Not long ago, Taobao launched the Apple Vision Pro version on the App Store. Users can project products into reality through Vision Pro and compare them with other products to achieve an "immersive" shopping experience.
The official wrote in the introduction,Use Vision Pro to shop Taobao can get a 3D three-dimensional shopping experience,Vision Pro After recognizing the plane,The product will be adsorbed on the plane,At the same time, there is a real-world light and shadow effect。 Users can zoom in and out to see the details of the item, or they can choose a 1:1 scale to simulate the size of the item in the real world.
It is reported that the Vision Pro version of Taobao can display multiple products at the same time, which is convenient for users to compare, and can also intuitively see the length, width and height data of the items. At the same time, the app also supports searching for items and identifying the shape and size of the item.
It is not difficult to see that Taobao's launch of Apple's Vision Pro version has a positive impact. On the one hand, it can improve the shopping experience, and the introduction of Apple's Vision Pro version has brought an unprecedented 3D three-dimensional shopping experience to Taobao users.
Users can freely zoom in or out of an item to see details from all angles, which greatly enhances the fun and interactive nature of online shopping. At the same time, multiple products can be displayed at the same time, providing users with an intuitive comparison platform, making it easier for users to compare the appearance, size and details of different products, so as to make more informed purchasing decisions.
On the other hand, expand the application of new technologies. Through the combination of Taobao and Apple's Vision Pro, it has shown the broad application prospects of virtual reality technology in the field of e-commerce. The application of this technology not only brings users a richer shopping experience, but also provides merchants with more effective means of product display and marketing.
In addition, leading the industry trend. As a leading enterprise in the domestic e-commerce field, Taobao's launch of Apple's Vision Pro will undoubtedly lead the entire e-commerce industry to develop in a more intelligent and personalized direction. This initiative will promote technological innovation and model innovation across the industry, bringing consumers a more diversified and higher-quality shopping experience.
In addition to this, brand collaboration can also be enhanced. The partnership between Taobao and Apple also reflects the strong alliance between the two brands. It can further enhance Taobao's own brand influence in the field of e-commerce. At the same time, Apple has also promoted its latest virtual reality technology to a wider user base through Taobao, a huge e-commerce platform.
However, it is worth noting that the current Vision Pro version of Taobao is mainly adapted to 3D display products, which are all expensive big brands. Such as, DJI, etc. For some small businesses, there may be a long way to go in the future if they want to have 3D models of their lower-priced goods.
At the same time, the future sales of Vision Pro in China still need to be tested by the market.