On the last day of the May Day holiday, the movie "There is No Thing That Can't Be Solved by a Hot Pot" (hereinafter referred to as "Hot Pot") suddenly announced its withdrawal at noon:
Due to various environmental factors, the film did not meet with more audiences, after carefully studying and judging the current situation, in order to meet the needs of more audiences, our "hot pot" will meet you again at a later date.
As soon as the news came out, public opinion was in an uproar.
The film's words are very tactful, but everyone knows that this is a bad box office, and they want to run away?
In the comment area, there are ordinary audience dissatisfaction, and there are also fans of the starring actors who are venting their anger, scolding the filmmaker for being incompetent, and directly starting infighting.
In fact, as early as before the May 1st file started, the animated film "Xiaoqian", which was originally scheduled to be released on April 30, saw that the situation was not good, and decisively announced its withdrawal on April 23.
At that time, many people ran to the official Weibo and said, "Do you know that many movies have been withdrawn and are miserable? ”
Looking at it now, the decision of "Xiaoqian" is wise, after all, it will be withdrawn if it is not released, and it can still retain the freshness, if it is withdrawn like "Hot Pot", it will only be worse, right?
In fact, this year's May Day is not a gathering of strong people. Counting "Hot Pot", a total of eight films were released. Whether it is word-of-mouth or box office, none of them has surpassed the fault, and everyone's level is very average
"Peacekeeping Anti-riot Team" starring Huang Jingyu and Wang Yibo has the highest attention because there are traffic stars in the starring lineup, but traffic is a double-edged sword, which leads to the fact that although the film is currently the highest box office, it has the lowest Douban score.
Jia Bing, Xiao Shenyang and others starred in "Spending Money at the End of the Road" is the only down-to-earth comedy on May Day, second only to "Peacekeeping Anti-riot Team" at the box office, and there is a tendency to "overtake".
Another highly competitive film is the Hong Kong film "The Siege of the Kowloon Walled City", led by Louis Koo, adapted from comics, and has a high Douban score, but it has not reached an amazing level.
Basically, most of the box office on May Day was eaten by these three, and the box office gap between them was not large.
The rest of the Japanese animated film "Howl's Moving Castle" is one of Miyazaki's classic masterpieces, and naturally has an audience.
"Spy Playing House Codename: White" is also very capable of playing.
The box office of the two Japanese animations is 100 million+, and the latter is 200 million+.
The domestic animation "Pig Man Movie: Interstellar Operation" has only won more than 30 million box office at present, with no publicity, only serving children, and focusing on Buddhism.
The most torturous are the suspense comedy "Hot Pot" and the romance film "Journey Through the Moon".
There are stars in the starring lineup of the two films, and the early publicity is also very hard, the premiere is done, and the roadshow is also running, but the box office has never gone up.
"Hot Pot" was released for 50 million in five days, and "Journey Through the Moon" starring Zhang Zifeng and Hu Xianxu was released for seven days, which was less than 40 million, which is about the same box office as "Pig Man Movie: Interstellar Operation".
But compared to "Hot Pot", the producer of "A Trip Through the Moon" posted yesterday that he would never withdraw the file: he can die on the battlefield but not retreat, never cry or write small essays. Compensation, recognition, but not cowardice.
The producer's speech won the approval of many netizens, and some netizens copied this speech separately and called Lu Chuan to watch, and Director Lu Chuan also agreed.
It is said that there have been too many movies that have chosen to be on the popular schedule, but they can't beat other films and withdraw the file, everyone has endured this kind of casual behavior for a long time, and was ridiculed that "the film industry also has seven days to return goods without reason".
In the 2023 Spring Festival, the movie "Chinese Ping Pong: Jedi Strikes Back" starring Deng Chao, Sun Li, Xu Weizhou, etc. announced a file change. This movie was originally officially announced to be released on the first day of the Lunar New Year, but later changed to the third day of the Lunar New Year.
But just two days after the release, because the film schedule and box office were unsatisfactory, the film company announced that it would be changed to February 17, and the whole thing was a big mess.
Considering that there are films such as "The Wandering Earth 2", "Man Jianghong", "No Name" and "Bear Infested" in the same schedule, the competition is indeed fierce, and it is understandable that "Chinese Ping Pong: The Jedi Strikes Back" seeks a box office breakthrough and decides to change the file when the quality is acceptable.
At that time, the movies in the same schedule also cheered for "Chinese Ping Pong", and everyone was united and the atmosphere was friendly.
As the first "Chinese Ping Pong" that was withdrawn after its release and won the support of peers and public opinion, it only barely exceeded 100 million at the box office after its re-release.
But although the result is still very miserable, after this, many filmmakers seem to have learned the operation of "Chinese Ping Pong".
In the 2024 Spring Festival, "Let's Shake the Sun Together" and "Mr. Red Carpet" did not perform well at the box office after their release, and they announced their withdrawal from the Spring Festival stalls one after another.......
It's okay to have the first time of "Chinese Ping Pong", why did the second and third parts escape the gear? Is there an end?
When "Mr. Red Carpet" was officially announced, some prognosticators ridiculed that "this will become a trend in the future".......
In a word, now, even the not-so-strong schedule of May Day has begun to have films withdrawn if they can't be beaten, which will inevitably cause negative comments in society.
In the eyes of many people, no matter how many times a film is withdrawn and re-released, the quality is not up to par, and it will not arouse the audience's interest in watching, and it still can't change the ending of the low box office.
"Mr. Red Carpet" directed by Ning Hao and starring Andy Lau was withdrawn at the box office of 84 million, and the final box office was 94 million.
Directed by Han Yan and starring Peng Yuchang and Li Gengxi, the 93.14 million box office of "Let's Shake the Sun Together" was withdrawn and went to the Qingming file, with a final box office of 276 million, which looks good, but it is far lower than expected.
It is understandable that the filmmakers are unwilling to schedule films, but it turns out that there are not many films scheduled after this kind of film is rescheduled, after all, which schedule "table" this "dish" is moved to, it is still that "dish", people are not interested in eating it at first, and they will not suddenly increase their interest after that.
The key factor that can really determine the box office is the quality of the film, the hit movie "Fengshen Part 1" in the summer of 2023 will have a box office of more than 40 million on the first day of release, and many people think that it will soon disappear from the big screen.
But with the quality of the film, relying on the audience's word-of-mouth, reversed the decline, counterattacked all the way, and finally received a high box office of 2.634 billion.
Director Jiang Wen once said, "Give people something good to eat, he will remember that you have respect for people, you think about taking out the money in people's pockets every day, and people are also improving. ”
Therefore, don't withdraw at every turn, complain about the environment, complain about the timing, complain about the heavens and the earth, after all, you still need to be hard to strike iron, seriously reflect on yourself, and make a good movie for the audience is the king.