"Erbin" is out of the circle, enters "Zi" to catch up with "baking", "Tianshui Malatang", Rongjiang "village super", ...... "May Day" holiday, the scenery is just right, what is new about these popular tourist cities? What is the new trend of these popular tourist cities? What is the flow of tourists? Can "Internet celebrities" be "long-term red"? "Erbin" is out of the circle, enter "Zi" to catch up with "baking", "Tianshui Malatang", Rongjiang "village super", ...... "May Day" holiday, the scenery is just right, what is the novelty of these popular tourist cities? What is the passenger flow? Can "Internet celebrities" be "long-term"? Xinhua News Agency reporters visited on the spot.
"Internet celebrity" city is "new" again
The 18-meter-tall snowman was once the traffic leader of the winter "Erbin". On May 1, Harbin Ice and Snow World "new" a 1:1 restored inflatable snowman. On the first day of the opening of this super large bouncy castle park covering an area of nearly 10,000 square meters, many parents brought their children to experience fun challenges and interactive games.
On May 1, Harbin Central Street was crowded. Photo by Xinhua News Agency reporter Wang Jianwei
"Erbin's flowers not only bloom in winter, but also in all seasons, and we want to serve 'good dishes'. Wang Hongxin, director of the Harbin Municipal Bureau of Culture and Tourism, said that a few days ago, three theme cruise ships such as the "Jiangou" made a new appearance, leading tourists to swim the Songhua River, and also enjoy the night light show and drone show. In the Harbin Grand Theater and the Old Hall Concert Hall, dramas, symphonies, ballets, etc. are staged in turn, and the "City of Music" is worthy of its name.
In Rongjiang County, Guizhou Province, the birthplace of "Village Super", more than 10 football matches opened during the holiday. On the 1st, the first African team participating in the "Village Super League" entered the venue, and the number of relevant short videos was read more than 2 million times. Wang Yongjie, the person in charge of new media communication of Guizhou's "Village Super", said that there are more than 20 new ways to play, such as "I want to go to the Village Super", "Dating the ball to the Village Super", national karaoke and 10,000 people "Village Di", attracting tourists of all ages to participate.
In the new round of entering "Zi" and "baking", Jinling Hui Town, located in the suburbs of Zibo, was promoted to "Internet celebrity". In a barbecue restaurant, three or four tourists sit around a table, each with a small mazah, and the mutton, beef, and tendons are fragrant in the grilling. "We have long contacted the supply of beef and mutton, small flour cakes and other supplies to ensure that the ingredients for the holiday are fresh and sufficient. Wang Zhipeng, the owner of the barbecue restaurant, said.
"White and black" ultra-long standby is a portrayal of many tourists' holidays. In order to upgrade and create a "night economy", Tianshui City, Gansu Province, has connected important business districts and night markets such as the Central Square and Malatang Street of Dongyujin Street in series, and launched catering night activities such as "Famous Chef Making Night" and "On-site Production Interactive Night", and agricultural and sideline products such as Gangu chili, Qin'an pepper, and Wushan vermicelli have become popular. The bus routes that have been adjusted and optimized and extended have also provided guarantees for tourists to pass at night.
The integration of culture and tourism is more "eye-catching"
It starts with traffic, and it doesn't stop with traffic. With the development of tourism and consumption upgrading, Internet celebrity cities continue to tap into cultural heritage, create characteristic projects, improve consumption quality, and bring more freshness and surprises to tourists.
Qinqiang musical "Maiji Song", original dance drama "One Painting Open the Sky", large-scale indoor scene experience drama "Tianshui Eternal Show", ...... In the past few days, a series of cultural and entertainment activities have kicked off the "Tianshui Malatang" cultural tourism exhibition season. Cultural and creative product exhibitions and sales activities are also held in the local area, and new business formats such as Hanfu travel photography and intangible cultural heritage experience are developed, which are popular among young tourists.
During the "May Day" holiday, tourists queued up at the entrance of the Maijishan Scenic Area in Tianshui, Gansu Province to check tickets. Photo by Xinhua News Agency reporter Wang Zixuan
On the eve of May Day, Harbin Transportation Group launched a mobile theme bus, focusing on the cross-border integration of "food + travel + culture", and its main stops include popular scenic spots such as Central Street, Sophia Church, and Chinese Baroque Historical and Cultural District. In the carriage, tourists can taste Russian delicacies such as red sausage and kvass while tasting the profound urban culture and encountering the flowing city scenery.
In Rongjiang, in addition to football matches, ethnic cultural and sports performances such as bullfighting competitions, Dong songs, and Miao reed sheng dances in the village have not diminished their popularity, and more than 70,000 people have poured in on the 1st alone. In the county seat and surrounding areas, on the bridge, under the banyan tree, and by the drum tower, you can see tourists wearing national costumes and taking pictures everywhere.
"Zibo has never been just a business card. Qiu Huiqing, a member of the Propaganda Committee of the Party Committee of Hongshan Town, Zichuan District, Zibo City, said that the newly renovated Liaozhai Garden Scenic Area has become a new check-in point, and the "Liaozhai Dream" experience hall and the "Night Talk" night tour project have realized "cultural tourism + technology", and the fantastic light and shadow changes have brought a visual feast. Not far away, Pu Songling's hometown of Pujiazhuang, many tourists walk on the bluestone road to visit.
Take multiple measures to promote "long-term red"
In the face of the situation of "difficult to find a room" during the holiday, "Internet celebrity" cities continue to make efforts. Rongjiang County continues to improve its reception capacity and service quality of "food, housing, transportation, travel, shopping and entertainment", and a number of hotels and homestay products are about to open soon after intensive renovation. Tianshui City has established a housing information sharing mechanism in two districts and five counties in advance to guide some tourists to stay in neighboring counties.
On May 1, the audience and cheerleaders in Rongjiang, Guizhou Province lit up the "Village Super" arena with flashing lights. Photo by Xinhua News Agency reporter Qi Jian
In the past, the useful exploration of coping with "emergencies" has gradually become a normalized mechanism. The Tianshui Municipal Bureau of Commerce set up a leading group for the service guarantee of "Tianshui Malatang" to do a good job of research and judgment before the holiday and guide the orderly diversion of tourists in a timely manner. Harbin City adheres to the working mechanism of "cracking down on outcrops, quickly investigating and dealing with them", and cracks down on taxi violations and regulations. Zibo City implements the "first responsibility system", "one-day settlement system" and "immediate compensation for litigation" to optimize the handling of tourism-related complaints.
According to reports, Rongjiang County is striving to build a platform for "using football as a medium, letting culture set up a stage, and using economic and trade development to sing opera", so that the "village super" will become a "cultural, sports and tourism carnival". Harbin will continue to launch a series of activities called "2024 Charming Harbin Summer" from April to attract tourists to experience the "cool beach" in summer.
Li Jiwei, vice president of Meituan Research Institute, and other industry insiders pointed out that the integration of culture and tourism is a new mode of tourism, and it is also equipped with cultural exchanges and inheritance, so that culture can be revitalized in travel. (Reporter Yang Siqi, Shao Kun, Zhang Wuyue, Qi Jian, Wang Zixuan)
Source: Xinhua News Agency