Nowadays, the best way for a brand to quickly become well-known or out of the circle is to "co-brand". In this regard, the mobile phone case brand "CASETIFY" has cooperated with IPs in different fields to achieve both out of the circle and make money, and continue to harvest the wallets of consumers in the "Z generation".
However, CASETIFY has recruited many classic IPs, and it is not easy for other mobile phone case manufacturers to take the road of "co-branding", not to mention that there is a place in the world called "Huaqiangbei", and it is not the same as playing with a mobile phone case?
As a manufacturer of digital accessories products based on new materials such as aramid fiber (also known as Kevlar) and carbon fiber, PITAKA products have always been well-known in the digital circle. Now, in addition to continuously strengthening their hard power, they are also looking for IP for co-branding, no, recently they have launched a new mobile phone case co-branded with the "three-body problem". Let's find out how it performs.
Starting from the packaging, the co-branding is reflected everywhere
From the beginning of the packaging, the PITAKA "Three-Body Collaboration" aramid fiber magnetic phone case is full of co-branded elements. In addition to the conventional "ID photo on the front of the mobile phone case" and the identity of the "three-body co-branded model", you can see the theme and story background of this joint brand when you open the box from the side magnet.
The red is the famous scene of the novel "Three-day Volley", and the blue version is "Three Days of Beads", both of which symbolize the long night, waiting for the sun to rise as usual, and guarding civilization to move forward endlessly in challenges and unknowns. Moreover, the elements of the three-body problem also coincide with the concept of PITAKA, which is to break the limit and subvert people's imagination with technology.
There's not much left in the package, except for the phone case, there is only a product manual.
This collaboration is not only compatible with the iPhone 15 Pro series, but also with the Huawei Mate 60 Pro series and the Samsung Galaxy S24 Ultra. It can be said that PITAKA fully meets the choices of different models of people, so that everyone can feel the love and pursuit of science fiction culture.
Xiaobian also found that the packaging box of PITAKA was originally made of bagasse recycled fiber pulp, which can be 100% degradable, protect the earth with practical actions, and continue human civilization with its own strength, which can be said to echo the theme of this joint brand.
Lightness, appearance, and texture, I want them all
Lightness is the two most obvious labels of the PITAKA phone case, and when I opened the package and played with it, I felt the extreme lightness of the aramid fiber material. The weight of the phone case is about 26.5g, as thin as 1.4mm, what is the concept?1.4mm is about the thickness of 13 sheets of A4 paper, and 26.5g is about the weight of 6 sheets of A4 paper, which can restore the feel of bare metal to the greatest extent.
In addition to being as light and thin as ever, you can also always trust the aesthetic of PITAKA. This three-body joint branding, they have made a good restoration of the famous scenes "Three-day Volley" and "Three-Day Beads".
The "Three-Day Volley" model is red in color, which not only gives a sense of power, but also heralds the end of a long night and the sun is about to rise. In addition, PITAKA also cleverly uses three colors to represent the three suns, and the pyramid below is distinguished by another color, and various elements are superimposed but not chaotic, and with the three-dimensional weaving of aramid fibers, it can highlight the texture in the hand. In addition, there is also a three-day volley egg composed of three geometric shapes hidden inside the phone case, which echoes the inside and outside of the back pattern.
Looking at the "Three-Day Beads" model, its main body is blue, which is more low-key than the "Three-Day Volley", and it is also more paired with a dark-colored mobile phone. The phone case is printed with three suns and the pyramid below, symbolizing that life and civilization are about to restart, and I have to say that this one is still very much in line with the original novel. It also hides an easter egg inside, with three suns lined up in a straight line and an orbit at the outermost point.
In addition to the woven pattern, the two phone cases are printed with the PITAKA&3Body joint logo on the bottom of the phone case, which is very recognizable, and the silver lens frame on the back also achieves a perfect match with the color matching.
In addition to the visual enjoyment, PITAKA also uses the "MagEZ 5.0" technology this time, the specific principle is to add a layer of magnetic ring in the middle of the bottom layer of aramid fiber, and finally brush a layer of special coating, and finally reach the level where you can see the magnetic ring but touch it but can't feel it, and this technology can also make the phone case thinner after adding the magnetic function.
The surface coating process of "two grinding and three spraying" also ensures the feel, which not only has a skin-friendly feeling when touched by hand, but also feels the texture of aramid fibers, and the experience is very good.
