In the past two days, the Bird's Nest Stadium in Beijing has been about to collapse by young people.
Click on the video uploaded by netizens on the spot, and you will see countless young men and women, waving the light sticks in their hands in unison while singing in chorus, as if they were conducting a peculiar military training.
And on the stage, they are directed by our "small and big" national music group - Phoenix Legend.
But even though many viewers in Beijing have already shouted at the scene, some netizens still say that they are "still too restrained", which can't help but make people sigh:
"Other concerts are singers who have to prove their true singing, but Phoenix Legend's concert is where the audience has to prove their true singing. ”
And the audience in Beijing also quickly proved themselves, because at the same time, just outside the Bird's Nest, a large number of young people also gathered.
Although they couldn't buy tickets to enter, it didn't stop them from having fun with the audience.
After the phrase "in your heart" was heard in the venue, the phrase "free flight" was immediately followed by a brush outside.
With the official start of the Beijing concert, the Phoenix Legend has once again rushed to the hot search. And their concert has also become the "fuel of life" for countless netizens.
Who would have thought that in 2024, the top of the Chinese music scene will return to Zeng Yi and Linghua.
The legend of the phoenix can still be played
As a national combination, Zeng Yi and Linghua have always given people the feeling that they are suitable for all ages.
Ten years ago, their songs were the designated repertoire for aunts and uncles to dance square dances, and 10 years later, their music has become a mysterious melody that can make the younger generation collectively high.
Those straightforward and universal rhythms and singing passages seem to have been carved into the blood of the younger generation for a long time, and in front of them, even the most introverted listeners, their bodies will involuntarily sway with the rhythm.
This also made Zeng Yi and Linghua on the stage need to start on the stage, and they became the only two listeners in the audience, watching the thousands of "singers" in the audience perform from beginning to end.
In order to be able to sing along throughout the whole process, some people also deliberately printed out the lyrics of the Phoenix Legend, brought them to the scene, and secretly recited them in the interval between the music, as if they were cramming outside the examination room temporarily.
It is not surprising that the Phoenix Legend can become popular again among young people.
After all, as a national combination, Zeng Yi and Linghua have always felt that they are suitable for all ages, and even the endorsements are national brands like Zulijian.
Whether it is Zeng Yi's rap or Linghua's singing voice, they are all high-spirited and full of vitality, and even a somewhat depressive tune like "Under the Sea" can be interpreted by the two of them into a war song to face life positively.
For the young generation who are nervous and intermittently tired, the Phoenix Legend has now become a "musical dopamine" that they use to replenish their spirits.
In the past, he questioned his parents' taste in music, but now he realizes the advanced aesthetics of his parents back then, and the years have made young people finally understand the goodness of the Phoenix Legend and shout "really fragrant".
And there is more such a case than this.
Question, understand, become
In the past two years, more and more young people have begun to "take less 40 years of detours".
Take a look at the recent hot searches and you will understand:
Young people began to grab gold, young people began to like to go to the botanical garden to shoot flowers and plants, young people finally knew that the silk scarf was good, young people began to worship Buddhism and believe in Zhou Yi, and of course, young people began to love to listen to the legend of the phoenix......
In terms of dressing, the younger generation who used to chase trends has also begun to gradually resonate with the clothes of their parents.
As a result, the military coat that was considered dirty and ugly in the past is now a proper "winter labor insurance OOTD" when worn on it; the old man's shirt, which was once considered to be full of "sunset red taste", has now become the "relaxed neutral style" loved by JK girls; and even the foot strength that you can only see in the shoe cabinet of grandpa's house before, has now become a versatile shoe loved by many post-00s.
Search on social media, and you will find that many young people just wanted to give their parents a pair of foot fitness at first, but they also "fell into the pit".
In the past, I only felt that Zu Lijian looked simple and not cool at all, but when I pedaled my feet in, I found that it was unexpectedly comfortable, and I didn't feel tired when I walked 10,000 steps, which was perfect for my weekend shopping needs.
As a result, Foot Fitness entered the world of young people and began a magical "cross-circle journey":
Foot Fitness with Zelda Cos outfit to visit the Comic Con, Foot Fitness with Hanfu to visit the lakeside, and young people with personality DIY with Foot Fitness with bows, which are sweet girls' exclusive shoes that can be mixed and matched with American campus uniforms......
The comfort of walking 10,000 steps without discounting caused some young people to sigh:
"It turns out that the feet of the elders have been secretly blessed for so many years...... Buying a pair of foot strength now, is it equivalent to taking 40 years of detours? ”
It's not that other brands can't afford it, but it's more cost-effective.
When the younger generation falls in love with the shoes of the elderly, what is reflected behind it is the change in their consumption concepts over the years.
In the past, spending money was for the pursuit of individuality, but now spending money is more concerned about whether it is easy to use, and when young people's attitude towards life has changed from chasing trends to wanting to live comfortably, they have begun to reach an agreement with their parents.
And this may also be the reason why the "elderly consumer goods" represented by Foot Health can go out of the circle to the shopping carts of the younger generation. After all, when the concept of consumption begins to be "pragmatic", then a pair of shoes is comfortable to wear is the absolute last word.
Behind a good product, it also needs enough professionalism to support.
