During the "May Day" holiday, the Sanshui consumer market exploded out of the circle.
In the stage area, wonderful activities such as one-yuan auctions, interactive games, and music performances were staged in turn, winning bursts of applause from the audience......
"Trade-in for the new, Sanshui courtesy" - the 2024 Sanshui District "May Day" Renewal Consumption Carnival was held in the Sanshui District Cultural Activity Center for five consecutive days, and the highlights of the three major activities of "participating enterprises with a complete range of categories", "large discounts" and "diversified consumption scene experience" attracted more than 35,000 people to enter the venue, driving consumption of about 190 million yuan, and gaining the attention of provincial media. On the evening of May 6, Guangdong Satellite TV's "Guangdong News Network", "Zhengdian Broadcast" and other programs reported on the event in detail and gave a high evaluation of "shine".
Under the new wave of trade-in of consumer goods, Sanshui strengthened the linkage of "government, enterprise and media", took advantage of the situation to create festivals and festivals, and paid close attention to the implementation of the trade-in of consumer goods. This new consumption carnival set up by the government, "singing" by enterprises, and assisted by the media not only gathers popularity and wealth and stimulates the vitality of urban consumption, but also helps "Made in Sanshui" and "Sanshui Brand" to increase sales and expand fame, and enhance the confidence of enterprise development.
On May 1, the "May Day" New Consumption Carnival in Sanshui District was launched at the Sanshui District Cultural Activity Center. / Photo by Lai Jirun, reporter of Foshan News and Media Center
To prosper the city and benefit the people, the consumption will be about 190 million yuan
As the Sanshui venue of the 2024 Foshan Rejuvenation Consumption Carnival, this event has received enthusiastic responses from the majority of enterprises and businesses, with more than 100 key enterprises in the district participating in on-site exhibitions and concessions, with products covering eight major consumption areas such as home decoration, home furnishing, home appliances, real estate, new energy vehicles, food, consumer goods, and financial products.
On May 1, the "May Day" New Consumption Carnival in Sanshui District was launched at the Sanshui District Cultural Activity Center, attracting many citizens to come to buy. / Photo by Lai Jirun, reporter of Foshan News and Media Center
The group purchase price of Kebo Mingzhu 55-inch explosion-proof TV is 888 yuan, and the new pearl exquisite tiles are 1 fold up, and the purchase of a house in Poly University will give 10 years of parking space use rights...... At the event site, many fashionable household appliances were labeled with bright signs such as "trade-in" and "special price".
Merchants make profits and promotions, and the government is also full of sincerity. In this event, on the basis of merchant discounts, the government will give a special policy subsidy of 10% of the sales price of some household appliances to "trade in the old for the new".
Various preferential policies stimulate the consumption potential of citizens. On the last day of the holiday, Mr. Li, a citizen of Sanshui, placed an order for 4 hanging air conditioners at the booth of Wancheng Electric Appliances, and enjoyed the manufacturer's preferential superimposed on the government's special subsidy for trade-in of nearly 2,000 yuan.
The event also attracted citizens from Guangzhou, Foshan, Zhaozhou and other surrounding areas to make a special trip to the scene to "gather wool". Aunt Song, a citizen of Guangzhou, said that the Haier refrigerator that her family bought ten years ago is now limited in capacity, and she decided to replace it with a new refrigerator with double doors.
The public's enthusiasm for consumption is high, and the products of exhibitors are selling well. A number of exhibitors bluntly said: "The effect of the event exceeded expectations", and some merchants needed to urgently place orders with manufacturers overnight to replenish the goods.
In the Hengjie bathroom booth, there is an endless stream of public customers who come to the scene every day to consult. "The response from the market has been very good. Li Zhuoxiong, the person in charge of the booth, told reporters that more than 20 orders have been transacted in just two days, with transaction volumes ranging from several thousand yuan to tens of thousands of yuan.
Citizens are learning about product information. / Photo by He Yanchun, reporter of Foshan News and Media Center
On the last day of the event, Haier Smart Home booth sold 3 orders, with a transaction volume of about 80,000 yuan. Huang Yitao, a salesperson at the booth, said that thanks to the discount and subsidy policies, many consumers have been attracted to buy. During the brand's booth event, the total turnover is expected to be about 200,000 yuan in 5 days.
In addition to merchants' profit promotions, the event organizers also launched exciting activities such as one-yuan auction of home appliances, interactive games, and music performances, bringing a rich and diversified consumption experience to the general public.
On May 1, the Sanshui District "May Day" New Consumption Carnival was launched at the Sanshui District Cultural Activity Center, with on-site auctions. / Photo by Lai Jirun, reporter of Foshan News and Media Center
On May 1, the Sanshui District "May Day" New Consumption Carnival was launched at the Sanshui District Cultural Activity Center, and the public auctioned Gree Air Conditioner at a price of 2,100 yuan. / Photo by Lai Jirun, reporter of Foshan News and Media Center
The five-day carnival, relying on the model of "government building, enterprise leading, and market operation", connects the "one-stop" services of food, housing, transportation and entertainment, and stimulates the consumer market "a pool of spring water". According to incomplete statistics, from May 1 to 5, a total of more than 35,000 people entered the market to buy, driving consumption of about 190 million yuan.
