"It seems that there are 100 million people everywhere", "there is a long queue at half past five in the morning, and you can't squeeze in a little", "an average of 50,000 steps a day, and 30,000 steps in place" This year's "May Day" everyone's travel demand ushered in a full release, and tourism consumption showed a "blowout" outbreak
According to data from a number of tourism platforms, on the basis of last year's explosion of tourism demand, the number of hotel and air ticket bookings in popular cities across the country during this year's "May Day" holiday still increased significantly, and as the first "May Day" holiday after the resumption of outbound travel, the number of international air tickets and hotel bookings hit a record high on the tourism platform.
The number of international machine wine bookings during the "May Day" holiday
Both hit record highs for the same period in history
Playing abroad is the choice of many people on this year's "May Day". A traveler from Kunming, during the "May Day" holiday, went to Singapore, Malaysia, Thailand, a total of 7 cities in 3 countries, international "special forces" emerged.
Following this year's Spring Festival, Chinese tourists have once again spread all over the world. According to Qunar data, Chinese tourists have traveled to 1,035 cities around the world, and the concentrated travel of Chinese tourists has led to the recovery of consumption around the world, and the "Chinese Festival" has once again become the peak season for global tourism consumption. Qunar data shows that during this year's "May Day" holiday, the number of international air tickets and hotel bookings hit a record high in the same period in history.
The five-day holiday has made the travel distance longer for tourists, and the Middle East and Europe are the popular outbound travel directions for "May Day". On the Qunar platform, air ticket bookings for Saudi Arabia and Egypt in the Middle East have increased by more than three times, the United Arab Emirates, Turkey and Qatar have increased by more than 50%, and the United Kingdom, Hungary, Ireland, Spain and Croatia in Europe have doubled their air ticket bookings.
Recently, due to the decline in the yen exchange rate, Japan has become a popular destination for tourists. Qunar data shows that the top 10 popular destinations during the "May Day" period are Thailand, Japan, Malaysia, South Korea, Singapore, Indonesia, Vietnam, the United States, the Philippines, and Australia, and the number of air ticket bookings to Japan has increased by more than 60% compared with 2019, ranking first among the top ten destinations.
In terms of inbound tourism, Tongcheng Travel data shows that the most popular destinations for inbound air tickets during the May Day holiday are mainly first-tier cities and regional core cities such as Shanghai, Guangzhou, Beijing, Shenzhen and Chengdu, which have greater international visibility and inbound tourism attractiveness.
The tourism "label" has driven the holiday economy of small towns to grow dozens of times
During the "May Day" holiday, Internet celebrity cities and high-end resort hotels across the country have become the first choice of many tourists. Travelers with Type E (extroverted) and Type I (introverted) personalities show their own unique ways of leisure during their vacations.
From Zibo barbecue to Tianshui Malatang, from the flag head cheongsam to the Hanfu hairpin, from the sunrise and sunset to the army chasing tears, this year's "May Day" holiday has a small city with local characteristics, with food, beautiful clothes, and beautiful scenery, the energetic "E people" have gone to check in.
Unlike large cities with abundant resources, niche cities can drive exponential growth in the tourism economy by relying only on an out-of-the-circle label. According to a rough calculation by Qunar big data researchers, the per capita consumption of a meal of Tianshui Malatang is 30 yuan, driving local consumption of 650 yuan, experiencing Quanzhou hairpins only costs 40 yuan, driving local consumption of 900 yuan, and going to Pingtan to chase blue tears high-speed rail is about 40 yuan, driving local consumption of 700 yuan...... Based on this calculation, the niche Internet celebrity cities out of the circle have driven the overall consumption to be amplified by nearly 20 times under the check-in of E people.
On the contrary, some "I people" who want to rest more choose a more comfortable hotel vacation. Coinciding with the rainy weather in many cities during this year's "May Day" holiday, Qunar data shows that the number of hotel bookings for resort hotels and characteristic homestays during the holiday period increased by 1.3 times year-on-year. After more than a year of tourism rebound, the number of tourists who choose to recuperate and recuperate is gradually increasing.
"New Chinese-style" tourism welcomes the boom
The "new Chinese-style" tourism, which is characterized by new cultural tourism experiences such as check-ins in ancient cities and towns, intangible cultural heritage experiences, museum exhibitions and traditional clothing check-ins, also ushered in a consumption boom during this year's "May Day" holiday. "New Chinese" tourism combines young people's love for traditional culture with modern tourism and leisure methods, adding a richer and more diverse cultural connotation to people's journeys, which has attracted the attention of tourists.
Tongcheng Travel data shows that during this year's "May Day" holiday, the booking popularity of popular museums and ancient cities and ancient towns increased by more than 4 times year-on-year. The Mausoleum Museum of the First Qin Emperor, the Palace Museum, the Sanxingdui Museum of Guanghan and the Luoyang Museum are the most popular museums for holiday tourism. The ancient city of Zhangzhou, the ancient city of Lijiang, the ancient town of Luzhi, the ancient city of Kashgar and the ancient city of Nanxun have attracted the attention of tourists with their respective cultural customs and architectural characteristics.
In addition, outdoor enthusiasts are more likely to take the major cultural mountains in China as a travel choice. During the "May Day" holiday, Laojun Mountain, Wugong Mountain, Yellow Mountain, Huashan Mountain and Emei Mountain have become popular mountain scenic spots in China. As an important part of pop culture, sporting events such as music performances and marathons have led to a significant increase in bookings for nearby accommodations.
Theme parks are a popular choice for families with children. According to Tongcheng Travel data, Shanghai Disney Resort and Universal Beijing Resort became the most popular theme parks during the holidays.
Supply chain recovery flattened prices
Budget hotels return to "economy"
Big cities are crowded, and small cities are also crowded. During this year's "May Day" holiday, the national tourism market has entered a multi-point flowering and all-round prosperity trend. Qunar data shows that the number of hotel bookings in popular cities in China during this year's "May Day" holiday increased significantly year-on-year, among which Nanchang, Huangshan, Shangrao, Yangzhou, Shaoxing, Changzhou, Luoyang, Taiyuan, Taizhou, and Quanzhou are popular cities for hotel bookings, with an average increase of 70%.
Compared with 2023, the average price paid by hotels on May Day this year is flat. Prices for two-, three- and four-star hotels, which had the highest increase in bookings, declined. Among them, three-star hotels decreased by 9%, and two-star hotels decreased by 7%. The price of budget hotels, which once soared last year, is back in the "economy".
Source: Financial Times client
Reporter: Ma Ling
Editor: Liu Nengjing
Email: [email protected]