"Center of the Universe" Cao County
It's on fire again this year
……
The beginning of the Year of the Dragon
Horse-faced skirt, a traditional costume of the mainland
Become the new "top of the national tide"
The focus of the supply chain is on Cao County, Shandong Province
According to statistics, only January-February of this year
Cao County horse face skirt sales
It is close to 550 million yuan
Locals joked:
"The sewing machines are smoking"
Retired soldier Yang Wei
Created his own original Hanfu in Cao County
I hope more people will pay attention
Walking Chinese culture
The transmitter makes Hanfu and has no edge?
Yang Wei enlisted in the army in 2000
He served in the former Second Artillery Corps
is a launch trumpeter
8 years of experience in the army
It can be said that it has nothing to do with Hanfu
After retirement
Yang Wei came to Wuxi
Work in logistics
One year, I returned home for the Spring Festival
The village council convened one
A tea party that mobilizes young people to return to their hometowns and start their own businesses
Cao County at that time
It has begun to take shape in the performance costume market
Yang Wei, who missed his hometown, was moved
After consulting with his wife
Decide to sign up for training and register for an online store
Opened a small costume workshop
It mainly supplies products to local pickers
As the market matures
The pick-up merchant realizes that the profit margin of dropshipping is low
They have opened their own factories
Yang Wei's family workshop
Facing sales difficulties
To solve the puzzle
He went to Hangzhou to learn about e-commerce experience
Recruit a local operations team
Leave the professional work to the professionals
In 2018, the national tide rose
Hanfu "Breaking the Circle"
"What is Hanfu?"
At first, Yang Wei was confused about this
2020
There is a national outbreak
The costume market is stagnant
Yang Wei had to make a change
"Most costumes are disposable
Margins are not high and seasonality is strong
But Hanfu is more profitable
Popular all year round. ”
After knowing some knowledge of Hanfu
Yang Wei is determined
Transformed from performance costumes to children's Hanfu
From a small mom-and-pop shop to an annual sales volume of more than 50 million yuan
Hanfu has different dynasties, shapes, and styles
For the layman Yang Wei
It's a big challenge
"The costumes are the same
Generally, there are only a few styles
Hanfu pays more attention
The beauty of the original design"
In order to do this well
Yang Wei hired a team of designers with a high salary
From fabrics, craftsmanship, styles, etc
Strict control in many aspects
"Our consumer base
Mainly women between the ages of 20 and 40
They have high requirements for beauty
We just want her to get the product when she gets it
Think it's worth it!"
From the initial production of children's hanfu
to adult hanfu
And then to today's original brand
Yang Wei has taken every step solidly
"Every day I work overtime
When I used to do it myself
It's common to stay up until eleven or twelve o'clock
I didn't expect to be the boss now
Still have to work overtime
To summarize and review
Whether each link is in place
I was trained in the army, and I can endure hardships!"
In Yang Wei's Hanfu exhibition hall
Crowded
Tourists and buyers come here
Linger here to appreciate the beauty of Hanfu
Today, his company
The low-end, mid-range has been formed
High-end different product lines
Offline wholesale and online retail
Hanfu will be sent to thousands of households
Maybe one day the comrades-in-arms will be in the scenic spot
See Hanfu rental
large-scale performances, etc
It's all brands from comrades-in-arms
His goal is not limited to selling hanfu
After 10 years of hard work
Yang Wei put the mom-and-pop shop
Gradually developed into
A company with annual sales of more than 50 million yuan
Become a retired soldier
A successful example of returning home for employment
Many ex-servicemen from the surrounding villages
Come here to learn about entrepreneurship
"If you're a novice
Be sure to study more
After understanding clearly, choose the way to start a business
Don't do it blindly
I believe in my comrades-in-arms
Willing to endure hardships and persevere
I will be able to face the difficulties bravely."
Yang Wei said
Orders in short supply
strengthened Yang Wei's determination to continue to make Hanfu
But his goal is more than that
"Hanfu is a walking Chinese culture
I hope by shooting
Make short videos, etc
Attract more people to pay attention to the beauty of Hanfu"
Article source: Chinese veterans (ID: zgtyjr). The reprint must be indicated from the WeChat public account of "Chinese veterans", otherwise it will be regarded as infringement.
Acknowledgments: Shandong Provincial Department of Veterans Affairs, Cao County Veterans Affairs Bureau
Author: Yang Xuan, a Chinese retired soldier and all-media reporter