureau
Organizers
Beijing Shitai Group Co., Ltd
Organizers
Beijing Taifuheng Investment Development Co., Ltd
Part 1 Cultural and Creative Design Competition solicitation content
1. Design the theme
The theme is "New Models of Ancient Roads".
Excavate the historical and cultural resources of the model mouth
Around the camel bell ancient road, places of interest
Folk culture, modern neighborhoods and other cultural connotations
Develop and design all kinds of cultural and creative products
01. Camel Bell Ancient Road
The ancient road is thousands of years, and the camel bell rings.
By excavating the cultural history of the ancient road, commerce, transportation, and using the historical and cultural elements of the ancient camel bell road, we will design and create historical, open and innovative works, so as to widely disseminate the cultural connotation of the ancient camel bell road in the mode mouth and enhance the popularity of the model mouth block. The works should have both fashionable aesthetics and life atmosphere, and be easy to industrialize and promote.
02. Places of interest and historic sites
With Fahai Temple, Cheng'en Temple, Tianyi Tomb, Street Building and other iconic ancient scenic spots, traditional houses, and the historical and cultural connotations behind them as the creative source, the cultural elements are innovatively designed and creatively transformed, and the design needs to be integrated into the regional culture of the model mouth, focusing on product characteristics, and encouraging serialized innovative design.
03. Folk culture
The camel bell ancient road has a rich folk culture, and there is no lack of well-known cultural anecdotes, and Lao She's camel Xiangzi is from the mouth of the model. Explore the stories behind the folk culture, borrow familiar IP for cultural and creative design and dissemination, and create creative products with market potential.
04. Modern block class
With the renewal of the neighborhood, the ancient road has a new look. In recent years, many treasure shops and check-in points have emerged at the model entrance, such as Gudao Sicun, Fahai Temple Mural Art Museum, Jingxi Bookstore, etc. With the elements of the modern model mouth block as the source of creativity, design and create products with market potential and creativity.
2. Design categories
Including but not limited to:
Cultural tourism souvenirs, city gifts/gift boxes
Craft ornaments, cultural office supplies
Creative daily necessities, household items
Clothing accessories, specialty food, trendy toys, etc
Design requirements
1. The entries should be closely related to the theme of the competition, deeply excavate the cultural characteristics of the model mouth, and pay attention to the innovative integration of local cultural elements and products.
2. The entries should be close to life, close to the market, adapt to the needs of humanity, have the functions of entertainment interaction and daily use, and have high aesthetic and practical value. It has the potential of production feasibility and marketization, and has the potential to further deepen the design and form a larger market share. The volume of the literary and creative works should not be too large, so that they can be easily carried and transported.
3. The process needs to be mature, meet the conditions for commercial production and sales, be able to be mass-produced, clearly mark the recommended selling price of the retail terminal in the market, and the recommended selling price should not exceed RMB 2,000 per piece (set), and focus on soliciting works below RMB 500/piece (set).
3. Solicitation Object
The competition is open to designers, teachers and students of colleges and universities, enterprises, institutions, individuals or groups.
Contestants can register for free in the form of units, individuals and teams, and if they participate in the form of teams, no more than 5 players in each group.
Part 2 Award Setting
1 Gold Award
The bonus is 20,000 yuan, award certificate + trophy
2 Silver Awards
The bonus is 10,000 yuan, award certificate + trophy
3 Bronze Awards
The bonus is 4,000 yuan, award certificate + trophy
15 Outstanding Creativity Awards
The prize is 1,000 yuan and the award certificate
Several Outstanding Organization Awards
Award certificate
(Outstanding organization awards will be awarded to the active units under each category and the units that recommend individuals and enterprises to participate in the competition.) ）
*Note: The above bonuses are pre-tax amounts
Part 3 Contest Time
Application Period
May 8, 2024 - July 1, 2024
初审期
July 1 - July 15
Final evaluation period
July 15 - July 31
Announcement period of awards
Beginning of August
Part 4 Contest Submission
Preliminary review of the entries for this time
are submitted in the form of electronic materials
After the entries are shortlisted for the final evaluation
Participants will be notified by the Organizing Committee
Submit the physical work to the designated location
01. Preliminary evaluation stage
The electronic information of the work includes the entry registration form and the picture of the work, and the introduction of the work needs to be reasonably marked in a picture of the work, and the final electronic information is submitted and uploaded in the form of a compressed RAR package, and the file is named "name of the work + name of the author + contact information", and sent to the designated registration mailbox of the competition: [email protected]
(1) Registration form: Contestants need to fill in and submit the registration form as required, and the form can be downloaded by scanning the QR code above.