Specifically, the sales of home furnishing, home appliances, consumer goods and food booths exceeded 10 million yuan, 29 real estate companies traded 126 sets with a total transaction area of about 15,472 square meters, according to the average transaction price of about 9,401 yuan / square meter, with a total transaction value of about 145 million yuan, and 10 car companies traded 272 vehicles with a total transaction value of about 34.96 million yuan.
Empower with festivals to enhance the visibility and influence of enterprises
The aroma of wine is also afraid of deep alleys. In addition to bringing affordable and good things to consumers, the carnival has also become a good stage for participating companies to show their products and collect orders. Sanshui empowers more local brands to shout, sell better, and go further.
Wang Hongyan, deputy general manager of Foshan Mulin Tengpin Home Furnishing Co., Ltd., was busy and happy during this "May Day" holiday. As a best-selling merchant, Mulin Tengpin replenished the stock 10 times before and after the 5-day activity period, and on the last day, all the inventory in the warehouse was moved to the event site for sale.
The Mulin Tengpin booth focuses on handmade PE rattan furniture, including outdoor furniture, indoor furniture, pet furniture, rattan lighting and other products, with exquisite workmanship and affordable prices, which are favored by many consumers. Wang Hongyan said that the business of the booth was good for five consecutive days, and the popular product "outdoor three-piece set" was sold out in advance, "the first day of the stall was replenished 5 times, and the sales volume reached 8 or 9,000 yuan throughout the day."
Hand-woven basket scan code 0 yuan to send.
Mulin Tengpin's products are mainly exported, and the "test of the water" at the new consumption carnival has achieved a good market response, which has enhanced the confidence of the enterprise to develop the domestic market. Wang Hongyan said that the company tried to develop the domestic market for the first time, and this event allowed the company to have a more accurate positioning and laid a solid foundation for the future development of the domestic market.
Chen Yanxia, the founder of Hakka Girl, stayed at the event booth until the last night of the event, carefully explaining the product features and preferential information to each customer, and at the same time promoting the corporate brand. In this event, Hakka girls' zero-added rice wine, peanuts and other products were discounted by 20%, and those who bought more at one time also gave away experience pack gifts, harvested a lot of "new fans", and "5-day sales exceeded 10,000 yuan".
Chen Yanxia said that the company's products accounted for eight to ninety percent of online sales, and this event not only provided opportunities for the exhibition and sale of corporate products, but also increased the publicity of the corporate brand with the help of the organizers and mainstream media resources, and also obtained a lot of potential development opportunities. "In the process of setting up stalls, some dealers and self-media Internet celebrities have added WeChat to each other after tasting our products, and the company will plan new cooperation with them in the future. Chen Yanxia said.
The person in charge of Haier's smart home booth also praised the carnival: "Enterprises have orders, and citizens buy good goods." He expects that more similar activities can be held, quarterly or semi-annually, so that more consumers can know and choose 'Made in Sanshui'."
In this new consumption carnival, enterprises have harvested orders, enhanced their reputation, and have more confidence in upgrading products and improving development.
The event attracted many members of the public to come and buy. / Photo by Lai Jirun, reporter of Foshan News and Media Center
Gather momentum to leverage the old for the new market
In March this year, the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", setting off a new wave of trade-in across the country. According to preliminary estimates, equipment renewal will be a huge market with an annual scale of more than 5 trillion yuan, and the upgrading of automobiles and home appliances will also create a market space of trillion yuan.
From this point of view, the new consumption is connected to the macro economy and thousands of households, and has become an important engine for economic development. Whoever can seize the opportunity, plan early, and act quickly will be able to seize the opportunity and win the initiative of development.
After the national and provincial arrangements were made, Foshan formulated a "1+11" policy document to promote large-scale equipment renewal and trade-in of consumer goods, and promoted a new round of "trade-in" in combination with actual conditions and local conditions.
In this context, Sanshui gathered more than 100 well-known enterprises and businesses to participate in the exhibition in a short period of time, and took out real discounts to benefit the people, and held a new consumption carnival, which is a concrete embodiment of improving the position, deepening understanding, and actively responding to the policy call of the central government, provinces and municipalities on promoting the trade-in of consumer goods, and putting the trade-in work in an important position.
The new consumption carnival is divided into four themes, including the "Home Renewal" consumption festival, the "Happy Sanshui" house buying exhibition, the "new car Tesco" exhibition, and the "Infinite Taste" food fair, corresponding to the "four King Kongs" in the consumer fields such as home, housing, automobiles, and catering.
Members of the public are shopping for air conditioners. / Photo by Lv Xiaojie, reporter of Foshan News and Media Center
Although the five-day renewal consumption carnival has come to an end, Sanshui has just started to seize the opportunity of exchanging the old for the new and realize the "two-way rush" between consumption and production, market and policy.
At present, Sanshui is speeding up the formulation of a work plan to promote the trade-in of consumer goods, starting from increasing policy publicity, organizing consumption promotion activities, improving the level of convenient services, strengthening supervision and guidance, etc., to establish and improve the working mechanism for the replacement of consumer goods, and promote the replacement of automobiles for "energy", household appliances for "wisdom", and home decoration and kitchen and bathroom "renewal".
We expect Sanshui to continue to launch more preferential policies and preferential activities that are updated in more forms, with greater intensity and wider coverage, so as to increase consumers' willingness to replace products, reduce the cost of replacement, make the consumer market burst out with greater vitality and empower economic development.
Text/Foshan News and Media Center reporter He Yanchun, Lv Xiaojie correspondent San Xuan