Preamble:
In recent years, with the continuous improvement of environmental awareness and the gradual popularization of new energy vehicles, more and more consumers have begun to turn their attention to electric vehicles, hoping to contribute to the cause of environmental protection through their own choices. However, the ensuing range anxiety has discouraged many people, and has even become one of the important reasons why they refuse to buy an electric vehicle. What exactly is endurance anxiety? And how does it affect consumers' car purchase decisions? Let's take a look at this hot topic.
1. What is endurance anxiety?
With the continuous development and progress of science and technology, electric vehicles have gradually entered our lives and become the focus of people's attention. Compared with traditional fuel vehicles, electric vehicles undoubtedly have more environmentally friendly and energy-saving characteristics, which can effectively reduce environmental pollution, so they are also favored by more and more consumers. However, compared with traditional cars, the biggest feature of electric vehicles is that they use batteries as a power source, so range has always been one of the most concerned issues for consumers.
The so-called range anxiety refers to the fact that consumers have certain worries and anxieties about the mileage of electric vehicles, and they are worried that electric vehicles will not be able to meet their daily use needs, and once the power is exhausted, they will fall into an embarrassing situation, and they will not be able to find a charging pile in time to charge, thus affecting their normal travel. It can be said that range anxiety is a typical psychological anxiety symptom, which is a negative emotion generated by consumers when buying electric vehicles, and it is also a manifestation of their distrust of new energy vehicle technology.
2. Why does range anxiety become an obstacle for consumers to buy a car?
In fact, the problem of range anxiety cannot be solved by the simple length of the tram range, and there are many complex factors behind it. First of all, consumers' range anxiety comes not only from the worry about the range of the electric car, but more importantly, from the trouble and inconvenience of charging. Compared with the traditional refueling method, the charging process of electric vehicles is undoubtedly more troublesome, you need to find a charging pile for charging, and there is also a need to wait in line, which undoubtedly brings great trouble to the charging experience of consumers.
Especially in some high-speed service areas, because the construction of charging piles is not perfect, the quantity and quality of charging piles can not be effectively guaranteed, and it is likely that there will be problems such as not being able to find charging piles, charging piles are broken and cannot be used, which will undoubtedly bring great trouble to new energy vehicle owners, and even become an embarrassing scene for them to compete for charging piles. It is understood that in some high-speed service areas, there have been conflicts between new energy vehicle owners and fuel vehicle owners because of the competition for charging piles, and even physical conflicts between the two sides, which shows that the problem of battery life anxiety has seriously affected the normal travel and life of consumers.
Secondly, the problem of range anxiety has also directly led to the contradictions and disputes between new energy vehicle owners and fuel vehicle owners. In real life, we can often see some news about the scramble for charging piles, and the focus of the contradiction is often from the contradiction between new energy vehicle owners and fuel vehicle owners. Fuel vehicle owners will feel that new energy vehicle owners are competing for charging piles, resulting in their inability to refuel normally, which has a certain impact on their travel, so they will have negative emotions towards new energy vehicle owners, and even quarrel and quarrel with them.
The owners of new energy vehicles will feel that there is a certain discrimination against fuel vehicle owners in their own charging, obviously their rights and interests have been violated, but instead they have become the "bad guys" in the mouths of others, which will undoubtedly make them have a certain amount of dissatisfaction and resistance, so as to contradict fuel vehicle owners. It can be said that the existence of range anxiety directly exacerbates the contradiction between new energy vehicle owners and fuel vehicle owners, and also makes it difficult to effectively resolve the contradiction between the two, which has also virtually become an important reason for consumers to refuse to buy electric vehicles.
3. How to alleviate battery life anxiety?
In response to the problem of range anxiety, it does not mean that consumers can effectively solve this problem by increasing the range of electric vehicles, but it needs to be comprehensively considered and solved from multiple aspects. First of all, for ordinary consumers, if they only have one car at home and need to travel long distances frequently, then it is not recommended that they buy pure electric vehicles, because no matter how long the range of the electric car is, it cannot completely eliminate its dependence on charging, and once the charging pile cannot meet the demand, it will still bring trouble to their own travel.
Therefore, in this case, it is more suitable to choose traditional fuel vehicles, or plug-in hybrids, range extenders and other models, which can not only effectively alleviate the problem of range anxiety, but also take into account the advantages of environmental protection and energy saving. For those consumers who have two cars at home or want to try new energy vehicles, they can consider the combination of a pure electric vehicle and a fuel vehicle, which can alleviate the problem of range anxiety to a certain extent, and can better adapt to different travel needs.
In addition, in addition to considering from the perspective of model selection, there are other ways to alleviate range anxiety. For example, certain subsidies and compensation can be obtained through government support policies, the convenience of charging can be improved through the construction of charging infrastructure, and the efficiency of charging piles can be improved through the management of charging pile operators, etc., which can effectively help consumers alleviate the problem of battery life anxiety and provide them with a better charging experience.
In addition, in the case of tight charging pile resources, you can also consider introducing the mode of sharing charging piles, similar to shared bicycles, users can find, book, and share charging piles through mobile phone APP, which can effectively improve charging efficiency and resource utilization, and can also better meet the charging needs of consumers. Of course, in addition to these external factors, the psychological quality of consumers themselves is also very important, only through their own learning and understanding, can gradually get rid of the distrust of new technologies, gradually overcome their own range anxiety, and truly enjoy the convenience and advantages brought by new energy vehicles.
Epilogue:
The problem of range anxiety has undoubtedly become a "roadblock" in the development process of the current new energy vehicle market, and in order to truly promote the healthy development of new energy vehicles, it is necessary to fundamentally solve this problem. It is believed that with the continuous progress of science and technology and the joint efforts of society, the problem of battery life anxiety will usher in an effective solution sooner or later, and I also believe that new energy vehicles will usher in a better development prospect and bring more convenience and surprises to people's travel life.