Draw blind boxes, buy millet, draw cards, drink IP co-branded milk tea and coffee......
From elementary school students to middle-aged people, these subcultures are becoming more and more popular and have become a new trend.
This also stimulates the film market.
Audiences who like animation are eating better and better, with the introduction of various new films and the re-screening of old films.
Last year, "The Journey of Lingbud" exceeded 800 million at the box office, "Slam Dunk" was 660 million, and Hayao Miyazaki's new film "What kind of life do you want to live" was also 780 million;
Even the animation "Howl's Moving Castle" 20 years ago broke 100 million on the fifth day of re-screening.
These Japanese animations are even far ahead of Hollywood blockbusters in the same period.
On May Day this year, the animated theatrical version of "Spy Playing Home", which is a big hit in China, was released.
The box office defeated many domestic films and became the first choice for the May 1st family carnival -
"Spy Playing House Codename: White"
劇場版 Spy x Family Code: White
The original manga of "Spy × Playing Home" was serialized on Jump+ by Tatsuya Endo since 2019, and it was very popular when it was serialized.
Animation has fueled its global popularity, with seasons 1-2 of the animation coming online in 2022 and 2023, and this year's theatrical version will be released around the world.
The first season of the animation scored more than 190,000 people on Douban, with a score of 8.9 in both the first and second seasons.
The pink-haired girl Ania quickly became the new favorite of Internet memes, and even if you haven't seen the original, you must have brushed this image.
The plot of "Spy Playing Home" is funny, warm and surreal, and it is very popular in China.
It has co-branded with many domestic brands, such as milk tea, bread, and theme stores.
At the Comic Con in various cities, the number of Ania cosers is very eye-catching.
The mainland is scheduled for April 30, which is actually very late, but it won the daily box office championship on the day of release, and exceeded 100 million in 1 day and 10 hours after the release.
The film has no threshold and is suitable for all ages, so the box office is still rising steadily, and it can rush.
At the beginning, the Forter family appeared one after another, showing the characters and explaining everyone's identity.
Therefore, even if you haven't watched the TV version of the anime, you can understand it completely if you contact it for the first time.
Xiaomei also gave the background settings and main characters to those who hadn't seen it.
Pay attention, the handsome, tall, and elegant man in front of you is the protagonist of this work - Dusk.
He is a Western agent who is engaged in espionage operations in the East, and he is very capable, and "Dusk" is his code name.
The story is set in an alternate world, where the East and West have been in a cold war for decades, and the intelligence war is fierce, but it remains in a relatively peaceful state.
In order to investigate the dignitaries who threatened the peace of the East and the West, the "Owl Operation" was carried out in the eastern country at dusk -
Start a family and infiltrate the sorority of the prestigious school where the son of a dignitary attends.
So Twilight plays the role of Lloyd Forger, a psychiatrist, who plans to contact the mission objectives through his "daughter".
The daughter, of course, is the lovely Aniah, who was adopted by Dusk from the orphanage.
But what he didn't know was that Ania was actually born from an experiment in a certain organization, and was a superpowered person who could read minds.
Ania who wanted to leave the orphanage was very excited when she heard Dusk's heart, and she was very excited with the words "spy" and "mission", and felt that something must be a great thing.
So he managed to get Twilight to notice her.
In order to make the family more real, there is still a wife.
Twilight and Ania unexpectedly meet the female staff of the town hall, Joel.
And Joel's real identity is the killer of the assassination organization "Garden", codenamed "Princess Thorns".
Joel is uneasy about the idea that older unmarried women will be suspected of being spies, so he agrees to Twilight's "marriage proposal" and becomes the mistress of the Forge family.
They also adopted a dog, Bond.
Bond is no ordinary dog either, Ben is used as an experimental subject and is able to predict the future.
In this way, the father is a spy, the mother is a killer, the daughter is a superpower who can read minds, and the dog can predict the future.
The Fujie family, who did not raise idlers, hid their identities from each other and began to live together.
The peace of the world is in the hands of this temporary family with constant accidents.
In the theatrical version, the "Owl" mission has changed and may have to end early.
In order to show the progress of the "owl" and be able to continue the mission, by the way, for the sake of school activities and training Aniah's cooking skills, Dusk decided to go on a family trip to Phrygis.
During her journey, Ania mistakenly swallows a chocolate, which hides a great secret that will shake the peace of the world.
As accidents also happened one after another, the fate of the world was once again entrusted to this temporary family.
In addition to the original Japanese version of the film, there is also a Chinese dubbing option for this time.
The national dubbing version did not look for star artists, but found professional voice actors with top-notch business ability in the national dubbing circle - Bian Jiang, Ji Guanlin, and Shanxin.
Animations that already have supernatural elements are not professional, and it's easy to play.
And these three CVs are considered quality assurance from the perspective of the domestic two-dimensional group, which can drive the second brush.
The premiere of the promoter also found Karina, the top in the cosplay circle, and some offline cities also set up pop-up theme parks, pop-up restaurants, valley stores, and painful buses......
Not only this one, but also "The Journey of Lingbud" and "Slam Dunk", as well as the small volleyball theater version to be released next month, the promoter of another Japanese animation IP that has been quite popular in recent years are all from the same family.
The online and offline fancy marketing promotion can be said to be quite attentive, and it also hit the target audience.
The recently released "What kind of life do you want to live" invited Ghibli's Toshio Suzuki to come to China to promote it in person, you must know that the old man who received the Oscar did not go.
And the domestic box office of this film is not only its largest overseas box office, but also surpasses the domestic box office results in Japan, attracting Japanese attention.
More and more Japanese animations are doing well at the box office, even surpassing Hollywood imports in the same period.
Therefore, now more new and old Japanese animations and batches of films are introduced, and they are making great efforts in publicity and distribution.
Even 1995's "Ghost in the Shell" recently confirmed that the 4K restoration version will be introduced in China.
Of course, the quality of the content that can stand out in the limited number of introduced films every year is high-quality.
Although the theatrical version of "Spy Plays Home" has a simple story, it is a large-scale extended TV version, which is suitable for watching without brains.
But the production is by no means ambiguous.
Especially the two fight scenes of Dusk, Joel and the villain, the storyboard is smooth and the action is clean and neat.
The clash of colors is very textured.
Even if it's a simple story, the emotions conveyed by this work are very complete and moving.
A family that is not related by blood and hides secrets from each other has become each other's dependence in a turbulent world.
Their love for each other is not false, and they also find the missing fragments from this family relationship.
Ania longs for the warmth of family.
Yoel's identity as a killer is simple-minded, taking care of his younger brother since he was a child, but lacking the care and care of his parents.
Dusk who is alone wants to make no more crying children in this world become spies, and after the establishment of the Fujie family, he wants to maintain world peace.
When they meet each other, they find the warmest light in their lives.
The box office of "Spy Playing Home" has exceeded 200 million.
And it is also the most worthy of family viewing on May Day, there is no one.