What do you think of the four official responses to the three people killed in the rear-end fire of the M7 in the world!

The grasshopper is always at home

2024-05-06 16:04Posted in Guangdong automotive creators

The boomerang will eventually come back and slap in the face~

The only thing I hope everyone will promote is to let auto marketing return to rational marketing itself as soon as possible!

Don't brag all kinds of crazy self-praise and applause at the press conference, only to have a big reduction in performance/experience when actually used by users!

Don't boast about the AEB working range of 4~130km/h based on the eye-catching angle of marketing gimmicks at the press conference, but the actual 115km/h is really wrong.

The specific response of the question world will not be dismantled in detail.

Talk a little bit about yourself based on some small feelings outside of this matter~

1. Don't talk about all kinds of bragging, crazy self-talking, and understand applause at the press conference, but the performance/experience of actual users will be greatly reduced!

In recent years, there have been really strange things in automobile marketing, and automobile marketing has entered an overheated state, such as:

√ In order to attract attention, it is always easy to exaggerate big data and exaggerate facts, in order to strive for the world's first, strive for a far ahead, such as AEB 120km/h braking, 130km/h available,

√ In some small tricks, constantly carry out all kinds of scheming fights, subvert words, set various prefix words to say that they are the first in the world, there are too many storytelling abilities, and the car is blown into the sky at the press conference, such as the best car within 5 million, and the first selling bla bla bla under the A+B+C prefix

The eyeballs are really attracted by you, and the sales volume is indeed sold, but what about the actual experience? How many of the boasts at the press conference can be landed? How many strange car paints, accidents, and all kinds of after-sales problems have occurred?

Second, don't boast about the AEB working range of 4~130km/h based on the eye-catching angle of marketing gimmicks at the press conference, but the actual 115km/h is really wrong.

Why did the M7 accident cause widespread discussion and heated discussions in the society? In essence, it is because of the excessive boasting in the field of AD in the marketing field, not based on the rigor of R&D engineering, but based on the eye-catching angle of marketing gimmick, the power of various boasting functions, such as brainless boasting of 120km/h braking!

After the accident in the world, now the wisdom of the world is estimated to be trembling and extremely worried, looking back at Yu Dazui in the "Zhijie S7 and Huawei full-scene press conference held on November 28 last year, boasting that the working range is from 4~130km/h, for example, it can be achieved in November 23:

1. Stationary vehicles: Huawei's AEB can achieve a braking speed of 120 km/h (120 km/h for the intelligent driving version), an increase of 33% compared to 90 km/h in September.

2. Stationary pedestrians: Huawei's AEB can achieve a braking speed of 100 km/h (120 km/h for the intelligent driving version), an increase of 11% compared to 90 km/h in September.

3. In the face of the "rollover/water barrier" scenario, Huawei AEB can achieve a braking speed of 90km/h (110km/h for the intelligent driving version), an increase of 12% compared with 80km/h in September.

Nowadays, consumers believe in your marketing rhetoric, and at this time, when 115km/h does not stop and slap in the face, it returns to the perspective of engineering rationality and says 85km/h~

Looking back at this time, do you still dare to brag like this? When all kinds of bulls, ghosts, snakes and gods feel that they are beating Tesla, pulling model S, pulling model 3 and other models to whip the corpse, the actual AD performance and the actual accident results are really so good? Or is it just paper work in the end, and bragging does not need to be taxed or held responsible~

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