In order to deeply grasp the practical requirements of developing new quality productivity and further promote high-quality development, the 8th China Brand Day will be held at the Shanghai World Expo Exhibition and Convention Center from May 10 to 14, 2024.
This year's annual theme of "Domestic Trendy Brands Build the Future", in the offline exhibition hall of nearly 70,000 square meters, from the preface hall, special exhibition area, local exhibition area, to the enterprise exhibition area and brand beautiful market, the five major sections complement each other, bringing together nearly 1,000 brand enterprises The accompanying immersive cloud-based interconnected exhibition and display platform jointly demonstrates the innovative strength and unique charm of Chinese brands, and conveys the strong voice of Chinese brands to the world.
New quality productivity drives the brand innovation engine
The development of new quality productivity is an intrinsic requirement and an important focus for promoting high-quality development. In the new era, whoever can seize the opportunity will be able to take the lead, win the advantage, and truly grasp the initiative in competition and development.
This year's China Brand Day actively responded to this call, focusing on the powerful driving force of new quality productivity for brand development, and fully demonstrating how Chinese enterprises can take original and disruptive technological innovation as the cornerstone, nurture new industries, new models and new kinetic energy, and shape a solid foundation for high-quality brand development.
For example, China Railway Equipment, a representative enterprise in the field of heavy equipment in a big country, has filled the gap in the industry at home and abroad with innovative products such as the world's first horseshoe shield machine and the world's largest diameter rectangular shield machine, and its products are exported to more than 30 countries and regions around the world, demonstrating the leading position of Chinese brands in the cutting-edge equipment manufacturing industry.
Shanghai United Imaging Medical shines in the field of biomedicine, and its self-developed superconducting MR system, ultra-high resolution PET-CT system, digital DR machine and other large-scale medical equipment have completely independent intellectual property rights, promoting the localization process of modern medical equipment and injecting strong scientific and technological strength into the national brand.
In addition, Fujian Fuguang, as a "specialized, special and new little giant" in the field of intelligent technology, has the world's first large-aperture large-field transmissive optical system and a variety of high-pixel lenses, which are widely used in major national scientific research tasks and high-end equipment, and have contributed the wisdom and strength of Chinese brands to aerospace, astronomy and other fields.
Convergence in all directions, showing the brand cluster effect
On the 2024 China Brand Day, two major themes will be set up in the thematic exhibition area: "Beautiful City" and "Harmony and Co-creation", which will showcase city brands and industry brands respectively.
In the theme part of "Beautiful City", 7 cities, including Yulin, Yanbian, Meishan, Suzhou, Ordos, Jingdezhen and Zhongshan, were invited to participate in the exhibition independently, focusing on the display and promotion of city brands, and carrying out related theme promotion activities such as new product releases and special performances. "Hehe Co-creation" will show the different characteristics and achievements of the development of the industry brand in an all-round way through special exhibitions, and the China Construction Enterprise Management Association, the China Bicycle Association, the Chinese Institute of Certified Public Accountants, the Shanghai Robot Industry Association and other institutions will participate in the exhibition independently.
The enterprise exhibition area brings together many well-known brands and industry leaders from all over the country, covering 52 central enterprises and nearly 150 brand enterprises, focusing on innovative power, green and low-carbon, expanding consumption, better life, and great power, etc., focusing on the advanced experience and innovative practices of various exhibitors to promote brand building.
For example, Guimu Robot from Sichuan, the world's first pavement health automatic detection robot, is equipped with 2D and 3D vision fusion systems and three-dimensional ground penetrating radars in different frequency bands through a high-precision and fast intelligent mobile robot system to implement full coverage and automatic data collection of the pavement in the flight area. Combined with deep learning, multi-modal data fusion and other data intelligent processing methods, it can accurately identify and analyze surface surface diseases and internal structure diseases, and provide scientific data support for airport maintenance.
The local exhibition area mainly displays the overall brand image of the place, combines the industrial development and regional characteristics of various places, and highlights the achievements of local brand building.
With their unique brand stories, excellent product quality and innovative business models, these provincial, municipal, city and corporate brands have jointly created a brand image of symbiosis between brands and cities, and the coexistence of beauty and excellence.
The service upgrade highlights the brand's life aesthetics and humanistic care
As a highlight of China Brand Day, the beautiful market brings together more than 150 brand enterprises such as Chinese time-honored brands, regional characteristic consumer goods, geographical indication products, and intangible cultural heritage handicrafts to exhibit and sell on site.
At the same time, new cross-border models such as "Art+", "Fashion+", "Scene+", "Culture+" and "Digital +" are blooming here, presenting an in-depth integration of brand and culture for the audience, allowing visitors to experience the fashion trend and life aesthetics of Chinese brands in an immersive experience.
The service renewal behind Chinese brands has also become a new trend. For example, the Shanghai exhibition area will focus on one of the service areas such as culture, tourism, sports, human resources, and elderly care, such as displaying the cruise economy of the Aida Modu and the service brand of Shanghai's "Haiju Talents", vividly depicting a people-centered, service-driven Shanghai brand image that is committed to building a better life.
These not only reflect the precise grasp of consumer needs of Chinese brands, but also highlight the brand's responsibility to improve people's quality of life and promote social well-being.
The world looks at the brand, and the Chinese brand shines on the global stage
In 2014, the important instructions of "the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands" pointed out the direction for promoting the transformation and upgrading of the mainland's industrial structure and building Chinese brands.
Ten years have passed, and we have seen that a large number of domestic brands have stood at the forefront of the times.
More and more Chinese brands are taking the initiative to go global, create a world-class brand image overseas, and strive to become the teller of Chinese stories, the disseminator of Chinese culture and the booster of the national image.
On the China Brand Day, XCMG Group, as a leader in the field of China's construction machinery, has been selected as one of the "Top 500 World Brands" for five consecutive years, and has demonstrated the competitiveness of Chinese brands in the global market with iconic products such as "the world's first hanging" and "Shenzhou's first digging", and its products are exported to more than 190 countries and regions, becoming a beautiful business card made in China to the world.
As an important carrier of Chinese culture, the Yuyuan Lantern Festival attracted widespread attention when it went to sea for the first time last year, and became one of the important activities to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France and the Sino-French Year of Cultural Tourism, attracting a large number of overseas tourists and media reports, demonstrating the positive role of Chinese brands in cultural communication and international exchanges.
As the first representative of Chinese enterprises to go abroad, CCCG's business covers 157 countries and regions around the world, ranking first among the world's largest international contractor Chinese enterprises for 17 consecutive years. Under its leadership, well-known brands such as China Communications Construction, China Harbor, China Road and Bridge, and Zhenhua Heavy Industries have created a series of landmark projects, such as Lianxin Bridge, Zhifu Road, Development Port, Cleaning Station, Happy City, etc., which have become an international window to show the strength and image of Chinese brands.
The 8th China Brand Day is not only an all-round display of China's brand development achievements, but also a positive response to General Secretary Xi Jinping's requirements for new quality productivity and high-quality development.
Through this brand event, Chinese brands vividly interpret the profound connotation of "Chinese brands, shared by the world" to the world with the power of innovation, the soul of quality, and the heart of service, bringing a brand feast to global consumers, and writing a new chapter for Chinese brands to go global and influence the world.
Take a look at the news reporters: Xie Danqing, Jin Puqing, Lu Yi
Editor: Xie Danqing
Editor-in-charge: Li Yintao