Li Meng's "Roll Up Trouser Legs" Incident: Rational Thinking Behind Fashion
Recently, a news in the basketball world has attracted widespread attention: the behavior of Li Meng, a star player of the Chinese women's basketball team, who "rolled his trouser legs" in the Asian Cup final, was interpreted as dissatisfaction with the sponsor TCL. As a fashion-savvy influencer, I see this event as not just a controversy in the world of sports, but also a discussion of the complex relationship between fashion, brands and personal expression.
First of all, let's be clear that fashion is not just about the accumulation of clothes, shoes and accessories, but also a culture, an attitude, a way of self-expression. In the world of fashion, everyone has the right to choose how they dress, whether it's for comfort, beauty, or to express a certain emotion. However, when this personal expression conflicts with the business brand, how do we look at it rationally?
Returning to Li Meng's incident, her behavior of rolling up her trouser legs during the game was interpreted as dissatisfaction with her sponsor TCL. It is said that this is because after the "Little Three Gates" incident, TCL deleted Li Meng's image from the promotional posters of the Chinese women's basketball team. If this interpretation is true, then Li Meng's actions can indeed be seen as a response or protest. But should we judge the right or wrong of this behavior only from the perspective of personal emotion?
In my opinion, fashion and personal expression should be based on respect and understanding. First of all, as a player, Li Meng has the responsibility to abide by the rules of the game and team discipline. In the competition, whether her behavior complies with these regulations is the primary criterion for judging whether her behavior is appropriate. Secondly, as a public figure, her actions can also affect the feelings of fans and viewers. Therefore, she needs to consider whether her actions will have a negative impact on others.
However, this does not mean that we should completely dismiss Li Meng's personal expression. In fact, everyone has the right to express their feelings and positions. However, when expressing, we should pay attention to ways and methods to avoid causing unnecessary harm or conflict to others. On this issue, Li Meng may choose a more gentle and rational way to express his dissatisfaction, such as through public statements or private communication.
Of course, as a sponsor, TCL also has its own business considerations and brand image to maintain. After the "Little Three Gates" incident, they chose to delete Li Meng's image, probably out of consideration to protect the brand image and avoid negative public opinion. However, whether this treatment is appropriate or not also requires objective analysis and judgment.
Here, I would like to introduce a concept in the fashion industry – "brand fit". Brand fit refers to the degree of matching between the brand and the spokesperson's image, values, etc. When there is a high level of compatibility between the brand and the spokesperson, the image of the spokesperson can add to the brand, and vice versa, it can have a negative impact. In Li Meng's case, if TCL believes that Li Meng's image does not match the brand image, then it is understandable that they chose to delete his image. However, that doesn't mean they can ignore Li Meng's rights and feelings as a player and public figure.
In the fashion industry, the relationship between brands and spokespersons has always been a complex and sensitive topic. Brands need to use the influence and image of the spokesperson to promote the product, and the spokesperson needs to show their charm and value through the brand. In this process, both sides need to respect each other, understand and support. When problems arise, the two sides should resolve their differences and conflicts through communication and consultation.
Finally, I would like to say that fashion is not only about the appearance and image of the outside, but also about the inner attitude and cultivation. In the pursuit of fashion, we should pay attention to the balance between personal expression and respect for others, and when dealing with the relationship between brands and individuals, we should pay attention to the balance between commercial interests and moral responsibility. Only in this way can we truly become the leader and promoter of fashion.
Now, let's explore this further with a fictional dialogue:
Fashionista A: "What do you think of Li Meng's behavior of 'rolling up his trouser legs' this time?"
Me: "I think that's a question worth pondering. First of all, from a fashion point of view, everyone has the right to choose how they dress. But when this personal expression conflicts with a business brand, we need to look at it more rationally. As a player and public figure, Li Meng's behavior has indeed attracted widespread attention and discussion. However, we also need to consider whether her actions are in line with the rules of the game and team discipline, as well as whether they will have a negative impact on others. ”
Fashionista A: "Do you think TCL handled it appropriately?"
Me: "It's hard to generalize about this question either. As a sponsor, TCL needs to maintain its brand image and business interests. After the 'Little Three Gates' incident, they chose to delete Li Meng's image, probably out of consideration to protect the brand image and avoid negative public opinion. However, whether this treatment is appropriate or not also requires objective analysis and judgment. In this process, both sides need to respect each other, understand and support. ”
Fashionista A: "So how do you think we should balance personal expression with respect for others?"
Me: "I think it requires us to balance personal expression and respect for others in our pursuit of fashion. When expressing, we should pay attention to ways and methods to avoid causing unnecessary harm or conflict to others. At the same time, we should also respect the feelings and rights of others, and avoid negative effects on others due to our personal actions. ”