On April 29, Jeanswest, the head brand of casual wear, officially announced that young actor and singer Wang Yibo is the global spokesperson of Jeanswest casual wear brand.
As soon as the news was issued, it was #王一博真维斯全球代言人#等话题迅速霸榜微博平台热搜 and sparked a wave of public discussion on social media about Wang Yibo's commercial value and Jeanswest's brand strategy.
Wang Yibo is the power of the top stream
Empowering local brands
As an artist with extremely high traffic, Wang Yibo has a wide and highly sticky fan base, as well as a strong ability to bring goods, and has a great influence among young consumer groups, and his commercial value is undoubted.
According to the statistics of this magazine, Wang Yibo currently holds the highest endorsement of seven major domestic and foreign clothing brands, including the world's top luxury brand Chanel, the high-end sports fashion brand Lacoste, the high-end fashion brand EVISU, the sports brand Anta, the loungewear brand Bananai, the down jacket brand Yaya, and the national casual wear brand Jeanswest.
At a time when the competition among international brands is fierce and most of the spokespersons are measured by commodity value attributes, Wang Yibo's endorsement of many national brands has triggered many discussions in the industry about its commercial value and resource quality.
The reporter of this magazine believes that Wang Yibo "holds hands" with many national brands, reflecting his social responsibility as a public figure, actively responding to national policies to support "domestic products as self-improvement" and helping brands break market barriers and enter the public eye at the moment of the revival of the "national tide".
With the continuous improvement of the public's national self-confidence and cultural self-confidence, consumers' recognition of domestic products has increased significantly, and wearing domestic clothing with oriental elements is becoming a trend.
In order to meet the growing material and cultural needs of consumers, national brands are renewing and upgrading from product quality, design and development to brand image, and Wang Yibo's endorsement will undoubtedly add a fire to the image of these clothing brands, enhance their popularity, and activate the consumer market, and even enhance the international competitiveness of the brand.
With the power of the top stream, empower local brands. Wang Yibo has driven the growth of domestic brand sales through his own influence, and driven the popularity and recognition of the brand, which is not only a strong promotion of the rise of national brands, but also a positive advocacy of the "national tide" cultural self-confidence.
Jeanswest with a vision of the future
Refresh your brand
Many post-90s generations may be no stranger to Jeanswest JEANSWEST, as one of the three giants of casual clothing, Jeanswest has a high national recognition. But nowadays, it is difficult to see it in prime locations in first- and second-tier cities.
Like national casual wear brands such as Giordano and Baleno, JEANSWEST has also experienced the frantic expansion of foreign fast fashion brands such as ZARA, H&M, and Uniqlo to seize market share, as well as the impact of e-commerce platforms in the Internet era. In order to survive, Jeanswest adjusted its brand strategy, played the banner of "popularization of famous brands", and gradually sank to the third and fourth tier cities and below.
This decision has brought rapid growth for Jeanswest for ten years, but with the advent of the era of consumption upgrading, consumers' demand for product quality, design concept and cultural connotation has soared, and Jeanswest has experienced many tests in the rapidly changing market.
In this regard, Jeanswest did not slump, but burst out with strong development potential with its deep industry accumulation. The brand keeps up with market trends by promoting the transformation of scientific and technological achievements, strengthening the integration of industry and academia, and launching new products with cultural characteristics.
Whether it is at the 2024 Autumn and Winter China International Fashion Week, together with Huang Gang, the designer of the highest award of Chinese fashion design "Golden Top Award", to jointly release the "Dune Aesthetics" autumn and winter menswear series with Chinese characteristics, showing the brand's new attempts in design and market strategy, or holding the "China Jeanswest Cup Casual Wear Design Competition" for 33 consecutive years, Jeanswest actively cultivates and explores China's cutting-edge design forces, promotes the innovation and development of China's clothing industry, and is always on the road of seeking transformation and development.
With a vision of the future, renew the brand image. In recent years, Jeanswest has developed a new model of "brand ecosystem" to drive brand transformation with digitalization to achieve high-quality development. In this important period of transformation, the official announcement of Wang Yibo's endorsement is of great significance for the development of the brand.
On the one hand, it deepens the emotional bond between the brand and customers through the upgrading of the brand image, and on the other hand, it helps the brand to become younger through the influence of the spokesperson, establishes a strong emotional connection with the new generation group, promotes the renewal of the national casual wear brand, and helps the brand develop with high quality.
As of press time, only one day on sale, the first batch of the same part of Wang Yibo's official website has been broken, showing its strong ability to carry goods. The reporter believes that in addition to the influence of the spokesperson, product upgrading and cultural empowerment are the only way for a brand to become long-term and sustainable, and I also believe that this national brand with a glorious history can grasp the opportunity of this cooperation to break through again!