In this year's May Day schedule, the Chinese-language film market once again presents a complex and changeable competitive pattern. Although the number of films scheduled for "The Siege of the Kowloon Walled City" is limited, it has become the focus of attention with its amazing attendance, directly tearing away the shortcomings that the mainland entertainment industry has been trying to cover up - the disproportion between quality and film scheduling.
First, despite leading the box office, "Riot Squad Peacekeeping" faced a decline in audience word-of-mouth, reflecting the huge gap between high initial expectations and the actual viewing experience. Secondly, although the title and plot of "Spending Money at the End of the Road" have been criticized by some audiences, it is still expected to become a box office champion, showing the strong influence of commercial publicity on audience choice. The most striking thing is the performance of "The Siege of the Kowloon Walled City", although the film has a small schedule, but with a very high attendance rate and word of mouth, it has shown a strength that cannot be underestimated in the film market.
According to statistics, the attendance rate of "The Siege of the Kowloon Walled City" is as high as 80%, while the average attendance rate is only 30%. In addition, the film has been much more discussed on social media than other competitors, showing the audience's high level of recognition for quality content. On the other hand, although the total box office of "Peacekeeping Anti-riot Team" reached 200 million yuan, its box office performance in the following days dropped significantly, and the increase in negative word-of-mouth reviews was the main reason. "Spending Money at the End of the Road" has caused disagreement among the audience with its radical marketing strategy and unique publicity methods, but this controversy has become a major means for it to attract audiences.
Despite this, the film's scheduling is still an issue that cannot be ignored. Experts pointed out that there is indeed a certain unfairness in the mainland market for the scheduling of Hong Kong films, which not only limits the market potential of high-quality Hong Kong films, but also affects the diversified choices of audiences. In addition, the over-commercialization of the film market and the involvement of the fan economy have made the box office a manipulative digital game rather than a purely artistic criterion.
On the Internet, many netizens recognized and supported the high attendance rate of "The Siege of Kowloon Walled City", and they called for increasing the number of such films and giving high-quality films more opportunities for fair competition. Experts also suggested that film distribution agencies should optimize their scheduling strategies and adjust their scheduling according to market response, rather than relying solely on forecasting and initial publicity. In addition, experts also called on the audience to choose movies more rationally, and should not blindly follow hype and traffic stars, but should pay more attention to the essential content and artistic value of movies.
From the phenomenal performance of "The Siege of the Kowloon Walled City" to the word-of-mouth decline of "Peacekeeping Anti-riot Squad", we have witnessed the changeable and complex market. This is not only the victory or defeat of the filmmaker, but also a clear reflection on the audience's choice and marketing strategy. In the future, we look forward to a fairer and healthier film market environment, so that every work can show its true value under fair conditions.
When discussing the deep meaning behind the high attendance and quality of the movie "The Siege of the Kowloon Walled City", netizens launched a heated discussion on social platforms. It is a common argument that this phenomenon shows that audiences have an unabated desire for films with substance and high-quality production, especially in the current environment where the film market is frequently hyped and dominated by commercial operations.
For example, Weibo user @电影fan张三 commented: "Although "The Siege of the Kowloon Walled City" has not been scheduled, it is almost full every time, which proves that the audience has an eye, and we are eager to see movies with depth and quality, rather than works that only have traffic stars but no content." ”
Another user, Li Si of @爱电影, pointed out: "Movies should return to the essence of art, and the market and producers really need to reconsider what kind of movies we need." Films with few films scheduled but high attendance are obviously where the market demand. ”
We'd love to hear more from our readers. Do you think the current film market's scheduling strategy is reasonable? Are there too many commercial considerations that ignore the essence of film art? For films like "The Siege of the Kowloon Walled City", how do you think the film schedule should be adjusted to better meet the needs of the audience?
Please leave your views in the comment section and share your thoughts and suggestions on this phenomenon. We look forward to your comments on how to make the film market healthier and fairer.