On May 4, Youth Day, a festival for young people, in Tokyo, Japan, a seemingly unintentional small thing caused a strong heated discussion and crazy rush among Chinese netizens.
The news is as follows: A Chinese supermarket in Tokyo found that the packaging of the hot-selling milk tea of the well-known domestic brand Xiangpiaopiao was impressively printed with lines of concise and eye-catching bilingual slogans, and the words were conical and to the bone, sharply condemning Japan's decision to discharge nuclear sewage directly into the sea.
"You can't do without Japan, you can't live without the ocean. "
"Ask Japanese politicians to drink the nuclear sewage. "
"The ocean is not Japan's sewer. "
As soon as the photos came out, they instantly set off a surging public opinion frenzy on the Internet. Originally, the Qingming Festival holiday was coming to an end, and it stands to reason that people had gradually calmed down. Who would have thought that this unintentional fight would be like a bombshell exploding a huge hole in the online world.
The topic of "Chinese companies are tough on Japan's nuclear sewage," instantly became a hot search on the whole network.
Layers of netizens are excited, and every word you say to me, as if the anger of the entire Chinese nation is condensed on this small package. Some people denounced Japan's arrogance and disregard for marine ecology, some proudly praised Xiang Piaopiao's courage and courage, and some even called on the whole people to boycott Japanese products and reject the import of Japanese food.
In the midst of the uproar, Xiang Piaopiao's official Weibo company issued a rare brief statement: "Relevant information has been noted, and it may be the behavior of individual employees." "
Seeing this, many netizens immediately had doubts and worries. As a large enterprise, will it punish or even dismiss the employees involved because of this "politically incorrect" incident? Will such an unshirkable patriotic heart be stifled by this cold capitalist rationality? Public opinion is in an uproar, filled with a hint of melancholy.
The dramatic development of the matter was that Xiang Piao Piao then responded quickly that night, with a short and powerful sentence: "Our employees are good!"
This resounding declaration was like a heavy hammer, crushing all suspicions and doubts. Xiang Piaopiao not only did not punish employees, but categorically expressed her recognition and support for employees' behavior. For a time, the proud voice on the Internet reached an unprecedented climax.
"Fragrance is awesome!" We are very proud to have such a state-owned enterprise!" Xiangpiao Piao milk tea, you must drink more from today!" ......
Immediately afterwards, netizens began to take action. A large number of online shopping orders began to pour in, and the live broadcast rooms on major video platforms were swept away, making the anchors at a loss. Xiangpiaopiao Company had to step up stocking, but the form was still severe, and it could only wait patiently for customers queuing up to place orders.
"It's good that everyone understands and supports, and you don't have to put too much pressure on production and logistics. The Xiang Piaopiao anchor persuaded again and again in the live broadcast. However, netizens can't hold back their excitement and pride. They have posted their fragrant milk tea on social media, forming a mighty wave of consumer pride.
It can be seen from this incident that the company Xiangpiaopiao is not trivial. It can establish such a firm position and principle on this major issue of right and wrong involving national interests and national dignity, and has won the heartfelt support of all employees, which can give a glimpse of its strong cultural heritage and noble feelings for the family and country. The reason why the brand effect can be greatly sublimated in the event is rooted in this love for the motherland and strong support for the righteous behavior of employees.
In addition to Xiangpiaopiao, there are many such excellent enterprises in our consumer market that have the feelings of family and country and have the courage to face themselves, such as Hongxing Erke, Wahaha and so on. It is precisely because of the existence of these enterprises that our national brand can be famous and shining on the world stage.
It can be said that the Xiang Piaopiao incident has given us two profound enlightenments: The Chinese nation is the nation that is least lacking in courage and justice, and wherever there is an act that infringes upon national interests and national dignity, it will be violently attacked by public opinion and effectively countered by the masses. Only brands with a pure heart and daring to show their swords can win the support and love of consumers and become a real "national brand".
In the face of such an incident, should we also be like netizens, cheer loudly for Xiang Piaopiao, and be proud of this brave loyalty? You should also have your own place in the ranks of supporting the brand of justice.
An enterprise like Xiangpiaopiao deserves a thriving business!
Today, you must have a cup of fragrant milk tea!