In order to create the "right bank of the Ergun River" cultural tourism IP, promote the development of cultural tourism in Genhe City. On May 2, the Department of Culture and Tourism of Inner Mongolia and the Hulunbuir Municipal Bureau of Culture, Tourism, Radio, Film and Television walked into the Aoluguya Aoluguya Linglu Tribe Scenic Area of Aoluguya Evenki Ethnic Township in Genhe City to jointly carry out cultural tourism live broadcast activities through the official account of Douyin.
The live broadcast event adopts an immersive slow live broadcast method, and selects representative points such as Aoluguya Evenki Ethnic Township Aoluguya Evenk Reindeer Culture Museum, Aoluguya Art Center, and Aoluguya Primitive Tribe as the live broadcast site, and invites cultural scholars, gold medal tour guides, and cultural tourism experts to explain cultural allusions, scenic spot cheats, and travel strategies to the audience. The special routes and local characteristic performances lead the audience to understand the culture and life of the Aoluguya Evenki people, and feel the comfort and leisure of the combination of historical tradition and modern concepts, and the integration of nationality and regionality.
Chi Zijian's novel "The Right Bank of the Ergun River" was recognized by more readers after the recommendation of anchor Dong Yuhui, and the protagonist of the book, Maria Suo, the last female chief of the Aoluguya Evenk ethnic group, settled in the Aoluguya Evenk Ethnic Township in Genhe City. With the novel "The Right Bank of the Ergun River" heating up, the Aoluguya Evenki Ethnic Township in Genhe City has also quickly "gone out of the circle" and has become a must for many experts, scholars, and cultural tourism bloggers to play and study.
"Story" is gravity, but it is "truth" that moves tourists. In recent years, under the leadership of the Genhe Municipal Party Committee and the Municipal Government, the Propaganda Department of the Genhe Municipal Party Committee, the Municipal Bureau of Culture, Tourism, Radio, Film and Television, Genhe Aoluguya Tourism Development Co., Ltd. and other relevant units and enterprises have worked together to create the main line of high-quality cultural tourism industry development.
At the same time, Aoluguya has further upgraded the Deer Tribe Scenic Area, the Tourist Service Center, Aoluguya Hotel, Xiwuqiya Puluozi Camp, Shaomokede Bazaar, etc. have been officially operated, Genhe Cold Pole Hot Spring Hotel and Mudu Water World Construction Project have been carried out in an orderly manner, and the "National Unity and Family, Building the Chinese Dream Together" Serbin Festival Activity and the 3rd Reindeer King Competition, "Earth Song, Charming Aoluguya" 2023 National Winter "Village Evening" The successful completion of the cultural exhibition and performance activities of Genhe Aoluguya Ewenke Ethnic Township in Hulunbuir City, the 10th Cold Pole Ice and Snow Season in Genhe City, the China Cold Pole Marathon, and the large-scale cultural interview program "My Right Bank of the Ergun River" have made this "cold pole town" popular and harvested a wave of "new fans".
Next, Genhe City will continue to maintain the good trend of upgrading the standard and efficiency of the cultural tourism industry, carefully build a series of cultural tourism products, strengthen the connection of points in a line of beads, and accelerate the development of the industry in a network, so that the government-led, market entities and tourists will be more deeply positioned, and the elements of "food, housing, transportation, travel, shopping and entertainment" will be more abundant, and the popularity and influence of Genhe cultural tourism will be continuously improved.
Source: Genhe Rong Media Center
Editor-in-Chief: Qi Yue Editor: Zhou Xin Supervisor: Li Jintian Producer: Chen Yuhang Director: Su De Statement: Please indicate the source of the WeChat public account of "Hulunbuir Release" for reprinting