A public opinion storm surrounding Japan's discharge of nuclear sewage has made this quiet and peaceful month a little more gunpowder.
The cause of the incident was that a fragrant Piaopiao milk tea printed with the words "Ask Japanese politicians to drink the nuclear sewage" was accidentally found in a Japanese supermarket, but after investigation, it was done by a post-00s employee.
Chinese netizens instantly snatched up the fragrant milk tea, what is going on?
Chairman Xiang Piaopiao took the post-00s girl home
Xiang Piaopiao official strongly supports the behavior of employees
It turned out that the origin of this incident was the brave act of a post-00s girl. She is an ordinary employee of Xiangpiaopiao Company, out of indignation at Japan's wanton discharge of nuclear sewage and encroaching on the marine environment, she staged this patriotic feat of "national tide supporting China" in Japan alone.
The little girl secretly designed a packaging printed with the Japanese side and placed it on the shelves of a local supermarket in Japan, in a way unique to a young man, to seek justice from this neighboring country that is crazy about harming the environment.
"I'm not married, I have to do something for the next generation. Japan's discharge of nuclear sewage cannot be made so unscrupulous. It is said that the little girl said to her relatives and friends. It is really terrifying, although he is not very old, he is very responsible, which is moving.
After the Xiangpiaopiao headquarters learned of the incident, not only did not pursue the punishment, but instead raised the people's flag and made a decision to resolutely support it. They understand that although the behavior of employees is a bit "Meng Lang", it comes from a sincere and patriotic heart. It is a powerful attack on wrongdoing, and it is also a conscious defense of the dignity of the country.
In order to avoid the accident of the little girl in Japan, Chairman Jiang Jianqi put down his work and rushed to the airport late at night to personally wash the dust for the "warrior" who returned to China. He held a banner "Welcome back to the warriors of Xiangpiaopiao", as if welcoming the return of the battlefield, which surprised the passengers in the waiting hall.
For many Chinese people, it is not only out of support for the brand of Xiangpiaopiao, but also because of the persistence of a new generation in the country's righteousness. This kind of feeling of integrating personal ideals into the destiny of the motherland is exactly the plot of the family and country that contemporary young people should have.
Xiang Piaopiao's stock price rose sharply in response
The live broadcast room under the official banner of Xiangpiaopiao was once swiped by the excited patriotic masses, and the once deserted live broadcast room was instantly empty. The anchor is a post-00s girl, she is wearing a red coat printed with a Chinese heart, and she said with tears in her eyes that she wants more people to remember this injustice.
"Comrades, production can't keep up with sales!" In the face of netizens who were crazy about shopping, she was so anxious that she even shouted out the word "comrade", which shows how high the strong revolutionary passion was in the live broadcast room at that time.
In just a few days, various categories of fragrant milk tea were sold out. This is in line with the old saying "the uncrowned king is better than the crowned tiger". Although Xiang Piaopiao's juice tea products were only exposed in a few supermarkets in Japan, they were amazingly infectious, and the entire domestic market was burned all over in one go.
In fact, from the very beginning, the design packaging showed an "unstoppable" momentum. Slogans such as "0.1% of the land pollutes 70% of the ocean" and "Japan can be without it, but it cannot be without the ocean" sums up how Japan has wantonly destroyed the environment.
Xiang Piaopiao's operation is to pour a basin of iced herbal tea on the Japanese century-old vinegar factory. From the company's senior management to ordinary employees, they are all doing their best to speak out for the righteousness of the motherland. Its positive and tough attitude has really won the unanimous applause of the Chinese people.
It can be seen that brand management is not only to make consumers pay, but also to make the brand itself have a distinct image of the times and conform to the value orientation of the public, in order to win recognition. The patriotic act of Xiangpiaopiao milk tea has injected new vitality into the brand.
Xiang Piaopiao won widespread praise for this initiative
In a flash, it has transformed from a slightly old-fashioned milk tea brand into the coolest and most stylish national fashion product in the eyes of a new generation of Chinese young people. Xiang Piaopiao has thus become an outstanding representative of the new image of the national brand.
"Although we lost the Japanese market, we gained the support of shopaholics from all over the country. Some analysts said. Sure enough, after this sensational event, Xiangpiaopiao's share price rose sharply, and the next day it opened the daily limit, with a turnover of more than 36 million yuan. It can be seen that this patriotic drama of "tough Japan" has achieved the desired marketing effect.
Someone jokingly said that the wave of fragrant Piaopiao is "hanging one leak". A small act by chance sparked a resonance among the whole people and added new luster to an already famous brand. What a blessing, what a coincidence.
In the final analysis, the reason why Xiang Piaopiao can cause such a sensation is because it expresses the most painful voice of the current Chinese people at the right time.
In today's world, where the weak are being bullied, we can no longer let things go unchecked, but must have the courage and courage to take the initiative to safeguard our own interests. What Xiang Piaopiao did this time is the best flag. It shows the loyalty of an enterprise to the country and the nation, and also shows the patriotic mission of the new generation of young people.
In the past, Xiangpiaopiao was just an obscure milk tea brand, which had been active in second-tier cities for a long time and had a limited audience. Now, with this unique patriotic act, it has gradually become a representative symbol of the new generation of Chinese people's hearts and Chinese tide brands, which is exciting.
Therefore, there is no need to expect more national enterprises to safeguard national interests. This small precedent of fragrant fluttering has already given us great inspiration and encouragement.
As long as an enterprise has a sense of family and country and adheres to the dignity of the nation, it will be able to win the support and support of the masses and let its own brand glow with new vitality in the competitive market.
So, let's look forward to the fact that in the near future, when the brave post-00s girl starts a family and holds her child, she can proudly say to the child: "Look, mom has also had an outstanding entrepreneurial history for your future!"
To Xiang Piaopiao, to this courageous post-00s girl, we would like to extend our most sincere respect. I believe that with such a group of young people who pursue ideals and have feelings for their family and country, the future road of the nation will surely become broader and broader!
Resources:
Dahe.com: Follow-up to the Xiangpiaopiao Irony Day incident: the official document is strongly supported, the chairman picks up the airport, and the stock price limit
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