Jinyun News: On May 5, the reporter learned at the Municipal Bureau of Culture and Tourism that during the 2024 "May Day" holiday, around the brands of "Tianjin's first 'bell' ringing you" and "Spring Breeze Ten Miles Tianjin Waiting for You", with the theme of "May Day Carnival, Jincheng is at ease", more than 80 key activities with 8 major themes, 8 quality service measures and three series of 28 Tianjin cultural and tourism route products have been carefully planned and launched, creating a positive, warm and joyful holiday atmosphere.
According to China Unicom's big data, during the holiday, Tianjin received a total of 14.0786 million tourists, a year-on-year increase of 27.5%, an increase of 239,200 compared with the total number of tourists received during the eight-day Spring Festival holiday this year, of which 5.9805 million tourists in Tianjin, accounting for 42.5%, and 8.0981 million tourists from other cities, accounting for 57.5%, achieved tourism income of 12.21 billion yuan. According to Ctrip's data, Tianjin ranks the eighth most popular city for peripheral travel in China, the sixth most popular tourist destination for the "post-00s", the fifth most popular destination for parent-child travel in China, and the tenth most popular destination for first-day inbound travel, and is the preferred travel destination for Beijingers, with the number of online travel transactions increasing by 38.72% year-on-year, the online travel transaction value increasing by 49.37% year-on-year, and the inbound travel orders increasing by 65% year-on-year.
The Beijing-Tianjin-Hebei cultural and tourism synergy continues to deepen
During the "May Day" period, the Beijing-Tianjin-Hebei cultural and tourism departments jointly launched 18 unique tourism routes around the content of "same-day round-trip tours", "weekend door-to-door tours" and "multi-day in-depth tours", which were simultaneously launched on the Ctrip APP. At the same time, it covers Beijing Universal Studios, Hebei Tangshan Banquet, Tianjin TEDA Aircraft Carrier Theme Park and other special scenic spots, involving 12 routes of cultural tourism through trains, and also serves the majority of tourists simultaneously. More tourists have traveled deeply in Beijing-Tianjin-Hebei during the "May Day" holiday, experiencing the infinite excitement of Beijing-Tianjin-Hebei in one stop, and the integration of Beijing-Tianjin-Hebei cultural and tourism market has been deepened and realized. Among them, the Tongwu Corridor Cultural and Tourism Exchange Season and the 2nd Grand Canal Cultural Festival series of activities in Wuqing District run through the entire "May Day" holiday, with various forms of theatrical performances, book and film exhibitions, intangible cultural heritage agricultural products exhibition and sales, "Wuqing Treasure Tour" series of check-ins, "Wonderful Night" of the library and museum, and canal-themed light and shadow shows. More than 100 cultural and tourism activities with rich content have further enriched the cultural and tourism life of the people in Beijing, Tianjin and Hebei, and promoted the integration of the regional cultural and tourism market. According to China Unicom's big data, it received 1,857,500 tourists from Hebei Province, accounting for 22.9% of the tourists received from other cities, and 1,039,200 tourists from Beijing, accounting for 12.8% of the tourists received from other cities.
The theatrical performances shined
During the "May Day" period, sponsored by the Municipal Bureau of Culture and Tourism, the "'Bridge' to see the Haihe River, meet the romance" - a series of activities of the bridgeside music will be staged along the colorful Haihe River, and the exquisite interpretation of the on-site artists will allow citizens and tourists to encounter a high-quality art feast on the romantic Haihe River, attracting more than 10,000 citizens and tourists to watch the performances on the spot, watch the rehearsals on the spot, More than 80,000 viewers participated in the interaction, and more than 100,000 viewers watched the performance online through the live broadcast platform, and CCTV News reported on the event. Deng Ziqi's 2024 concert tour was performed twice in a row at the Tianjin Olympic Sports Center, attracting 96,000 fans to watch it live. Held in Dongjiang, the Bubble Island Music and Arts Festival intertwines different types of music from pop to rock, from folk to electronic, bringing three audio-visual feasts to music fans, attracting a total of 77,000 music fans. In addition, 359 wonderful performances with rich content and diverse types also appeared on the Tianjin stage during the holiday, covering drama, parent-child children's drama, opera, music and dance, quyi and other art forms, including immersive sensory drama "Looking for a Dramatist", Zhang Yuan immersive night game drama, classic drama "Thunderstorm", children's drama "Cinderella", etc., as well as Peking Opera "Da Tan II", Hebei Bangzi "Butterfly Cup", Pingju "Burning Bones" and a stage play that integrates traditional martial arts, dance, music and other art forms. Wu Legend Huo Yuanjia", cross talk opera "North and South Tongchun Famous Artists Special", etc., meet the diverse cultural needs of citizens and tourists.