There is no doubt that this "Three-Day Volley" and "Three-Day Beads" have played a unique trick with the joint name. A variety of fiber mixing technology to achieve the perfect fusion of color matching, not only to meet the expectations of three-body fans for the co-branded pattern, but also to ensure a three-dimensional feel, and most importantly, they can ensure that the user is not prone to aging and discoloration under continuous use. To be able to do this, the hardships behind this may only be known to PITAKA itself.
The devil is in the details
For a mobile phone case, it is not enough to have a good touch and excellent color matching, and details are also an important factor for users to choose to buy, especially under the premise that the price has come to 499 yuan, consumers must have taken a magnifying glass to see the product.
For the back lens, PITAKA has added some special designs this time. The first is that the lens ring is sprayed from black to silver, and the second is that the lens circle adopts a caisson assembly process, which maintains the flatness inside the phone case, so that the phone fits more closely to the phone case, and the outer lens circle is further increased to give effective protection to the lens.
Look carefully at the four R corners of the mobile phone case and the bezel are adducted inward, the purpose of this is to wrap the mobile phone, so that it is not loose, and its bezel is slightly higher than the mobile phone screen, but it is not much higher when you touch it carefully, so that it does not affect the protection of the mobile phone, and can solve the problem of awkward hands on the edge.
I guess that the transition at the edge of the back can't be smoothed due to the material, but in order to ensure the feel, PITAKA has polished a slice of about 1mm wide. In this way, when the user holds the phone, this facet will come into contact with the palm of the hand, avoiding awkwardness.
As mentioned earlier, the three-body co-branded mobile phone cases are all built-in magnet modules, which are convenient for adapting to some common magnetic charging treasures, magnetic card packs, magnetic wireless chargers and other accessories on the market.
In addition, the PITAKA phone case also comes with an RFID chip, which triggers PITAKA Studio when you use the phone's NFC to approach the PITAKA logo at the bottom, in addition to entering the serial number to verify the authenticity, you can also enjoy wallpapers, music libraries, games and other resources.
Is the semi-cladding resistant to falling, and what is the anti-fingerprint and anti-oil effect?
Although the shell of PITAKA is light and thin, the aramid fiber material is strong enough, is it durable?
The reason why it is a bit anti-drop is that it still has basic protection for the four R corners of the mobile phone, not only anti-scratches, but more importantly, anti-falling. (It's impossible for Xiaobian to test your own phone case) But when I searched for "95 new PITAKA protective case" on a second-hand platform, I found that most people put on PITAKA's phone case and the phone was safe and sound after falling, and the phone case left a few white scratches at most, but it did not affect the feel.
However, the design of the half-pack cannot protect the buttons, charging ports and speakers, which will lead to the bottom or top of the mobile phone not being protected in some drop scenarios, and it is easy to leave "traces" of contact between the mobile phone and the floor. If you mind, you can choose other all-inclusive phone case styles or anti-drop cases, but this light and thin cannot be guaranteed, and you have to give up one.
As for the anti-fingerprint and anti-oil effect, you can rest assured that PITAKA is completely assured. Not only this generation, but also the mobile phone case before this has insisted on using two grinding and three spray watch coating process, coupled with the material characteristics of aramid fiber itself, it can be said that as long as you don't deliberately look at the light every day, fingerprints and oil stains are almost invisible.
Finally, let's talk about their disassembly and assembly experience. Because the phone case fits too tightly, this undoubtedly greatly aggravates the difficulty of disassembling the phone case.
The correct way to disassemble is to break the lens in the upper left corner of the mobile phone first, then break the lower left corner, and finally push the lens hard to take down the mobile phone, which is very easy after learning.
summary
For PITAKA, the past gave people the impression of "straight man", "hardcore", "simple", and "expensive", which is obviously unacceptable to the brand. In recent years, PITAKA has continued to find other IPs and designers to co-brand, enhance the brand's tonality, and launch its iconic "floating weaving" series, "sunset and moonrise", "mountains and stars" series and other products, which have been well received by consumers.
The "Three-Body Collaboration" series, as another masterpiece of the PITAKA co-branded model, its technology and co-branding intentions are among the best in the past co-branded series, from the initial horizontal and vertical simple patterns, to the current complex patterns, every technological progress is to present more amazing works. Through this collaboration, many science fiction lovers learned about this brand for the first time, and they sighed: It turns out that the mobile phone case can still be played like this!
This may be the unique charm of the PITAKA brand.