(2) Pictures of works: no less than 3 design renderings, the design drawings should be able to fully display the three-view effect of the designed works, a single size of A3 size (29.7cm×42cm), the format of JPG files, the resolution of 300dpi, the color mode CMYK, each picture does not exceed 5MB, not limited to vertical and horizontal. No more than 5 pictures should be submitted for a single work, and no more than 10 pictures should be submitted for a series of works, and the pictures should be displayed from multiple angles to reflect the whole picture of the work as much as possible, and be used for online preliminary evaluation and promotion.
(3) Introduction: Each design work needs to be marked with a detailed design description and product introduction on a picture of the work, so as to review whether the entries meet the requirements. Including but not limited to the following information: the name of the work, the design idea, the highlights and features, the applicable scene, the market positioning, the size details, the process material, etc.
02. Final evaluation stage
In principle, all entries entering the final evaluation must provide physical works to facilitate the expert review of the final evaluation. After receiving the final evaluation notice, the participants shall send the physical works to the place designated by the organizing committee within the specified time.
(1) In principle, the physical samples provided by the participants will not be returned. The postage incurred by mailing physical samples shall be borne by the participants, and the organizing committee will not receive the payment.
(2) The physical works must be attached with the paper version of the "Registration Form", and the outer packaging of the works must be attached with the "name of the work + the name of the author + contact information".
Mailing address of physical works: Operation and Maintenance Management Center of Modekou Street, Jinding Street, Shijingshan District, Beijing
Recipient: Cultural and Creative Design Competition
Contact: Ms. Zhang
Contact number: 13260009270
Imprint Notice
(1) All entries should ensure that the copyright of the original work is clear, and there is no transfer, licensing, pledge, plagiarism and other rights defects before the competition. During the Contest, the Entrant shall not transfer or authorize the Entry to any third party, and shall not use the Entry to participate in other activities that are the same or similar to the Competition.
(2) The organizer of the competition has the right to record, publish, sell, exhibit, publicize, promote, interpret, transform and design, produce, package and sell the works, and any other unit or individual shall not publicize, publish or exhibit the award-winning works and their design plans without the consent of the organizer of the competition, and shall not transfer them to a third party. If the winner waives the relevant copyright assignment or authorization obligations, it will be deemed to have voluntarily waived the corresponding prize.
(3) Once the entrant submits the paper, it is deemed that the organizer and the organizer are allowed to sign the promotion in the relevant topics, official website, WeChat and other promotions.
Entry Instructions
(1) Entries should be closely related to the theme of the competition and the direction of collection, highlight the historical and cultural characteristics of the model, be close to life, be creative, practical and producible, and shall not contain any content that violates the law, public order, good customs and ethics.
(2) Entries can be submitted in the name of institutions, enterprises, teams or individuals. The personal information and certificate information submitted by the participant must be true and valid, if the personal information or certificate information is false, the individual will be disqualified from participating in the competition or award.
(3) If the award-winning entries are used for production and sales, or if the organizer needs to further improve, develop or design peripheral products, the award-winning entrants or the corresponding participating teams shall cooperate.
(4) All shortlisted works can only enter the final evaluation by providing physical samples or final results according to the notice, and the samples are owned by the organizer and kept by the organizer, and will not be returned in principle after the event. (If there is a request for the return of the finished product of a special valuable work, please notify the organizer in advance and bear the logistics-related costs)
(5) Once the work is submitted, it will be deemed that the participant agrees to and abides by the relevant regulations of the competition, and if there is a dispute over the copyright of the work in commercial use, the organizer shall not bear the legal responsibility arising from the infringement of the rights of others (or units) by the work, and the participant who provides the work shall bear all legal responsibilities.
(6) Once the participant submits the work, it is deemed that he has carefully read the above terms, fully understands and agrees. At the same time, the organizer reserves the right to interpret this event within the scope of the law.
(7) The Organizing Committee reserves the right of final interpretation of any doubts arising from these rules. Any matters not covered in this competition will be further formulated and explained by the organizing committee of the competition.
Modekou Historical and Cultural District
All talented and passionate creators are sincerely welcomed
Let us be filled with love for the ancient road
Encounter in a unique work
"Camel Bell Ancient Road" Cultural and Creative Design Competition
We look forward to your participation
Learn about the latest developments in the Cultural and Creative Design Competition
Please continue to pay attention to the official account of "Camel Bell Ancient Road|Mode Mouth".
Source: Camel Bell Ancient Road|Mode Mouth