Recently, JEANSWEST officially announced that young actor and singer Wang Yibo is the global spokesperson of JEANSWEST casual wear brand. On the day of the official announcement, the theme advertising campaign was released simultaneously, and Jeanswest joined hands with Wang Yibo to interpret the brand's new proposition - "Do what you like, 'tenacity' is really the same;
Jeanswest and Wang Yibo, resonating at the same frequency only because of "tenacity and truthfulness"
The official announcement of Wang Yibo as the global spokesperson of Jeanswest casual wear brand is not only the same frequency resonance of the life attitude of the brand and the spokesperson, but also a two-way rush of national fashion. Wang Yibo in front of the camera, constantly polishing and pursuing excellence in the professional field, film and television works, variety shows are loved by the audience; outside the spotlight, he is low-key and sincere, tenacious and brave, fully devoted to his love, and strives to open up new territories on the new track and face different challenges.
Since Jeanswest entered the Chinese market in 1993, it has broken the single wearing choice on the market at that time with its comfortable and well-fitting casual clothing style, triggering a "phenomenal" casual trend. To this day, when people mention classic casual wear categories such as T-shirts and denim, Jeanswest is still a brand full of memories for Chinese people. In recent years, Jeanswest has actively promoted brand transformation and upgrading, developed a new model of "brand ecosystem", and launched a series of style brands with the development strategy of "multi-platform, multi-brand and multi-category": denim brand JEANSWEST JEANS, plus-size menswear JEANSWEST GEAR, fun fashion brand JEANSWEST CLUB, new generation fashion brand JEANSWEST Z+, etc.
Over the past 30 years, after the ever-changing market, Jeanswest has not only burst out with strong development potential with its profound industry accumulation, but also shown a unique depth in the brand connotation.
Looking back on the road ahead of Wang Yibo and Jeanswest, it is not difficult to find that there are many similarities between the two: working hard with a "true" attitude and persisting with the quality of "tenacity". The same professional seriousness, in their respective fields have a popular reputation of the works and products, the same original intention, not afraid of difficulties, stick to the inner choice, the same dare to innovate, actively cross-border exploration, open up infinite possibilities.
Jeanswest's "play really" official announcement detonated the world
On the eve of the official announcement, the brand drove the topic discussion through silhouettes and tidbits on the social media platform to build momentum for the official announcement in advance. On the day of the official announcement, Jeanswest and Wang Yibo joined hands to release Douyin co-created content, officially releasing the official announcement. Jeanswest also launched the topic of "Play for Reality", and social platforms such as Weibo, WeChat, and Douyin simultaneously launched promotional content, and life apps such as videos, music, and maps carried out linkage publicity, further expanding the "circle-breaking effect". On the same day, #王一博真维斯全球代言人#等话题霸榜微博平台热搜 sparked a wide discussion.
In addition, the official announcement of the release of materials was simultaneously detonated offline, pushing the heat and volume to a climax, triggering a continuation effect. As the global spokesperson of Jeanswest casual wear brand, Wang Yibo filmed the first themed TVC on the large screens of many international city landmarks such as Times Square in New York, Shibuya Metro Station in Tokyo, and Bourke Commercial Center in Melbourne, and linked landmarks in many cities to dominate the screen. At the same time, themed TVCs and image posters were also launched at high frequency in subway stations and cinemas in key cities such as Beijing and Shenzhen, further enhancing the emotional connection between brands and consumers, and between brands and fans.
It is worth mentioning that the brand specially launched the TVC on the large screen in Wang Yibo's hometown Luoyang, and the huge image poster of the spokesperson was hung in the headquarters building of Jeanswest, which filled the official announcement and momentum. In addition, in order to expand the scope of communication, this spokesperson-themed TVC will enter theaters around the world, with the help of film and television media, so that more audiences can feel Wang Yibo's strength in empowering the value of endorsement brands while watching the movie.
With a vision of the future, "Bo" out of "true" wonderful
In this endorsement and promotion, Jeanswest launched a full-dimensional publicity offensive of "omni-channel, high-frequency, and three-dimensional" to maximize brand exposure, which is another major action to renew and upgrade the brand image.
For a long time, Jeanswest has been adhering to the business philosophy of "popular brand, value-for-money", and is committed to creating a "people's brand" that truly belongs to the Chinese people. In more than 30 years of industry cultivation, Jeanswest is not only a participant and witness in the development of the textile and garment industry, but also a national fashion memory of a generation. The comfortable wearing lifestyle of "being the real me, wearing the real self, and sharing the true self" advocated by the Jeanswest brand has also gained a group of customers and friends who follow their hearts, do not blindly follow, and support sincerity.
In recent years, Jeanswest has developed a new model of "brand ecosystem" to drive brand transformation with digitalization to achieve high-quality development. On the occasion of this important transition period, the official announcement of Wang Yibo's endorsement is of great significance for the development of the brand. On the one hand, it deepens the emotional bond between the brand and customers through the upgrading of the brand image, and on the other hand, it helps the brand to become younger through the influence of the spokesperson, establishes a strong emotional connection with the new generation group, promotes the renewal of the national casual wear brand, and helps the brand to achieve high-quality and sustainable development.