A pair of shoes should be worn as comfortably as possible, which is not only the appeal of young people, but also the rigid needs of the elderly. The design of Foot Power Fitness was originally designed to meet the various use scenarios of the elderly to the greatest extent.
Perhaps few people know that, as written in "The Best Farewell", "people grow old before old feet", and as they grow older, many old people's feet will be more or less deformed.
According to the "2019 Research Report on the Foot Characteristics and Wearing Habits of the Elderly in China", more than half of the elderly in mainland China wear shoes with squeezing and grinding feet, especially the thumb is sharpened, and it is not only painful to walk up, but also easy to break the foot.
The reason why Foot Power Fitness can solve the problem of difficulty in wearing shoes for the elderly, so that everyone can wear it comfortably, is hidden in its shoe last.
In order to create a pair of all-round comfortable shoes from the seven dimensions of foot length, foot width, palm circumference, waist circumference, back dimension, heel circumference and toe thickness, Foot Strength Fitness can be said to exhaust the methods:
They joined hands with Master Chen Guoxue, the first person in China's shoe last, to collect a large number of foot shape data of the elderly on the basis of the existing domestic shoe last standard code, and referred to the foot clinical experience provided by authoritative foot and ankle experts and sports medicine experts in domestic tertiary hospitals, and finally developed the most suitable professional shoes and lasts for the elderly in China.
Therefore, you can see many intimate designs that take care of the feet of the elderly on a pair of foot fitness:
For example, the toe of the toe is deliberately widened in order not to squeeze the foot and reduce the pain of the elderly when walking.
〓 An old man with big foot bones, the difference between wearing ordinary shoes and wearing foot strength
Similarly, the joints of the human spine and other joints will become more and more fragile with age, which makes bending over a huge burden.
In order to reduce the number of times the elderly squat, Foot Fitness added a "shoehorn heel" to its own shoes, and made a shoelace design, so that no matter where the wearer wears shoes, he only needs to "pedal".
In addition to comfort, preventing falls is a top priority when designing shoes for the elderly. According to relevant surveys, falls are the fourth cause of injury and death in the mainland, and it is the first among the elderly over 65 years old.
Older people have a worse sense of balance, less agility, and an increased risk of wrestling and skidding.
Therefore, Foot Power not only uses a large pattern of non-slip soles and balanced support insoles, but also deliberately makes the toe of the shoes slightly upturned, which looks very similar to the shoes worn by the ancients.
Because the toe toe is forward-turned, it can not only play a certain role in helping when walking, but also effectively prevent bumps and falls.
However, if the toe of a pair of shoes is too upturned, it will cause the forefoot to bulge too much, making it difficult to walk.
In order to find a balance point, Foot Health hired hundreds of elderly people as "experience officers", counted the various parameters of their feet one by one, and finally used these data to set the angle of the toe toe at 25 degrees of gold.
To sum up, on the issue of how to make the shoes of the elderly good and comfortable, Zuli Jian really has too much to say.
As a company that has studied the foot shape of the elderly for more than 10 years, Foot Life is not only the first drafting unit of the national standard for elderly shoes, but also has 434 patents related to elderly shoes.
And a pair of foot strength has also become a link and bridge between the elders and young people to reach a consensus.
"We have a better understanding of our parents, from our consumption choices to our spiritual aesthetics. ”
The choice of Phoenix Legend as the brand's new spokesperson also seems to be an echo of the mutual understanding between the two generations
On social media, you can see that many people buy Foot Fitness, all of which are purchased as a family unit, and one pair is several pairs, two pairs for parents, and one pair for themselves.
And when preferences and lifestyles begin to converge, young people also begin to realize that the needs of the elderly are not only to eat and dress comfortably—they also have their own life interests and moods.
As a result, Foot Fitness has been fully upgraded this year, with more styles, colors, and features to be introduced.
After all, "the most beautiful is the sunset red", who said that when people are old, they can't love beauty, sports, and enjoy life like young people?
In late April this year, on Xiaoice Island in Hangzhou, Zulijian took advantage of the 2024 brand launch conference to hold an extraordinary catwalk for the elderly.
Between the green mountains and green waters, we saw one by one energetic old people, with light steps, appearing on the stage, which amazed the audience watching the live broadcast: "It turns out that our grandparents can also be so fashionable." ”
The elderly are either wearing sports suits for playing tennis or outdoor equipment for mountain climbing, but no matter what they are wearing, the foot strength under their feet can fit perfectly with it, reflecting the compatibility with various outdoor scenes.
The runway of the press conference also brought in some young people, who alternated with the elderly, and everyone wore various styles of foot fitness on their feet, as if to prove to the viewers:
Who says fashion's worst enemy is age?
When you see young men and women, as well as uncles and aunts, all of them are putting on a confident posture on the stage, you will also realize:
Foot Strength not only provides them with comfort under their feet, but also injects a different kind of vitality into their lives.
And through the medium of Foot Fitness, young people are also in the "true fragrance", finally:
Understand the investment choices of the parents' generation and their pursuit of cost performance;
understand the pain and danger of their aging bodies, which are difficult to see;
Understand that they need to be comfortable, but also need to be happy and pursue beauty......
What was once questioned and ignored is no longer a problem – through a pair of small old shoes, the ideas of the two generations are connected.
Anyway, it's almost Mother's Day, and I'm going to buy a pair of shoes for my mom.