Hi, I'm Dr. X.
Throwing off a whole day and sitting with two eyes all day, it's not Jeremy Wald, but "Happy Fishing Master" is more cost-effective.
It may be difficult for you to think that such a fishing mobile game that relies on advertising promotion to buy crazy on major short video platforms can catch up with "Glory of Kings" in popularity, and won the title of the hottest mobile game in April in one fell swoop, becoming the "latest hit" after "The King of Salted Fish".
Key point 1: Cut the legend of the eldest brother and make it a little brother to fish?
For many people who eat melons, they will subconsciously classify the reason why "Happy Fishing Master" can become popular with the middle-aged uncle's fishing hobby, and even conclude that "no middle-aged person can escape the temptation of fishing".
However, the real target audience of this game is those young users in their teens and twenties, especially those players who have never been exposed to fishing.
Or, we can put it another way, "Happy Fishing Master" is positioned as "the first fishing mobile game for young people".
Why did Dr. X say that?
Because the underlying structure of this gameplay is not fishing at all, but the numerical cultivation and legendary one-knife 999 experience that everyone likes to see.
Compared to traditional fishing games that require players to carefully prepare bait, tackle, and swing strength for a realistic experience, Happy Fishing Master doesn't require you to have any fishing experience and doesn't teach you any fishing tips.
You only need to follow the system prompts to make hooks, swings, stabs, and even "burst" operations, and you can drop thousands of pounds of big fish.
Then the question arises, what if you encounter a big fish with a rare species that is unhooked?
In fact, you don't have to panic at all! Because the system not only has a revenge mechanism, which can make you encounter 100% unhooked big fish next time, but it also arranges ten consecutive draws of fishing boxes and roulette rockers quite "intimately".
Custody allows you to buy a legendary fishing rod of golden quality in minutes, crisscrossing the seas, and becoming a veritable "fishing king".
You say so many fishing rods, I don't know which one is the best and the most bullish?
Don't panic, because these rods will be very thoughtful to mark the second damage, so you can see the advantages and disadvantages at a glance.
As for the special skills of a certain fishing rod, you can also upgrade it, upgrade it, and slowly develop its attributes.
Or maybe you can simply give a little bit of your own natural skills, learn how to ship, and catch big fish even with a low-level rod.
Of course, the planner is afraid that you will be too bored and lonely to fish alone, and he also adds a friend ranking very "powerfully";
As well as content related to the Passion PK and the Cup.
To put it bluntly, "Happy Fishing Master" may be a fishing mobile game, but it is also a "true legend" mobile game that integrates QTE action elements, MMO numerical development, and PVPVE friend socialization.
Key point 2: Why does the purchase volume that Lao Ma doesn't believe in become the savior of small factories?
Getting back to the point, why is such a "Happy Fishing Master" that can make many fishing enthusiasts unable to hold back, become the top hit in April, and even cover the limelight of "Glory of Kings"?
In fact, to put it bluntly, it is still people's buying advertising that does well.
In the search interface of a certain sound in mid-to-late April, you can type the word "fishing" casually, and a bunch of popular videos such as "Happy Fishing Master's Strongest Fish", "Fishing Master Begins to Spread from Person to Person", "Cyber Fishing of Large-scale Documentary" and so on.
On the Douyin hot list, you can also see the news that "Happy Fishing Master" is on the list every once in a while.
In addition, the threshold for getting started with this game is very low, and there is a special seven-day novice protection mechanism, which allows you to catch big fish during the period, which will naturally cause players to compare with each other in the comment area, which will then arouse the interest of many users outside the circle.
Finally, let's take a little more exaggerated magic advertising to hit the list, you really don't have to worry that those bloggers who do short video traffic will follow the trend and imitate it, helping cyber fishing break the dimensional wall.
To put it bluntly, the combination of "Happy Fishing Master" with "exaggerated advertising to break the circle + buy the list + built-in novice play" is no different from the promotion logic of "The King of Salted Fish", which exploded last year.
In other words, the law of Internet celebrity creation that the soil is the tide to the extreme, and it has once again been confirmed in "Happy Fishing Master".
So the last question is, why do these small factories have all kinds of reproductions and all kinds of popular buying logic, but they will make Tencent and NetEase some "timid", and even let Lao Ma give a judgment of "no longer believe in buying volume" at the 2022 annual meeting?
At the end of the day, it's the two sides that set different standards for the KPIs of the game project.
For those small manufacturers, maximizing the attention of users is the guarantee that they can survive in an environment where hundreds of games are launched in a month, but for large manufacturers that already have a large number of users, how to cater to the preferences of new users as much as possible on the premise of maintaining old users is what they need to consider.
Just imagine, if Tencent copies the publicity model of "Happy Fishing Master", it is estimated that the next day it will be able to sell attribute fishing rods because of the inconsistency of the game's promotion, and sell attribute fishing rods on a certain hot search, not to mention attracting the attention of new users, it would be good if old users were not disgusted by it.
By the way, this "Happy Fishing Master" itself has a small program APP version, and the users they attracted finally fell into the bag of the goose factory.
Summary after class:
In fact, the core reason for the popularity of buying works such as "The King of Salted Fish" and "Happy Fishing Master" is still similar to the fact that a certain Duoduo e-commerce abandoned users in first- and second-tier cities and concentrated on the third- and fourth-tier sinking markets.
Perhaps, it's hard to convince a Russian Fishing enthusiast to try another fishing game, but it's easy to get someone around you who doesn't play the game to try Happy Fishing Master.