The scenic activities are very lively
During the "May Day" period, many special theme activities debuted in the scenic spot for the first time, allowing citizens and tourists to feel a different kind of relish. The theme market of the Folk Culture Expo Festival, the exhibition of Tianjin-Taiwan exchange achievements, and the cultural performances of the Tianjin School of Art and Culture of the first Tianjin Ancient Culture Street Folk Culture Tourism Festival in Nankai District brought a cultural feast integrating Chinese culture experience, intangible cultural heritage display and interaction to citizens and tourists. In the "Hi Hi Trend Culture Festival" in Jinjie, Heping District, the street dance competition cooperates with the market scene to inject ancient charm and new trend into Jinjie. Tianjin's first theme park named after the image of myths and legends, the first street of Nezha Town in Hexi District, was unveiled, attracting many citizens and tourists to come to experience. In the Jingpo Ethnic Eye Song Festival in the Cheshenjia Scenic Area of Jizhou District, the actors and tourists sang and danced together, and the scene became a sea of joy. "Meet Baodi, Impression Chaobai" Animation Cosplay Happy Parade of the 2nd Chaobai River Four Seasons Happy Tourism Festival in Baodi District, Guochao Cultural Festival of Tianjin Happy Valley Theme Park in Dongli District, and Tianshan Sea World Meter Cube Water Electric Music Party in Jinnan District, attracted a large number of tourists to take photos and check in. During the holiday, the Golden Street Cultural Tourism Zone, the Five Avenue Cultural Tourism Zone, the Ancient Culture Street Tourist Area, the Italian Style Tourism Area and the Water Park ranked among the top five in the number of tourists in the city, with the highest number of tourists in a single day reaching 650,000, 320,000, 290,000, 190,000 and 80,000 respectively.
Rural outings are highly sought after
Enjoying the "slow" life of wild fun in the fields has become another hot spot of Tianjin cultural tourism on May Day, among which immersion in the sea of flowers to check in and take photos has become the first choice for travel. The "Rape Flower Festival" in Xiaowangzhuang, Jingang Farm, Binhai New Area, the second Grand Canal Cultural Tourism Festival of Chunguang Family Farm in Jinghai District, and the flower market exhibition of Dongli Lake Flower Base in Dongli District, are full of tourists taking pictures on the spot. Farming experience and parent-child interaction are also mandatory items for "May Day" family travel. The "Interesting Insect Festival" in Zhangjiawo Town, Xiqing District, the Wilderness Kitchen in Yangliuqing Town, the Rice Planting Activity in Jingbao Hot Spring Farm in Baodi District, the Limutai Scenic Area in Jizhou District, the Tuanshanzi Pear Garden, and the Red Crispy Pear Base in Luozhuangzi Town have been adopted and entertained by children, so that more family members have received "food and agriculture education" in the field and experienced the fun of farming.
The gravitational pull of the activities to benefit the people is full
During the holiday, Tianjin Museum, Tianjin Art Museum and Li Shutong's Former Residence Memorial Hall will work together to integrate collection resources and launch 17 exhibitions, 28 activities, and nearly 100 public welfare explanations to accompany the audience to enjoy the excitement of the museum. Among them, Tianjin Museum's cross-border integration project "Museum Wonderful Night", for the first time, joined hands with Tianjin Song and Dance Theater Ballet to integrate the stage art of ballet with Polish folk culture, and dedicated a charming experience of the perfect "date" between the museum and ballet. The digital art exhibition "Turing Garden" launched by Tianjin Art Museum upgrades MR mixed reality technology and presents a garden event that integrates nature, humanities, technology and art. Tianjin Mass Art Museum launched the first round of three performances of the "Weekend Theater" and the "May Day" Cultural Market, providing citizens and tourists with trendy cultural and creative experience activities such as stamp collection, postcard making, hot gourd painting, group fan painting, crochet and so on, so that more citizens and tourists can enjoy a better life during the holiday.